Posts Tagged ‘Local Projects’

By anybody’s measure, Robert Goleman is a Renaissance Man: actor, amazing singer, magician, chef, pastry chef, wedding cake creator, nurseryman, chocolatier, orchid and cacti expert…the list is astoundingly long and his creativity endless. His most recent success story is Bolliver’s Fine Foods & Confections, take-home deliciousnesses — savories for dinner and sweets for whenever — that are flying out of his kitchen and farmers market booths faster than he can keep up. Robert came to me for a new logo and new look, and this is what we cooked up.

Stripes have been a long-time theme in his various businesses and shows, so we incorporated stripes, of course, in a pink and brown palette. We also did folding tags he attaches to his sumptuous candies. Soon we will have new labels, too, and his website is a work in progress, but we should have that within a month. (Studio Z Mendocino provides one-stop shopping for branding, just wanted to mention. From logo creation to business cards, ads and mailing campaigns to web site design and coding, stationery and envelopes to product labels, Studio Z can give consistency and elegance to every type of design and printed materials your business needs.)

We used digital printing for these, rather than letterpress. This design is not letteerpress friendly at all, but it shines with inviting color and typography at a fraction of the price. People say the new logo looks Foodie, and that is perfectly what we wanted.

We lucky locals get to have Bolliver’s treats every week. When you are in Mendocino County, look for Robert at Farmers Markets on the coast and in Willits and Ukiah. Bolliver’s is how you spell YUMMY.



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Three color letterpress folders: gray, black and papaya colored inks on 300 gram white Cranes Lettra . Papaya envelopes with a jazzy stamp. A fabulous menu and guest list.

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Oh, sorry about the length of the title on this post. I couldn’t stop.

Louis Bohannan and Alan Ahtow are my dear friends who recently took a media class through Fort Bragg’s local television station, MCTV, to add yet another layer to their already incredible skill sets, and gear up for additional services they offer through their marketing-hospitality consulting-graphic design firm, ImageMendocino.

Louis produced the video and Alan was the host. I am really impressed with the results of this first project. Not just because it’s about me me me, either. These guys are great at whatever they take on and I am very grateful they chose me as the topic of their first go-round with this new art form they have chosen.

Click the button below to see the video interview, which has a link on my home page.

Or you can also see it here on YouTube.


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Studio Z Mendocino was very pleased and honored to be one of the sponsors of napcp’s fantastic photography retreat at the Meritage, in Napa, California last month. I got to go over and make a small presentation and then to meet so many fabulous Children’s Photographers. Schmoozing was of the utmost during our bus ride to the wine tastings after breakfast. Alice sent me these shots of the pieces we provided to the event, designed by the amazing Jane Johnson.

One of my favorite things, among many things, about the retreat, was getting to meet THREE of my clients in person. Alice Gung Park, Jane Johnson and Eydie Nelson.

Alice wanted to show how thoughtful details mean so much to the success of an event or a business. Our letterpress printed programs, place cards and thank you notes, printed on premium papers in three colors, reiterated their brand and their attention to every beautiful thing. And of course, their big round business cards were a hit. What does printing say about your brand and you…a lot, without speaking a word!

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Julie and Lewis, of Stella Cadente (shooting star) Olive Oil Company, decided they wanted to redesign their labels and came to me last year. We started with some already fabulous elements from the old labels, like the shot of olive leaves and olives and their arresting Stella Cadente logo, but the labels needed to “sing” from the shelves a bit more. You could hardly read “Stella Cadente” on the old labels from two feet away, nor was the information “Olive Oil” clearly evident on the front. The colors were also wonderful, so I had a lot to work with and a lot to reproportion and rethink. We are all happy with the outcome, which you see here.

With the many strictures for legal labeling, I worked with Julie to get the information required by the FDA AND information a potential customer wants to see, all in the right order, then organized the information in a more easily readable (from the grocery store aisle), and aesthetically pleasing format.

I think graphic design is really a form or organizational thinking. What are we aiming for? What is needed and wanted? To whom is the product marketed, what demographic? For what is that market looking ? THEN, what is pretty? All this has to fit together for a successful, salable, easy-to-understand product labeling. Food and wine labeling particularly provide challenges because of strict labeling requirements. On this label we also got the nutrition information label on the back and a blurb about the company and its fantastic products.

The labels, printed at Collotype, in Santa Rosa, were done on a medium with an oil-proof finish that carries a gorgeous sheen. I am in LOVE with this paper!

The six bottles work together in a pleasing interplay of color and design that does what I aimed for: they sing from the shelves.

