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Posts Tagged ‘Business Stationery’

Bella Viva Business CardDeanne England, the incredibly talented interior designer and owner of Bella Viva Interior Design, called me one day out of the blue. She was surprised to learn that my studio is only an hour-and-a-half drive from her northern California office. She was looking for someone to design her new logo, business cards, stationery, etc., and had found my website and blog, liked what she’d discovered there, and suddenly we were chatting excitedly away like two old friends making plans.

As with all interior designers I have worked with, she had many, many ideas and concerns, and at the same time she was wonderfully open to my input. After establishing a mutual recognition and rapport, we hung up on a note of simply infinite possibilities as I zoomed into my favorite space: the trance of design. Where does that thing come from? How does it work? Honestly, it’s the biggest mystery, and I love it.

Bella Viva Business Card BackOne of my favorite parts of the work I get to do is designing monograms. It just knocks me out. For Deanne, I drew a lot of little doodles all over everything I saw for the next few days. I had envisioned something very crisp and modern, yet classical — but I did NOT envision what eventually emerged out of my doodles, not at all: A playful little “flower,” a nestled b and v, very hand-drawn looking. To tell you the truth, I was a little scared even to show it to Deanne because it was so far away from what we had talked about! But I got up my nerve and pushed the button anyway, because I really loved it. The worst that could happen was I would go back to the drawing board, right? So there it was, traveling to her via a brave little .pdf attachment. Fingers crossed, I awaited her response…

close up

And guess what: SHE loved it too. LOVED!

The next step was designing the typography, which came together so naturally. And then deciding on colors: Deanne was definite — seafoam green and gold foil. That too was surprising…and perfect. These incremental decisions have so much importance when you are in the designing mode, patiently moving toward a final product. Each tweak, each gradation of color, each space between each letter…all come to mean so much to how a logo lands on paper and in how it is perceived by prospective clients. Everything has to ‘speak’ of attention to detail, to beauty, to rhythm and proportion, and mood, and a million unnameable things that play into what finally happens. This is the beauty of design and the beauty of collaboration.

In the end, we printed up an entire Stationery Suite for Deanne, all by letterpress and all just so beautiful. It included the amazing business cards you see here, letterhead and #10 business envelopes, thank you notes and envelopes for those,

Folding Thank You Note mailing labels, great big black envelopes with personalized mailing labels for sending out samples and unfolded sheets of paper, and the amazing press kits, which required a LOT of very special techniques to make them work.

Bella Viva Press Kit FolderEverything but the folders was printed on our venerable Heidelberg Windmill presses, as always, by Rhea Rynearson, the best letterpress printer I have ever known (and you should know her too), using age-old knowledge, intuition, and deep reverence for this 500-year-old craft we keep alive every day at Studio Z Mendocino! We are so grateful to have clients like Deanne England, who understand the power that resides in great creative design and beautiful printing.Inside pocket of press kit folder

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Attorney Marc S. Albert opened his law offices in Queens and Long Island, New York, earlier this year to the fanfare of this letterpress printed announcement from Studio Z Mendocino. We used white opaque foil on slate-colored paper, for a gray-flannel-meets-Cary-Grant-chic-meets-Old-World-meets-New-World mailing piece. We mounted the printed piece on a slightly larger backing sheet of black cover stock, giving it an attractive, attention-grabbing frame and more substantial “hand.” For even stronger effect, we printed the back flap of these textured Americana A-7 envelopes in a matching gray ink.

When announcing the opening of a new office, it’s imperative that the announcement’s envelope make people want to open it. So much mail gets tossed before it arrives at the desk of the final recipient, so the “packaging” of an announcement like this needs to look very inviting…like  an invitation, not a bill! The address should be hand written or calligraphed and real stamps should adorn the upper right corner. These measures will insure it will get a closer look than other ordinary bulk mailings.

