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Posts Tagged ‘Logo Design’

Dallas interior designer Sheryl Maas is best known for her perfect, inspired interiors, sleek lines, stylish furnishings and polished, contemporary combinations. She is one of Dallas’s top designers for both residential and commercial properties. We helped her decide on the name Maas Modern and designed her new logo, which, of course is very chic and simple and less-is-more, with sans serif font letterpressed in gold foil on super-thick black paper.

 

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Sheesh. Am I a dilettante or just diverse? So, today’s post is about many topics and me me me, I guess. But I have all these things going on right now that are so exciting and fun that I want to tell you about, and, after all, this is MY blog, right?

First: My beautiful, amazing, virtuoso piano playing friend-accompanist Ira Rosenberg and I will be playing Torch Jazz at the Westport Hotel on Saturday, November 19th, starting around 7 pm. The last time we played there it was so packed that there was LITERALLY no room at the Inn. Every room upstairs was booked and every chair in the dining room and back rooms full of at least one person. Ira and I have been working on a bunch of new material and having our usual blast together getting ready for this gig. So please, if you want to come and hear some of the most beautiful songs ever written in the history of the world, songs that take you to another time and place, make reservations asap!!! Here is the number: 707.964.3688. (I gratuitously also mention that we made their website, just so you know we also do that.) Here is us at the September performance:


Second: My show of my new project, My Baby’s Love Letters, has been extended through the month of November!!!!! The opening is on Second Saturday, November 12, from 5 pm. I may or may not be able to be there to tell you about it, but really it doesn’t matter so much. The display tells all:

They make the most love-fest Christmas presents and unparalleled wedding gifts too, not to mention bar and bat mitzvah gifts, baby shower gifts and just about whatever event you can think up. Don’t wait to get that shopping list out! Bring it to the Highlight Gallery and make your orders now. I just made a fabulous initial for a wedding gift from an aunt to her niece. It had the bride’s and groom’s names (which both started with the same letter), their wedding date, the name of their favorite song (You and Me), and a few secret messages from the Tia and Tio. The report was that they LOVED their Love Letter and were so, so surprised. Of course!

Well, listen, I have to go for a walk in a minute. Loving these last warm Indian Summer mornings along the headlands. The tides are so high right now that the waves are sloshing right up to the cliffs. It’s exciting to watch them crash up against the rocks so closely that spray travels right up to me.

So, Thirdly: The November issue of Real Estate Magazine comes out TODAY and it is SO fabulous I can’t even believe it. You can pick it up all over the county over the weekend or read it online at Real Estate Magazine. The magazine is packed with all things real estate in Mendocino County and our feature story, which, this time, is about Maureen Gealey’s experiences in adopting¬† and helping others adopt orphaned children from China, and her missions there on medical teams that do cleft surgeries on little kids from the poorest villages out in the countryside. I was crying half the time as I designed the layouts for the cover and the story.

And finally, (sorry this is so long! It’s like four posts in one.) I just want to encourage you to call with your ideas and questions and dreams about our graphic design and printing services. The end of the year is a great time to rebrand or freshen up your present image with a new logo or breathtaking business card or thank you note or website, all of which we can help you with. And don’t forget that we have lots of boxed Christmas and Holiday cards now, all at, as they say, rock bottom prices.

I will have some new business card posts here very soon and also law firm announcements and wedding invitations.

You should also know that we will be vacating our building on Main Street in Fort Bragg very soon. After twenty-seven years, we are ready to make things smaller. But we will continue to provide our same amazing printing and design work from a littler venue. We hope there will be very little interruption in our services during the move but if you need something soon, this is the time to make your order.

OK, must get cracking! I hope your Thursday if full of fabulosity and music and fun and creativity.

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Recently I was contacted by a photographer from the Velvet Strand, in IRELAND [I love the modern world]. David McNeill is a wonderful photographer who wanted a new look, new brand, new, new everything that would actually reflect the kind of work he is doing now. He had a DIY logo that was very outdated and he knew it wasn’t working for him. We discussed design and various printing options by email, and established quickly that, because he was still in the throes of establishing exactly what he wanted, that this project would be a stopgap measure. The budget wasn’t there and neither was the commitment yet for a full-on rebrand with fanciest letterpress business cards on thickest paper, which is what we do here at Studio Z most of the time. I suggested that we do a modified approach to get him through the transition. I would design a new logo at the lower end of my design fee range and we could do a digital card for now that could be adapted later on for letterpress. David agreed and we started the process of giving him a brand makeover. It was really fun to work with David. He is so open and pleasant and kind and fun. I can see why people love to have him do their weddings and baby portraits.

I went into my creativity trance and came up with this design that incorporates the present name of his business, the place he lives (Velvet Strand is a famous beach), with swirls suggesting water and waves (but not TOO obviously) and a grayed-pale-blue color (or colour as we like to say in Ireland). It is modern and romantic and a ton hipper than his last logo. I also modified his kind of long tagline to “more precious with time.” David loved the new look. It was a go.

The backs are done in a gray colour with reversed out type for the contact info.

I had them digitally printed on thick, glossy stock and shipped them across the Pond. These will carry David through the transition he is in right now, giving him time to consider every nuance, yet is something he can be proud to pass out as he negotiates through the rethinking of his entire brand and establishes himself with a new identity.