I love to walk down the aisle at Harvest Market and see this new look harmonizing away into the aisle!

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The Westport Hotel, Westport, California
All photos by Pablo Abuliak

A few years ago, Dorine Real and Lee Tupper bought the old Cobweb Palace, a hard-used, decrepit hotel and bar that had presided over the pristine seaside village of Westport, California, about twenty miles north of Fort Bragg, since the 1800s. They undertook the intimidating mission of transforming it into its twenty-first century incarnation as The Westport Hotel and Old Abalone Pub. Only people who knew it “back in the day” (I am one who visited the Cobweb Palace in the 1970s), and inhabitants of the population-200 town who watched the remodel as it happened, have a grasp of what Dorine and Lee had to do to get it to its newly splendid state. It’s almost beyond comprehension to find the place whole again, serenely overlooking sunset over a rumpled Pacific, as it has since Westport’s glory days as a major logging town. The Hotel has re-birthed to a level of comfort and loveliness that, I am sure, it never possessed, even when brand new. Because of the vision, dedication and, I can only surmise, stamina of its new owners, Westport has become a destination for people seeking a retreat from modern culture and busy-ness, an imaginative and delicious meal, a place to gather in a community that is exactly what it is: homey, substantial, unaffected and really fun.

You enter from The Hotel’s beautifully finished, west-facing front porch to find the Old Abalone Pub gleaming in light that streams from every window: the deep blue room with endless views westward, pressed copper ceiling, red chandeliers, warm woods and even warmer greetings from its staff.

The Old Abalone Pub

The best part of all this is that The Westport Hotel has somehow retained its warm, welcoming, unpretentious soul through its rebirth. It’s a place I want to visit again and again, to drive that gorgeous road to a gathering place for friends and family, locals and visitors, where we all can get something fabulous to eat, something wonderful to listen to, unparalleled natural beauty, something soulful to inspire our lives. There is no place like it. Their tag line is “cozy, casual and a little bit elegant.” Yes, I’m a fan. It succeeds on all counts, exceeds every expectation.

Chef  Shana’s inspired, imaginative, locavoracious potstickers

Get sconed at the Westport Hotel — Dorine’s famous scones
The Arches Room with a View — yummy lodging by the sea

Imagine how exciting it was for me to get to design The Westport Hotel‘s new business cards, ads, rack cards, and just-launched web site. Maybe you can’t imagine it, but I was excited, may I just say. Working closely with Dorine and Lee throughout these various projects is one of many creative delights of this work because their vision didn’t stop at the building, but informs all of it. Yet they are open and welcoming to my ideas, which, if you have worked with me, are kind of never-ending and don’t want to be squished. They never squish. Everything is part of this big, amazing idea that almost takes on a life of its own. Here are the business cards:

The Hotel’s wide front porch is decorated with a huge metal sculpture, forged by a local artist, of seaweed spiraling over a giant replica of an abalone shell. This I took as the motif for the front of the letterpress business cards. To reiterate the pressed copper ceiling, we chose a gleaming copper foil. The the finishing surprise was finding a holographic foil that looks a lot like the inside of an abalone shell. I used Lee’s sumi-e brush drawing of an abalone and filled it with the blue-green-silvery patterned foil, making every card one-of-a-kind. The paper is deep blue on one side & white on the other (this is called “duplex” paper); on the white back side,  contact and schedule information is printed in deep blue ink.

Eco-artist, Erica Fielder, helped me figure out how to redraw the seaweed one night while enjoying a little impromptu dinner party and Photoshop session at my house. A big, collaborative beauty, don’t you think? It continues to be a pleasure to work on the printed materials and web site for this place; to be able to use Pablo Abuliak’s unerringly spectacular photographs, with brilliant styling by my daughter Alicia Borcich Abuliak; and to work with my brother, Joe Neves, on the web coding (see our handiwork at www.WestportHotel.us). Yep, I am so lucky to have such a talented family.

We did not stop at business cards. Below is an ad I made for the Hotel, for the magazine 101 Things to Do in Mendocino County.

Worth the Drive, indeed

If you want to make reservations for rooms or meals, call them up: 877.964.3688 (locally 964.3688). You can discover more, plus see our web design work, on the web site we just designed for them: www.WestportHotel.us

If you want to have a consistent branding context, it makes sense to have a designer who can provide creative design, letterpress printing, a sensitive ear and eye, a million ideas, extensive experience, and one-stop shopping for all print collateral, as well as advertisements and web design capabilities. That would be Studio Z Mendocino. Did you know we did more than letterpress printing? Yes, even digital rack cards like these:

The Westport Hotel offers breakfast when you rent a room, gorgeous Sunday Brunches, afternoon tea on weekends, and absolutely worth-the-drive dinners by Chef Shana Everhart, four nights a week, plus beer-wine-espresso and a brilliant pub menu in the bar. Let’s meet there sometime and talk about YOUR branding over a beautiful glass of wine and something delicious at sundown.