Be sure to include a business card inside the envelope too, so your contact information gets stored forevermore. This is effective marketing for attorneys at law, understated and beautiful, yet it unabashedly stands out from the crowd. At the same time, an announcement like this should never be flashy or “advertise-y” looking. It must inspire confidence in your abilities and talents, and your attention to detail. And a little creativity showing in it never hurts, reinforcing a message of resourcefulness. A really fabulous business card furthers the effectiveness of the message as well. We recommend letterpress printing on very thick paper (of course) for maximum impact.

Post, and get ready for the phone to ring!

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Susan Stripling is a wedding photographer whose astonishingly beautiful images, skill, inspired imagination and devotion to the craft have landed her in the midst of some of the most amazing nuptials ever. She just had Studio Z Mendocino do her new business cards and stationery. Susan has photographed weddings throughout the US, the Caribbean, South America, Finland, France, and the Bahamas. She’s been published in Inside Weddings, Martha Stewart Weddings, Grace Ormonde Wedding Style, Bride and Bloom, Modern Bride, The Knot, Professional Photographer Magazine, The New York Times Style section, Rangerfinder Magazine, Capture Magazine, Elegant Bride, in Trade Publications for Nikon USA, and Town and Country Weddings. Susan’s teaching career has developed as well; she has been seen at past Digital Wedding Forum conventions, gives private and group workshops throughout the USA, and has spoken at WPPI. Busy Susan, had Infinet Design devise her double-S monogram and we foil stamped it in gold onto her lux stationery wardrobe: business cards on very thickest Cranes Lettra 600 gram cover stock, and script cards in the same ultra-thick paper (think thank you notes, quick messages accompanying samples, etc., etc.) that fit into spectacular Cranes number ten envelopes with rather monumental square flaps. This is the blockbuster envelope we love to stuff:

Here is the script card:

Because it is foiled in a single color, with the monogram/logo on the front of the business card and only the website address on the back, overall costs were kept to a minimum, but the finished pieces carry all the gorgeousness and panache anyone could possibly desire.

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Meier/Ferrer designs contemporary, modernist furniture that has been featured in a slew of national and international magazines. Their look is clean, hip and ultra-chic, which matches perfectly the design Andrew Cinnamon did for their business cards, and which Studio Z Mendocino printed on our venerable 1952 Heidelberg letterpress. It’s that meeting of the centuries that I love so much: the Twenty-first to the Fifteenth, to be exact — Thank you, Mr. Guttenberg for giving us the means to impress all these five hundred years.

We printed deeply the hard-edge typeface Andrew adapted for this purpose onto super-thick 600 gram Lettra paper. Dense black ink. One side only. And let the typography tell its own story with no fanfare other than its own audacity. We also made script cards for them. Four by nine cards that fit into a #10 business envelope or can be paper clipped to a sheaf of design mock ups with a little note. Love love.

 

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The two most-asked questions I get from email inquiries are what you see in the title of this post. The answers depend on so many things that it’s almost impossible to pin it down. But I want to address these questions because having these cards is a kind of spendy proposition, and it takes more time than most printing, but it can be so worth it because the cards say such good things about you when you are out of earshot.They tell a big story about your talent, your attention to detail, your fabulous aesthetic and hipness quotient. They get more attention and they get more jobs. They are audacious and they are convincing. They are worth it, in other words.

As beautiful Lara Rios said the other day…”Everything goes up and nothing ever goes down.” That is too true. Paper costs have been out of sight the last couple of years. And we use such extra-special papers that it’s even truer for us.

So, what does it cost to get your hands on some of these fabulosity-drenched business cards? Let’s say you already have a logo that you love. Let’s say it is a two color design, which can translate to two ink colors or two foil colors or one of each.

If you get 1000 cards made up with two color runs, printed front and back, on super thick 600 gram Lettra or on even thicker black or colored Museum Mount, it will usually come in around $1100 or $1200. Adding a third color run will add about $225 to $250 for extra dies and printing to that price. Edge painting is additional too.

Yes, I know. It starts around one dollar per card, plus. If you think you would like to save money by getting fewer cards, it is something you need to think hard about because, in printing, it’s always “cheaper by the dozen.” I mean, cutting the quantity in half does NOT result in half the price. This is because the prepress things are in that price no matter if you get one or ten thousand. In the end, getting MORE cards actually saves money in the long run.

