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Posts Tagged ‘Local Projects’

By anybody’s measure, Robert Goleman is a Renaissance Man: actor, amazing singer, magician, chef, pastry chef, wedding cake creator, nurseryman, chocolatier, orchid and cacti expert…the list is astoundingly long and his creativity endless. His most recent success story is Bolliver’s Fine Foods & Confections, take-home deliciousnesses — savories for dinner and sweets for whenever — that are flying out of his kitchen and farmers market booths faster than he can keep up. Robert came to me for a new logo and new look, and this is what we cooked up.

Stripes have been a long-time theme in his various businesses and shows, so we incorporated stripes, of course, in a pink and brown palette. We also did folding tags he attaches to his sumptuous candies. Soon we will have new labels, too, and his website is a work in progress, but we should have that within a month. (Studio Z Mendocino provides one-stop shopping for branding, just wanted to mention. From logo creation to business cards, ads and mailing campaigns to web site design and coding, stationery and envelopes to product labels, Studio Z can give consistency and elegance to every type of design and printed materials your business needs.)

We used digital printing for these, rather than letterpress. This design is not letteerpress friendly at all, but it shines with inviting color and typography at a fraction of the price. People say the new logo looks Foodie, and that is perfectly what we wanted.

We lucky locals get to have Bolliver’s treats every week. When you are in Mendocino County, look for Robert at Farmers Markets on the coast and in Willits and Ukiah. Bolliver’s is how you spell YUMMY.

 

 

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Three color letterpress folders: gray, black and papaya colored inks on 300 gram white Cranes Lettra . Papaya envelopes with a jazzy stamp. A fabulous menu and guest list.

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Oh, sorry about the length of the title on this post. I couldn’t stop.

Louis Bohannan and Alan Ahtow are my dear friends who recently took a media class through Fort Bragg’s local television station, MCTV, to add yet another layer to their already incredible skill sets, and gear up for additional services they offer through their marketing-hospitality consulting-graphic design firm, ImageMendocino.

Louis produced the video and Alan was the host. I am really impressed with the results of this first project. Not just because it’s about me me me, either. These guys are great at whatever they take on and I am very grateful they chose me as the topic of their first go-round with this new art form they have chosen.

Click the button below to see the video interview, which has a link on my home page.

Or you can also see it here on YouTube.

 

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Studio Z Mendocino was very pleased and honored to be one of the sponsors of napcp’s fantastic photography retreat at the Meritage, in Napa, California last month. I got to go over and make a small presentation and then to meet so many fabulous Children’s Photographers. Schmoozing was of the utmost during our bus ride to the wine tastings after breakfast. Alice sent me these shots of the pieces we provided to the event, designed by the amazing Jane Johnson.

One of my favorite things, among many things, about the retreat, was getting to meet THREE of my clients in person. Alice Gung Park, Jane Johnson and Eydie Nelson.

Alice wanted to show how thoughtful details mean so much to the success of an event or a business. Our letterpress printed programs, place cards and thank you notes, printed on premium papers in three colors, reiterated their brand and their attention to every beautiful thing. And of course, their big round business cards were a hit. What does printing say about your brand and you…a lot, without speaking a word!

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Julie and Lewis, of Stella Cadente (shooting star) Olive Oil Company, decided they wanted to redesign their labels and came to me last year. We started with some already fabulous elements from the old labels, like the shot of olive leaves and olives and their arresting Stella Cadente logo, but the labels needed to “sing” from the shelves a bit more. You could hardly read “Stella Cadente” on the old labels from two feet away, nor was the information “Olive Oil” clearly evident on the front. The colors were also wonderful, so I had a lot to work with and a lot to reproportion and rethink. We are all happy with the outcome, which you see here.

With the many strictures for legal labeling, I worked with Julie to get the information required by the FDA AND information a potential customer wants to see, all in the right order, then organized the information in a more easily readable (from the grocery store aisle), and aesthetically pleasing format.

I think graphic design is really a form or organizational thinking. What are we aiming for? What is needed and wanted? To whom is the product marketed, what demographic? For what is that market looking ? THEN, what is pretty? All this has to fit together for a successful, salable, easy-to-understand product labeling. Food and wine labeling particularly provide challenges because of strict labeling requirements. On this label we also got the nutrition information label on the back and a blurb about the company and its fantastic products.

The labels, printed at Collotype, in Santa Rosa, were done on a medium with an oil-proof finish that carries a gorgeous sheen. I am in LOVE with this paper!

The six bottles work together in a pleasing interplay of color and design that does what I aimed for: they sing from the shelves.

I love to walk down the aisle at Harvest Market and see this new look harmonizing away into the aisle!

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The Westport Hotel, Westport, California
All photos by Pablo Abuliak

A few years ago, Dorine Real and Lee Tupper bought the old Cobweb Palace, a hard-used, decrepit hotel and bar that had presided over the pristine seaside village of Westport, California, about twenty miles north of Fort Bragg, since the 1800s. They undertook the intimidating mission of transforming it into its twenty-first century incarnation as The Westport Hotel and Old Abalone Pub. Only people who knew it “back in the day” (I am one who visited the Cobweb Palace in the 1970s), and inhabitants of the population-200 town who watched the remodel as it happened, have a grasp of what Dorine and Lee had to do to get it to its newly splendid state. It’s almost beyond comprehension to find the place whole again, serenely overlooking sunset over a rumpled Pacific, as it has since Westport’s glory days as a major logging town. The Hotel has re-birthed to a level of comfort and loveliness that, I am sure, it never possessed, even when brand new. Because of the vision, dedication and, I can only surmise, stamina of its new owners, Westport has become a destination for people seeking a retreat from modern culture and busy-ness, an imaginative and delicious meal, a place to gather in a community that is exactly what it is: homey, substantial, unaffected and really fun.

