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Posts Tagged ‘Wine Labels’

 

4 of Chance Creek Wines Studio Z Mendocino Labels

Lou Bock is the Winegrower behind the crisp, gorgeous offerings from his winery, Chance Creek. Grapes from his own vineyards in Redwood Valley, California are raised and tended by himself, and the wines he creates express not just a refined palate but a love for and dedication to the land he has farmed organically for many decades.

I feel very lucky to have encountered him at a party some ten years ago. It was very funny because we actually had dated in high school over thirty years before our re-introduction. Life. Very crazy.

Lou happened to be looking for a new graphic designer right then and guess what…of course, it was perfect timing and perfect serendipity and perfect Universe falling together as usual. Since then i have designed and printed up many, many labels for Chance Creek and my old friend.

Not many labels nowadays get the hands-on treatment we give these. They are printed offset and then we go back in with foil on the Heidelberg lettrpresses in my shop.

This label is his new Terroir 95470 SangioRosso, a red table wine he just added to the Terroir 95470 white we loved so much the last two years. The Redwood Valley zip code takes center stage on this…what better way to talk about terroir, the essence of the land the grapes are grown on?

The new SB label looks wonderful on the golden hue of Chance Creek’ sauvignon blanc. They offer THREE sauvignon blancs, each with its own undertones, overtones and degree of yumminess. The gleam of gold foil against a dramatic black background enhances impact from the shelf.

Last year’s Sangiovese showed up on all the right tables. Another winning offering from Chance Creek and Lou Bock.

Lastly, this is Lou’s Chance Creek Classic Sauvignon Blanc, his most popular offering. We love love love it with salmon and especially crab, but i could drink it with anything. It is perfect.

Wine label design is only one of the areas Studio Z Mendocino exercises creativity. Call us when you need any sort of design expertise — from a new logo or branding to a website, we are certainly happy to speak to you about what you are dreaming up.

Here are Lou Bock’s business cards, which i derived from the above label.

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Julie and Lewis, of Stella Cadente (shooting star) Olive Oil Company, decided they wanted to redesign their labels and came to me last year. We started with some already fabulous elements from the old labels, like the shot of olive leaves and olives and their arresting Stella Cadente logo, but the labels needed to “sing” from the shelves a bit more. You could hardly read “Stella Cadente” on the old labels from two feet away, nor was the information “Olive Oil” clearly evident on the front. The colors were also wonderful, so I had a lot to work with and a lot to reproportion and rethink. We are all happy with the outcome, which you see here.

With the many strictures for legal labeling, I worked with Julie to get the information required by the FDA AND information a potential customer wants to see, all in the right order, then organized the information in a more easily readable (from the grocery store aisle), and aesthetically pleasing format.

I think graphic design is really a form or organizational thinking. What are we aiming for? What is needed and wanted? To whom is the product marketed, what demographic? For what is that market looking ? THEN, what is pretty? All this has to fit together for a successful, salable, easy-to-understand product labeling. Food and wine labeling particularly provide challenges because of strict labeling requirements. On this label we also got the nutrition information label on the back and a blurb about the company and its fantastic products.

The labels, printed at Collotype, in Santa Rosa, were done on a medium with an oil-proof finish that carries a gorgeous sheen. I am in LOVE with this paper!

The six bottles work together in a pleasing interplay of color and design that does what I aimed for: they sing from the shelves.

I love to walk down the aisle at Harvest Market and see this new look harmonizing away into the aisle!

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WAYZGOOSE! invite_Page_1

YOU’RE INVITED!

Dateline: Studio Z Mendocino, 711 North Main Street, Fort Bragg, California, Mendocino Coast, Edge of the Continent Overlooking the Vast, Rocking Pacific, Storm Coming, 24 Foot Waves Expected —

It’s a crazy madhouse in the shop. The champagne and bean-feast is tomorrow and we are in the middle of a maelstrom of activity, and have been all week. Getting ready for two or three hundred party-ready people takes some preparation. The questions of what we want them to see when they walk up the street and in our door requires  discrimination and decisions. After all, twenty-five years of work is a lot of little pieces of paper, a lot of … just everything. Sorting through this history is an opportunity for introspection that you would not believe; I deeply feel  the import of this moment in my life.

