Posts Tagged ‘Fundraising Campaigns’

Coast Village Design Group‘s Wendy Carpenter contacted Studio Z Mendocino when she decided to re-brand her interior design company. Wendy is one of the most meticulous people with whom I have worked, with very definite ideas that, combined with her concurrent openness to collaboration, perfect sense of timeless style, and down-to-earth personality, made this card an incredible experience for me, with an extraordinary outcome. They perfectly reflect Wendy’s creativity and design sensibilities.

Printed on super-thick, cream colored museum mount stock that takes the impression of letterpress like nobody’s business, Coast Village Design Group’s cards were printed in a very pale cream color for the decorative flourish, a deeper khaki colored ink on the back, with rich charcoal gray for the type, and set off in gold foil for the script “V” on the front, and “Interiors” on the back. The back design was inspired by this ancient window arch:

We printed the back outside border around a hand drawn arch in this gorgeous khaki color. The pressure of the border visually popped the interior of the arch up, giving the cards an opulence of textural interest.

We feel very proud of the inventiveness and craftswomanship in these small, powerful pieces of art.

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Tim Sohn, a wonderful SF photographer, just sent us these incredible photos and these very kind words about the business cards and stationery we just designed and printed for him.


“’Wow! This is nice!’ That’s the reaction I get every time I hand out one of these beautiful letterpress business cards designed by Zida Borcich over at Studio Z Mendocino. Several months ago I started to explore rebranding Tim Sohn Studios and knew that there were two things I wanted – a new logo to represent our style of photography and stunning business cards that would reflect our commitment to high quality products and services. One day I happened to stumble upon Zida’s blog and saw her amazing work on other business cards. When I spoke with her over the phone, she understood exactly what I was looking for and there was no doubt she would deliver an amazing logo design and business card. The logo is in the symbol of an “S” for Sohn. The two circles represent wedding bands that are being joined together. The design was so good, I went ahead and ordered script cards and envelopes to match.

I’m so excited to hand these cards out. If you see me around, be sure to ask me for one. You have to feel it!”


Here are his Script Cards, which he can use as thank you notes, invitations to coffee, to paper clip to a bunch of proofs. They fit into his #10 Envelopes and are useful in a million ways.



We printed Tim’s business cards on 600 gram Cranes Lettra and his script cards on 300 gram Lettra. The extra huge square flap envelopes are Cranes Crest, all in Flourescent White. We love the soft, fluffy texture that takes the bite of letterpress so beautifully. Happy note writing, Tim. From experience, we know that when people receive their script cards and other thank you notes, there is a gigantic spike in thank you note writing. You just can’t help wanting to express your gratitude on such amazing paper. Thank you, Tim. It was our pleasure to work with you. Z

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Studio Z Mendocino is proud to have designed all the printed advertising for this year’s upcoming ART IN THE GARDENS, the primary fundraiser for the Mendocino Coast Botanical Garden, the only botanical garden in the United States that is situated right on the coast. It’s a beautiful day of Art and Craft, with Pacific vistas, masterful gardens, great wine tastings, food yumminess and community love fest-ing, and, guess what, you still have time to get tickets for the August 1st affair. Here are some of the pieces we created using featured artist, Julie Higgins’s ravishing painting, “Back to the Garden.”

This is the rack card:

AIG Rack Card_Page_1

And this is the paoster:

AIG Large Poster FINAL 18 x 24

We also did this post card:

AIG Post Card_Page_1

We are all so excited for the big day to arrive next Saturday. Will we see you there?

As a designer, there is nothing more exciting than feeling into an event and a piece of art and matching the typography and layout to that mood. My experience with this image, Eve in the Garden with her pomegranates and figs, and the ubiquitous raven… the glowing color palette that just reaches out and whacks you over the head…now, that was what I call FUN, that was happy. Never mind that I totally adore Julie-Higgins-the-person, anyway. This is my first go-round getting to play with her scrumptious work and also my first time to work with the Botanical Garden here, so I feel doubly blessed.

Make sure you get your tickets soon: www.gardenbythesea.com

And if your business or non-profit is planning an event for the next year, please don’t hesitate to call my studio here on the Mendocino coast to see what we can do to increase attendance and get noticed. We love this type of thing very much and get very good results.

