Posts Tagged ‘Digital Business Cards’

By anybody’s measure, Robert Goleman is a Renaissance Man: actor, amazing singer, magician, chef, pastry chef, wedding cake creator, nurseryman, chocolatier, orchid and cacti expert…the list is astoundingly long and his creativity endless. His most recent success story is Bolliver’s Fine Foods & Confections, take-home deliciousnesses — savories for dinner and sweets for whenever — that are flying out of his kitchen and farmers market booths faster than he can keep up. Robert came to me for a new logo and new look, and this is what we cooked up.

Stripes have been a long-time theme in his various businesses and shows, so we incorporated stripes, of course, in a pink and brown palette. We also did folding tags he attaches to his sumptuous candies. Soon we will have new labels, too, and his website is a work in progress, but we should have that within a month. (Studio Z Mendocino provides one-stop shopping for branding, just wanted to mention. From logo creation to business cards, ads and mailing campaigns to web site design and coding, stationery and envelopes to product labels, Studio Z can give consistency and elegance to every type of design and printed materials your business needs.)

We used digital printing for these, rather than letterpress. This design is not letteerpress friendly at all, but it shines with inviting color and typography at a fraction of the price. People say the new logo looks Foodie, and that is perfectly what we wanted.

We lucky locals get to have Bolliver’s treats every week. When you are in Mendocino County, look for Robert at Farmers Markets on the coast and in Willits and Ukiah. Bolliver’s is how you spell YUMMY.



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ForEVER Studio Z Mendocino has been associated almost exclusively with letterpress printing. The truth is, we have always provided all types of printing services to our clients. Sometimes letterpress is not the perfect solution, and we know how to accommodate that. Sometimes people will order a wedding invitation with the main piece letterpressed and other pieces done offset or by laser printer. Sometimes the $1 or $2 a piece business cards don’t fit the budget of a start-up company, so guess what: we can find another way that doesn’t break the bank. Because I’m a graphic designer with a pretty strong letterpress aesthetic, I can determine the best solution for whatever issues come up and deliver a beautiful product in a big range of prices. A good design will work in many ways, and the third dimension of letterpress, though so very fetching and desirable, is not always necessary to make a great impression with your printed work.

Photographer Mel Cabili came to me for a new logo and we made these fantastic, eye-catching, very strong business cards for him. These cards would not work as well if they were letterpress printed. Big solids just don’t. Having the two-tone effect on either side gives them extra punch and personality. These glossy, thick cards are smashing when handed over to a prospective client — modern, snappy, and affordable.

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