A while ago I had an exhibit of work called “Generation X (Excuse Me, That’s No X) — Ten Years of Letterpress Printing In the Wrong Century.” Now it’s been a quarter of a century already, and I find myself poised at a Moment, a really superb moment. Looking back. Looking forward. I am feeling very happy today. I wish you could come to the party tomorrow and maybe you can.

Here is what a Wayzgoose is, in case you missed other posts. It is right off the invitation insert:

A wayzgoose has a long tradition in the history of printing. The first time we heard the word we had to look it up in the OED*. These days, a Wayzgoose is more often a dinner where letterpress printers gather to talk about the art they love, and believe me, that is some talking. A keepsake is often printed to commemorate the occasion, sometimes
printed up right at the affair, & there can be entertainment as well. Always ready for an excuse to throw a party, Studio Z Mendocino long ago adopted the idea, turning it into an appreciation of our customers & an opportunity to show off the beautiful craft we still get to practice.
“It is also customary for all the
Journey-men to make every
Year new Paper Windows…;
Because that day they make
them, the Master Printer gives
them a Way-goose; that is,
he makes them a good Feast,
and not only entertains them
at his own House, but besides,
gives them Money to spend
at the Ale-house or Tavern
at Night. These Way-gooses,
are always kept about
Bartholomew-tide. And till the
Master-Printer have given this
Way-goose, the Journey-men
do not use to Work by Candle
Light.”
*Oxford English Dictionary
“Carriages were chartered,
an enormous quantity of
eatables and drinkables
provided, and away we
went, a regular wayzgoose
or bean-feast party.”
The Cruise of the Cachalot, by
Frank T Bullen, 1897

When we saw the part about the “bean-feast,” we had to look that up in the OED too. It actually means a feast, but we decided that it meant beans, and that is what our tradition became. A bean-feast with actual beans, and we would spare no creativity in serving beans from every corner of the world. Everyone was very, “Oh, ho ho, beans and champagne!” but then they would just eat the whole feast up and drink up all the champagne, even though it was quite cheap champagne (which is what we serve instead of giving out money to go to the Ale-house), and a regular Wayzgoose was had by all, in Fort Bragg. Somehow, with all the printing and designing and whatnot, we let our Wazygoose tradition go by the wayside, but for our Twenty-fifth Anniversary, how could we not revive it? We won’t be making paper windows, nor printing by candlelight at the Studio Z Mendocino Wayzgoose, but there might be a lagniappe to take home, if all goes well. We certainly look forward to seeing you here, to showing you our recent work, to serving champagne and beans to you and to ushering in our next twenty-five years. We hope to greet you at our party.

WAYZGOOSE! invite_Page_3

One other thing we added to the fete is Dessert and Shopping downstairs. It’s going to be so much fun I can’t stand it.

If you would like to read more about our work and history you can see the interview Arjen Noordman just posted to his online magazine, Cranbrook Design http://cranbrookdesign.com/index.php/topics/more/letterpress_by_zida_borzich/

Wishing you every good thing in the world as I dash off to glue some more business cards on a board and bake another batch of chocolate chip cookies. Quarter of a Century… how did this happen???? !!!

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Hello, World

I am thinking about letterpress printing today, as usual. It is so much a part of me and my life that it’s a bit like breathing. I have been a printer since 1974 or or 1975, have had this business I so enjoy and love since 1984. It was rare to be a woman in this industry, particularly in that moment as letterpress had already been replaced almost entirely by offset printing. I was not strategic about it; I just wanted to do it, the way Amelia Erhart said, “I want to do it because I want to do it.” Women were not printers, letterpress printing was not revered. Thank goodness that part has changed.

Letterpress printing changed my life and continues to enrich it every day. I am very grateful I get to do this work, have this shop, make these relationships, create something new every couple of hours. It’s so much fun and so hard and so beautiful and people always kind of fall to their knees when they see it. A long time ago I discovered there is a lot of power in letterpress printing. It has the power to capture people’s curiosity. It has the power to make everybody want to come to the party. It has the power to create a desire to know you better when you give them your fluffy, deeply impressed business card. It is an art that is a craft that is a powerful force and hardly anybody knows about it. Even not knowing, when they encounter it, they know it is different, it has something about it that tells something interesting. What is that? I think it is the hand of the craftsperson showing in the work.

Gee, guys, I have a BLOG!

Big kiss,

Zida

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