Here is the invitation to the unveiling of Julie’s painting:

AIG Unveiling Invite

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Studio Z Mendocino designed the promotional advertising pieces for Mendocino Music Festival for the second year in a row. The logo we designed last year carries through everything, even though we changed the colors and musical image completely. When I do a logo, I like to make it as flexible as possible, so it can be played with in all kinds of ways while strongly retaining its branding mojo. The MMF logo is a perfect example of this. Big, bold lettering, all lower case sans serif, can be split up, run up the side, and really used in every way that’s required of a mark, with no question about who’s boss around here. Set over this year’s egg yolk yellow and deep orange color palette, it draws the eye with a vivacity that echoes the Festival’s eclectic appeal. I love this photo by Nicholas Wilson that shows the great white tent on the glorious Mendocino headlands.

Mendocino Arts Mag 3

If you’re in the neighborhood, may I say there could not be a better way to spend an evening (or two) here this coming week than to get a ticket to one of the concerts at the Mendocino Music Festival…IF you can wangle one, that is. During the first week, the tent was quite often sold out. Aside from the stellar posters and other things we did for them, this year’s concert offerings have been uniformly delicious…thrilling, inspiring, breathtaking, swinging…love, love, love!

Believe me, I hate to listen to people rhapsodize over music they just heard as much as you do, so please forgive my gush…

I have been Festivalized…Wednesday, The Seldom Scene brought down the tent with their full, fat bluegrass sound and harmonies that pulled us into the ecstatic zone. La Boheme made me cry all over the place on Friday night. Alexander Markov produced nothing less than rapture in the village both times he played his violin. And last night’s Big Band night was a triumph, particularly Julian Waterfall Pollack’s breathtaking arrangement of My Funny Valentine. Brilliant piano improvisation by Julian, jamming away with the full band, and his dad, Allan Pollack, the conductor, who blew a scintillating sax vamp that brought down the house. Ja’i Michele chanteused her sparkly red dress through a plummy lot of favorite standards with moxy and verve. This week’s lineup is amazing too. Particularly a coup to have Joshua Redman here from New York on Friday night.

It’s been fantastic to be involved in the promotion of this incredible community event this year and last, and especially to see that sales are actually up. People usually associate Studio Z Mendocino with letterpress printing, but you can also find us doing other types of printing and lots of design and ad campaigns and printed collateral of all sorts. I designed the posters, the ticket brochure, rack cards and a ton of print ads, plus the program cover. Above is one of the ads and below is the poster. We also did the Mendocino Music Festival’s web site, which you can go buy tickets from right now. If there are any.

8.5 x 11 Yellow Poster FINAL

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Recently I told you about the Art in the Gardens posters, rack cards and other collaterals I designed for the Fort Bragg Mendocino Coast fundraising event. Here are a couple of views of what I did for them. This is the unveiling invitation:

AIG Unveiling Invite

It’s a 4 x 9 inch card that fit into a #10 business envelope. We didn’t want to give anything away before the Great Unveiling so we just put little snippets of Julie Higgins’s painting Back to the Garden as teasers. It was very economical, yet very appealing with the bright, dramatic colors.

Here is the poster:

AIG Large Poster FINAL 18 x 24

We also did small posters, and more things to come. Everyone is so happy to look at these things. We predict a HUGE success this year!

AIG Rack Card_Page_1

AIG Post Card_Page_1

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I am all excited about the unveiling of artist Julie Higgins’s painting tonight at the Mendocino Coast Botanical Gardens. She is the featured artist this year and I got to be the graphic designer of all their printed advertising, which included big posters, small posters, rack cards, post cards, and an invitation to the unveiling. Everything looks so LUSH…Julie’s acrylics have this vibrant inner glow; it was SO much fun to work with this art. I can’t show you ANYTHING yet, not till after the unveiling…Eeeeeeeeeeeeeeeee! Wait till you see! I will show you tomorrow after tonight’s festivities. The party’s outside at 5:30, if you can make it. Hope the 40% chance of rain gives over to the 60% chance that this overcast will clear up by then and we can all revel away sans umbrellas.


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Zida Borcich
Artist’s Bio, July, 2006

Zida Borcich is a letterpress printer and graphic designer who lives in Fort Bragg, California. Her printshop/design studio, Zida Borcich Letterpress/Studio Z Mendocio, now celebrating its 25th year, produces logos, stationery, business cards, brochures, and amazing wedding. Additionally Studio Z Mendocino specializes in innovative advertising campaigns, identities for non-profits, business and social invitations and announcements, and, newly, web site design and optimization. In addition to custom design and printing, the shop produces Studio Z Mendocino, a line of stationery and greeting cards that has been the recipient of many awards and honors, including the “Best New Product Award” at the National Stationery Show in New York City.