We welcome your inquiries: 707.964.2522

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Plain old chipboard gussied up to Green

When Julia Conway, foodie extraordinaire and co-owner of Stella Cadente Olive Oil Company, came to me for her new business cards, I showed her some very gnarly chipboard with lots of organic matter evident in the texture, thinking it would look great with their distinctive Stella Cadente logo. She loved the idea and loved the finished product just that much, as did Lewis, her business partner.

Texture, color, thickness — Chipboard adds up to a great look for business cards that represent hand crafted, sustainable foods and other environmentally pertinent products

I reworked the layout, turned it on its end, and played matchmaker between the muscular paper and environmentally sound intention of Stella Cadente. Black ink (soy based, of course), front and back, impressed with enough bite into the 100% recycled paper to give one more bit of third dimension to these yummy cards.

— Totally recycled, super thick paper —

Stella Cadente flavored olive oils are one of life’s non-guilty pleasures. Nothing but big, gorgous flavor to put on everything from your salad to your baguette, even in your cake. Meyer Lemon, Persian Lime, Rosemary, Basil…How can it be so perfectly good for you as well?

How many foodies do you have on YOUR shopping list?

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711 North Main — Overdressed for the Par-tay

The Twenty-Fifth Anniversary Wayzgoose of Studio Z Mendocino took place on November 6th, but I am still in LOVE with what happened at it, so here is the lowdown, a little late, but oh well. In a nutshell: A zillion people came. It was fantastic.

I have been waiting for the photos to come back from my very busy brother in law, Hugh Smith, and they arrived yesterday. He took all the photos in this post. THANK YOU, Hugh!! You can see his amazing wild mushroom web site at HughSmith.com.

I got so many beautiful  thank you notes and  impressions of the Wayzgoose, so decided to tell this story in the words of a few of my guests:

Ed and Jen put up a zillion lights so we glowed like a Wayzgoose beacon in the nightl

From Judy Tarbell: What do you do in the presence of twenty-five years of creativity of a beautiful woman: tear up so it’s difficult to see the images; go upstairs to get a drink; dance to Zida’s powerfully lovely voice; return, champagne in hand, to the images, the poetry, the accomplishments of Zida’s life lived well and fully; rejoice that there is more to come.

The Shop, Festooned with Printing from 25 Years of Work, & Celebratory Guests Galore

From Erica Fielder, eco-artist, dear Libra sidekick and bringer of the tofu curry pate: Your Wayzgoose event was filled with light and laughter and very fun people. I saw folks there I had not seen in 10 years. Wonderful surprises like Beans and Champagne. What a pairing!Then Zida sang passionately with her eyes closed. We  danced, and a beautiful couple gazed into one another’s eyes. I felt so blessed to be there. Love, E

John & Daurine Braet brought me a silver family heirloom as a silver anniversary present. Displays of Letterpress & other printing along every wall and hanging from the rafters

From the Splendid Cammie King Conlon, who brought me her book Bonnie Blue Butler (whom she played in Gone With The Wind at the age of Five — a GREAT read!!!) Darling Zida: My mother would have had a heart attack knowing I was sending a thank-you note via email.  How rude!  But it might not get to you otherwise.Smashing party.  Wondrous Wayzgoose!  You are such a class act:  everything was original and personal and delightful.  The house looked spectacular.  Thank you so much for including  … Cammie

My Beautiful Ed and My Beautiful Creeolleee…

Carole King, my best friend in first grade, came all the way from Oakland. Imagine!

From Carole King, my best friend in First Grade: About the waysgooze: i knew it would be a great party before i entered: the rows and rows of lights lit up the yellow house like a little sun, even in the dark. i knew too that there would be good company, big hugs from you and ed, excellent food, the best “cheap champagne” around, maybe some torch songs, and a party mood. you always give memorable parties, but this one was even more special because all around were the  beautiful examples of your work and progression through the 25 years of the letterpress. the mission statement near the door (dennis read it and said, “zida has poetic ability”-and he hasn’t even read your poetry yet),the witty and touching cards,  the wine labels, invitations to events great and small, proclamations of all kinds, business cards like little works of art. it adds up to an exceptional career built with passion and talent by my exceptional friend. love, creolee.