You enter from The Hotel’s beautifully finished, west-facing front porch to find the Old Abalone Pub gleaming in light that streams from every window: the deep blue room with endless views westward, pressed copper ceiling, red chandeliers, warm woods and even warmer greetings from its staff.

The Old Abalone Pub

The best part of all this is that The Westport Hotel has somehow retained its warm, welcoming, unpretentious soul through its rebirth. It’s a place I want to visit again and again, to drive that gorgeous road to a gathering place for friends and family, locals and visitors, where we all can get something fabulous to eat, something wonderful to listen to, unparalleled natural beauty, something soulful to inspire our lives. There is no place like it. Their tag line is “cozy, casual and a little bit elegant.” Yes, I’m a fan. It succeeds on all counts, exceeds every expectation.

Chef  Shana’s inspired, imaginative, locavoracious potstickers

Get sconed at the Westport Hotel — Dorine’s famous scones
The Arches Room with a View — yummy lodging by the sea

Imagine how exciting it was for me to get to design The Westport Hotel‘s new business cards, ads, rack cards, and just-launched web site. Maybe you can’t imagine it, but I was excited, may I just say. Working closely with Dorine and Lee throughout these various projects is one of many creative delights of this work because their vision didn’t stop at the building, but informs all of it. Yet they are open and welcoming to my ideas, which, if you have worked with me, are kind of never-ending and don’t want to be squished. They never squish. Everything is part of this big, amazing idea that almost takes on a life of its own. Here are the business cards:

The Hotel’s wide front porch is decorated with a huge metal sculpture, forged by a local artist, of seaweed spiraling over a giant replica of an abalone shell. This I took as the motif for the front of the letterpress business cards. To reiterate the pressed copper ceiling, we chose a gleaming copper foil. The the finishing surprise was finding a holographic foil that looks a lot like the inside of an abalone shell. I used Lee’s sumi-e brush drawing of an abalone and filled it with the blue-green-silvery patterned foil, making every card one-of-a-kind. The paper is deep blue on one side & white on the other (this is called “duplex” paper); on the white back side,  contact and schedule information is printed in deep blue ink.

Eco-artist, Erica Fielder, helped me figure out how to redraw the seaweed one night while enjoying a little impromptu dinner party and Photoshop session at my house. A big, collaborative beauty, don’t you think? It continues to be a pleasure to work on the printed materials and web site for this place; to be able to use Pablo Abuliak’s unerringly spectacular photographs, with brilliant styling by my daughter Alicia Borcich Abuliak; and to work with my brother, Joe Neves, on the web coding (see our handiwork at www.WestportHotel.us). Yep, I am so lucky to have such a talented family.

We did not stop at business cards. Below is an ad I made for the Hotel, for the magazine 101 Things to Do in Mendocino County.

Worth the Drive, indeed

If you want to make reservations for rooms or meals, call them up: 877.964.3688 (locally 964.3688). You can discover more, plus see our web design work, on the web site we just designed for them: www.WestportHotel.us

If you want to have a consistent branding context, it makes sense to have a designer who can provide creative design, letterpress printing, a sensitive ear and eye, a million ideas, extensive experience, and one-stop shopping for all print collateral, as well as advertisements and web design capabilities. That would be Studio Z Mendocino. Did you know we did more than letterpress printing? Yes, even digital rack cards like these:

The Westport Hotel offers breakfast when you rent a room, gorgeous Sunday Brunches, afternoon tea on weekends, and absolutely worth-the-drive dinners by Chef Shana Everhart, four nights a week, plus beer-wine-espresso and a brilliant pub menu in the bar. Let’s meet there sometime and talk about YOUR branding over a beautiful glass of wine and something delicious at sundown.

We welcome your inquiries: 707.964.2522

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Plain old chipboard gussied up to Green

When Julia Conway, foodie extraordinaire and co-owner of Stella Cadente Olive Oil Company, came to me for her new business cards, I showed her some very gnarly chipboard with lots of organic matter evident in the texture, thinking it would look great with their distinctive Stella Cadente logo. She loved the idea and loved the finished product just that much, as did Lewis, her business partner.

Texture, color, thickness — Chipboard adds up to a great look for business cards that represent hand crafted, sustainable foods and other environmentally pertinent products

I reworked the layout, turned it on its end, and played matchmaker between the muscular paper and environmentally sound intention of Stella Cadente. Black ink (soy based, of course), front and back, impressed with enough bite into the 100% recycled paper to give one more bit of third dimension to these yummy cards.

— Totally recycled, super thick paper —

Stella Cadente flavored olive oils are one of life’s non-guilty pleasures. Nothing but big, gorgous flavor to put on everything from your salad to your baguette, even in your cake. Meyer Lemon, Persian Lime, Rosemary, Basil…How can it be so perfectly good for you as well?

How many foodies do you have on YOUR shopping list?

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