Borcich’s work is recognized as unique, with its own aesthetic and quirky elegance, while possessing a timeless sense of beauty and proportion. Zida’s design work and printing have received awards and been displayed in national magazines,, and hard cover books of the graphic design magazine, Print.

Zida Borcich Letterpress is respected for creativity and highest quality in its own coastal community as well as nationally, with clients coming from every state in the US, as well as from Europe and Japan. In the last year Studio Z Mendocino has gained favor with wedding photographers and photojournalists, internationally. Many of the business cards and stationery sets printed at Studio Z can be seen on the web site, http://www.studio-z.com, and on this blog.

Studio Z Mendocino’s “Ladies Who Lunch Cards” created their own category in the multi-billion dollar greeting card industry (they can be seen at www.studio-z.com), winning the coveted “Best New Product Award” at the National Stationery Show two years in a row in a competition with several thousand other card lines.

Borcich has done special projects for the New York Public Library, The Chicago Art Institute, Pottery Barn and the Morgan Library, among many others, and important fundraising packages for the Lucile Salter Packard Hospital for Children and for the Monterey Hospital Foundation. Most recently Studio Z has completed a new identity for the Mendocino Music Festival. The newest web site for the MMF will be up and running in mid-March. http://www.mendocinomusic.com. Zida is also putting the finishing touches on a large ad campaign for Mendocino County Lodging Association, which includes ads for numerous California magazines and banner ads as well.

The San Francisco Public Library, in 2005, honored Zida’s work with an opening and three-month exhibit of twenty years of commercial printing and design, in the Rare Books Room. According to Rare Book Room staff at the Library, it was the best attended exhibit they have ever had.

The shop and its work have been featured in Elle Decor, Victoria, Town and Country, Martha Stewart Weddings, Cosmo, and many other national magazine editorials over the years, including Elegant Bride and Modern Bride.

Zida Borcich apprenticed for eleven years at the printshop of master printer Al Moise, in Fort Bragg, there learning to hand set lead type and run the Heidelberg Windmill she later bought and installed in her own shop, and which is still her main press. In 1984, after Al’s death, she opened a 600 square foot shop on Franklin Street, in Fort Bragg, and began her adventure as a business owner. Four years later she bought her present shop, on Main Street, moving literally tons of type and equipment into the sunny place she and her staff now occupy. In 1995, having run out of space, the building was lifted up off its foundation and an addition was constructed that doubled the space to 2300 square feet. 

Over the ensuing twenty-five years the business has shifted and recreated itself many times to fit the strange reality of a technology that is over 500 years old finding its audience in the present moment. Zida’s design sense is informed by her initial training, where, as she says, she held space in her fingers and felt it in the muscles of her hands. The translation of these painstaking tasks to a computer keyboard seemed a seamless and natural movement. The aesthetic of letterpress is retained, somehow, giving the work a timeless and classical balance with a modern sensibility. “I love my work and my shop every single day. It’s crazy to say this after thirty-some years of doing it, but it is absolutely a part of me now. I can’t wait to come into my shop every day and see what is in store for me. It’s so fun to work with my brother and Rhea, who has been with me for half her life, literally. It’s exciting to talk to my clients and find out how my work can help their work, their celebrations, their self expression, their profitability. I have known for years that I am actually in the business of communication, connection and relationship. It is all love, all art, all creative grace. Business and love. What more could you ask for?”

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Hello, World

I am thinking about letterpress printing today, as usual. It is so much a part of me and my life that it’s a bit like breathing. I have been a printer since 1974 or or 1975, have had this business I so enjoy and love since 1984. It was rare to be a woman in this industry, particularly in that moment as letterpress had already been replaced almost entirely by offset printing. I was not strategic about it; I just wanted to do it, the way Amelia Erhart said, “I want to do it because I want to do it.” Women were not printers, letterpress printing was not revered. Thank goodness that part has changed.

Letterpress printing changed my life and continues to enrich it every day. I am very grateful I get to do this work, have this shop, make these relationships, create something new every couple of hours. It’s so much fun and so hard and so beautiful and people always kind of fall to their knees when they see it. A long time ago I discovered there is a lot of power in letterpress printing. It has the power to capture people’s curiosity. It has the power to make everybody want to come to the party. It has the power to create a desire to know you better when you give them your fluffy, deeply impressed business card. It is an art that is a craft that is a powerful force and hardly anybody knows about it. Even not knowing, when they encounter it, they know it is different, it has something about it that tells something interesting. What is that? I think it is the hand of the craftsperson showing in the work.

Gee, guys, I have a BLOG!

Big kiss,


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