Steve Paul accidentally brought his trumpet. That’s me hitting a note next to my great friend Jon Solow, who is also a dreamy sax player. Who ever heard of torch singing at a Wazygoose???

Pam Amante with Michael Brown. Pam sent me the most beautiful bouquet in the history of the world. She is my “other” sis! The bouquet came in the door at the stroke of 5, then Pam and husban Dan came as my very first guests. I had been worrying about having a party and nobody coming but that was not a problem at this one!

What a fun and fantastic party!  I never thought beans and champagne could be so fabulous! Pam
Beachcomber Motel On The Beach!

Pianista Lisa Stedman & Printer Extraordinaire, Rhea Rhynearson

Rhea printed up lagniappes for our guests: “Business Cards” that said things like: “My card, Sir! I’m a pretty good bullshitter myself but it’s a rare treat to encounter one of your caliber.” and “Is GROOVY still in?” and “It’s all good.” and”Watch your Ps and Qs.” If you want one, call us or come in…we still have lots. Collect the set!

Son-in-law Noah, David Marks, artist Julie Higgins, and my little Zoe

Riantee and Maggie O’Rourke

My Beautiful Zoe (right) had a ton of her invitations and designs up on display too. She is not only a genius, as you can see.

Carla Frazier and Richard Anderson. Richard brought his spectacular Fejoada

Yeah! Ayn Ruyman Being Ayn Ruyman

David in backgroud, Moonlight, Jim Tarbell yukking it up at the Party

Vicki & Amy

Favorite artist and great friend, Bob Ross, who had so much to do with encouraging me to open my own shop, in 1984, and fabulous artist and pure jazz bass player, Nina Mera

Ken Wun brought me the most exquisite and huge present: a photograph by HIM. I put it right up in my office where I get to look at it all the time. It is stunning.

My darling Kris Reiber and granddaughter Sara Rose. Kris made mole beans to die for.

Lots of biz cards on display, including my own!

Did we say YUM??? Beans make you say that!

Linda Friedman took over downstairs and made it into a vision of loveliness and a little paper boutique while schmoozing it up with the paper-loving shoppers

Zoe & Auntie Sandi (wherever Sandi is, that’s a Party)

It’s a Family Affair…Joe and Sandi at the “Bar”

Jazzmen Steve Paul and Jon Solow…also yum!

Belting Printer with Point Arena Jon on keyboards

Rox, my sister-out-law, and Karen, came all the way from the Bay Area too xoxoxo!!

Christmas-ready front steps by Ed Murrell & Jen Heebink

Enraptured Me, with my friend, Taylor Slevin

I am so happy and grateful to everyone who participated in the preparations. Joe and Rhea and Linda Friedman, first, for the mighty efforts at getting the shop ready for over 200 guests. THAT was a feat! And Ed and Jen Heebink, who together transformed the outside of the shop into what you see above…a big, glowing beacon to party-goers who wandered up from town. To Zoe and Maia and Kris and Erica and Judy and Richard Anderson and Ed (again) and Joe (not to mention my Tuscan beans with sage nor my buttered black bean dal) for their contributions to the Bean-Feast and Dessert Table — Yum. People are still raving about the bountiful international array of beans and champagne. You would think it was Dinner at Chez Panisse, the way they talked. To Linda F. (again), for visualizing the downstairs as a shopping spree gallery and Joe (again) for putting up the “Christo Wall of Butcher Paper” and making it so welcoming and pretty.

OK, when I looked up and people had spontaneously combusted into dancing…that was IT! Jim & Judy, “That’s my Sistah” Sandi, and Creeolee’s husband, Dennis, tripping the light fantastic to me singing “Since I Fell for You” or something…

Bartender, with Paper Cutter

Brother Joe did the honors with the Cheap Champagne

And many thanks to our beautiful Christina, who just came in and made herself useful in every way without anybody telling her what needed to happen.

Also, tremendously, to Jon Solow and Steve Paul, who came with piano and cornet and changed the atmosphere to a little bit of a jazz-club-cum-printshop with their extemporaneous, cool playing, and accompanying me on a few tunes too. And of course, a party cannot be a par-tay without guests, so I thank everyone who came to celebrate at the shop, ate beans and drank champagne, appreciated the distillation of twenty-five years of work displayed along all the walls and hanging on lines across the width of the shop above our heads (Zoe’s idea). It was a beautiful collaboration and a beautiful community love-fest. I couldn’t ask for a better fete for my Silver Anniversary of being in business.