Total makeovers CAN be hard, but this actually was a lot of fun and not stressful in the least. Digital cards can be very beautiful. Actually, with a good design, any kind of printing will carry it through. Letterpress is the most beautiful thing to my eyes, of course. It always will be. But I often will do a digital card like with great results that I end up love, love, loving. It’s great to get to have clients all over the world, don’t you think? I am amazed by this. Twenty-five years ago, a negotiation like this would have taken months and months. This zoomed through so quickly and smoothly, even getting samples to Ireland so he could see the various treatments and papers available. Those covered-wagon days are long gone. International business cards: no problema!

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Seth Sirbaugh is a terrifically talented graphic designer whose new letterpress business cards carry the message of the new “tribe” brand he’s developed, in the most stylish way imaginable. We did two versions, which you see pictured above. The first was the more complicated. We used French’s Gray Durotone 80# cover, a mottled, slightly gnarly-in-a-chic-kind-of-way sheet. It’s not very thick, so to add substance (and mystery), Seth had us make a “sandwich,” laminating the backs and fronts of the gray Durotone, with a “filling” of pumpkin-colored Durotone. You can see the little, subtle, yummy orange stripe when you turn the card sideways.

The fronts of the cards were printed in black glossy foil with the “tribe” logo and the uber-hip tagline, “design. cultured.” I love that. The backs have the contact information foiled in white opaque foil. With darker colored papers, white ink will not block out the background color entirely. There is always some bleed-through, so to alleviate that, we always use opaque white foil, which is much more opaque.

The entire laminated card is still not as thick as, say, 600 gram Lettra, which we use most often here these days for our most premium jobs. He didn’t want them to take up that much room in his wallet. At first. But then there was a small crisis, which I won’t go into right now, which allowed us to make another, smaller batch of cards on white 600 gram Lettra. On this run, we edge painted them in the same pumpkin-y orange. And, oh la la, baby. How can he decide which version to pass out?

Working with a designer of the professional caliber of Seth Sirbaugh is a pleasure beyond pleasure. Collaboration is always necessary on a job (jobs) like this one. He had the vision and I acted as mediator between that and making the vision into something he could hold in his hand and be proud and assured that it represented him well. When the crisis occurred, Seth was gracious in the extreme. Often, with letterpress, patience is a virtue, and Seth’s virtue showed up in the form of little wings sprouting from the shoulders of his tee shirt.

It’s not usual to get to give a design two entirely different treatments like this, so as a way to show off the amazing versatility of letterpress’s many virtues, there could not be a better example. The entire mood is changed, the vibe, maybe even the clan, in these two very different versions of the same design.

We all wanna be in Seth’s groovy tribe!

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I love love love Annette Thurmon’s wedding dress designs. They are sooo dreamy and gorgeous, and I am lucky to say that Annette is also a dreamy and gorgeous client of mine.

I got to work with Annette when I did her business cards a while back, and today she posted an interview with me on her beautiful website: Chaviano Couture.

I hope you will go see her beautiful designs and read my interview!

xo Zida

 

 

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Danny and Loreta Kash are the principles and great talents behind Danny Kash Photography, which operates out of Connecticut and is available for worldwide destination shoots. It was an incredible experience working with them to develop their new brand because they were so specific about the tone they were looking for, and at the same time so ready to listen to my ideas and inspirations. It was an ideal collaborative experience. Loreta was amazing…she sent me a kind of vision board to work from…showing colors and passions and attractions, moods, and just things that made her heart beat faster. She is so organized and creative at the same time. Look how fab:

It was always fun to confer with them on the phone, always excitement, curiosity into the mysterious process of creation. When I sent them this design, we all just KNEW: this was IT. They definitely wanted this gorgeous pale Caribbean blue-green color, and there were other accent colors we considered, like a sunny orange-ish shade, but in the end we opted for a charcoal gray as the second color.

We deeply impressed the type into 600 gram Cranes Lettra, with the contact information on the back to keep the brand really pure and important. This is my favorite way to make a card really sing. The edges were painted in the same watery-green-blue color, a little accent that pulls the WoW factor up several thousand notches, as we all know.

O, EDGE PAINTING!!!

And yummy shots of the business cards by Danny.

The flowing lines and swooshes of the “dk” monogram set an elegant, celebratory mood behind the classic-yet-slightly-quirky Roman typeface. It’s a fresh, distinctive look for two very special people. And it is always a big treat for me to participate in redefining a company’s graphic look from the ground up. An honor, and a super-fun and exciting adventure. I love the creative trance that brings me to a finished product like this. Do you like it?

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The great big “L” monogrammed¬† on Leo Druker‘s oversized letterpress printed business cards strikes as bold a statement as the Washington DC photographer makes with his work. Leo came to Studio Z Mendocino with his logo already designed. We conferred with him about the best materials to use, how to give the cards their majorest WoW factor possible and came up with these beauties.

Printed on a 2.5 x 4 inch sheet, and weighing in at 600 grams on super-thick Cranes Lettra luxurious stock, these are not cards to fool around with. They mean business. We printed them in two tones of charcoal gray ink, then, to put the upper cut into the already big punch, we edge painted them in the darker of the two grays. As Leo has told me several times in emails: they “are getting rave reviews from every person who looks and/or touches them.” Well, we are not surprised. They are stunning.

I wish you could feel them. Substantial. We love strong beauty and these are that.

If you really want to make an impression that lasts when you leave, you could not choose a better vehicle than cards like these. You will not be forgotten easily.

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