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WAYZGOOSE! invite_Page_1


Dateline: Studio Z Mendocino, 711 North Main Street, Fort Bragg, California, Mendocino Coast, Edge of the Continent Overlooking the Vast, Rocking Pacific, Storm Coming, 24 Foot Waves Expected —

It’s a crazy madhouse in the shop. The champagne and bean-feast is tomorrow and we are in the middle of a maelstrom of activity, and have been all week. Getting ready for two or three hundred party-ready people takes some preparation. The questions of what we want them to see when they walk up the street and in our door requires  discrimination and decisions. After all, twenty-five years of work is a lot of little pieces of paper, a lot of … just everything. Sorting through this history is an opportunity for introspection that you would not believe; I deeply feel  the import of this moment in my life.

A while ago I had an exhibit of work called “Generation X (Excuse Me, That’s No X) — Ten Years of Letterpress Printing In the Wrong Century.” Now it’s been a quarter of a century already, and I find myself poised at a Moment, a really superb moment. Looking back. Looking forward. I am feeling very happy today. I wish you could come to the party tomorrow and maybe you can.

Here is what a Wayzgoose is, in case you missed other posts. It is right off the invitation insert:

A wayzgoose has a long tradition in the history of printing. The first time we heard the word we had to look it up in the OED*. These days, a Wayzgoose is more often a dinner where letterpress printers gather to talk about the art they love, and believe me, that is some talking. A keepsake is often printed to commemorate the occasion, sometimes
printed up right at the affair, & there can be entertainment as well. Always ready for an excuse to throw a party, Studio Z Mendocino long ago adopted the idea, turning it into an appreciation of our customers & an opportunity to show off the beautiful craft we still get to practice.
“It is also customary for all the
Journey-men to make every
Year new Paper Windows…;
Because that day they make
them, the Master Printer gives
them a Way-goose; that is,
he makes them a good Feast,
and not only entertains them
at his own House, but besides,
gives them Money to spend
at the Ale-house or Tavern
at Night. These Way-gooses,
are always kept about
Bartholomew-tide. And till the
Master-Printer have given this
Way-goose, the Journey-men
do not use to Work by Candle
*Oxford English Dictionary
“Carriages were chartered,
an enormous quantity of
eatables and drinkables
provided, and away we
went, a regular wayzgoose
or bean-feast party.”
The Cruise of the Cachalot, by
Frank T Bullen, 1897

When we saw the part about the “bean-feast,” we had to look that up in the OED too. It actually means a feast, but we decided that it meant beans, and that is what our tradition became. A bean-feast with actual beans, and we would spare no creativity in serving beans from every corner of the world. Everyone was very, “Oh, ho ho, beans and champagne!” but then they would just eat the whole feast up and drink up all the champagne, even though it was quite cheap champagne (which is what we serve instead of giving out money to go to the Ale-house), and a regular Wayzgoose was had by all, in Fort Bragg. Somehow, with all the printing and designing and whatnot, we let our Wazygoose tradition go by the wayside, but for our Twenty-fifth Anniversary, how could we not revive it? We won’t be making paper windows, nor printing by candlelight at the Studio Z Mendocino Wayzgoose, but there might be a lagniappe to take home, if all goes well. We certainly look forward to seeing you here, to showing you our recent work, to serving champagne and beans to you and to ushering in our next twenty-five years. We hope to greet you at our party.

WAYZGOOSE! invite_Page_3

One other thing we added to the fete is Dessert and Shopping downstairs. It’s going to be so much fun I can’t stand it.

If you would like to read more about our work and history you can see the interview Arjen Noordman just posted to his online magazine, Cranbrook Design http://cranbrookdesign.com/index.php/topics/more/letterpress_by_zida_borzich/

Wishing you every good thing in the world as I dash off to glue some more business cards on a board and bake another batch of chocolate chip cookies. Quarter of a Century… how did this happen???? !!!

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Pablo BC 2

My son-in-law Pablo Abuliak is a very fine, prominent photographer from Buenos Aires. Here are the business cards I made for him. We printed them with deep impression on Cranes 600 gram Lettra in two shades of gray ink, with just his name on the front, and his US and Argentina phone numbers, email and URL on the back.

Pablos BC 1

LESS IS DEFINITELY MORE: Strong, direct, professional, understated, modern, chic

Pablo’s business cards express who he is and what sort of work one can expect from him. This the essence of what a good business card should do. You can see some of his exceptional talent at http://www.pabloabuliak.com. This taste of his work will show you why I am proud to say that Pablo is my favorite photographer in all the world.

Love you, Llerno! Z

Pablo BC 3

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