Five hundred of the same sort of card will not be $600, but will be more like $800+, so the unit price, in this case, goes up to $1.60 per card. This will make you really think hard about giving your cards away, which defies the whole concept of getting your name out there. So we recommend doing more than less, if you possibly can.

Now, the question of how long it will take: I have done cards in one day, in five days, and I have taken a YEAR to get cards out the door. This usually depends on the customer’s ability to make a decision and we were not working on the card every minute of that time. I promise.

We usually like to say it will take between two and half to four weeks, depending on what is lined up on our press schedule and what processes have to be done to the card, how long it takes to get paper and dies lined up and so forth. If they will be edge painted, that adds one and a half to two weeks to the timeline. Sorry this is so nebulous, but it is the truth. We can really go fast if everything is in place but sometimes it is not so super fast.

If you need a new logo, that too is not easy to pin down. Everything is custom, so we would need to talk about your needs before venturing an estimate. But we do logos and branding and websites here, too. Just ask.

I hope this is helpful and that you will call soon. 707 964 2522 We would love to work with you on your next business cards and stationery, your invitations or announcements, your website or branding.

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Matthew Cotter, an amazing photographer from Southern California’s just got his black, super-thick, foil stamped letterpress business cards AND his complete stationery wardrobe of letterhead, envelopes and buck slips/thank you notes for his E-Ticket Photography business. We printed cards for Matthew and his business partner Patrick Hartson on black Museum Mount for a significant heft in the hand. We foiled his “EP” logo in black, glossy foil, and E-TICKET PHOTOGRAPHY, as well as the back contact information, went on in shimmery silver foil. The cards are the shape of a piece of chewing gum, long rectangles, which is a feature that sets his business cards apart from the crowd.

The black-and-white contrast of these cards against florescent white stationery is breathtaking. We used twenty-eight pound Cranes Crest letterhead paper, which is thicker and snappier than more usual twenty-four pound stock. Again, the logo is in black gloss and the type is in matte black ink. These textural contrasts have a subtle but undeniable impact. The impression that letterpress printing leaves, too, adds one more element to the overall experience.

The final fillip to this zesty package was Buck Slips (shown above), otherwise known as Script Cards. These are 4″ x 9″ note cards that can be used to paperclip notes to scripts (all directors, actors, producers, etc. MUST HAVE THESE) or other things, AND they fit right into the #10 Envelopes so you don’t need a dedicated envelope for your thank you notes. I recommend Script Cards whenever I make business cards for anyone. There is nothing like a hand written thank you note on a scrumptious piece of paper that will impress a client more. We printed their names (each got a clutch of these cards) at the bottom so they can “slash” through the printed name and pen their initials or signature.

The Chicness Factor is as clear as black-and-white. E-Ticket Photography looks great on paper!

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Dallas style vixen, Ana Pettus is launching her new line of perfumes, candles, bags and other chic pleasures very soon. To hit the ground running (in her Rodarte stilettos), Ana chose Studio Z Mendocino to design and letterpress print her intensely fabulous business cards and stationery. 
Because Ana’s colors are BLACK and WHITE, we wanted to use a dense, super-dark black paper, but it was not thick enough to suit our taste. We often use black Museum Mount for our two-sided business cards, but it has a slight charcoal cast to it and won’t take white foil to save our souls. In order to get all the elements Ana wanted, we ended up laminating two pieces of our intense-black-but-not-so-thick paper, with a piece of chipboard between them. This created a very thick and luxurious card but with a bit of brown chipboard showing along the sandwiched edge. To remedy this we edge painted the 2.5″ square cards in matte black. The snake-y AP logo, which Ana brought to us already done, was foiled in glossy black, and her name, all in lower case, super bold letters, was put on in opaque white foil. The backs feature a block of white typography.


The extraordinary results are causing a stir wherever the peripatetic Ana finds herself handing them out: Dallas, Paris, New York, Rio, or some island you never heard of. Turning heads is something the irrepressible Brazilian is quite used to. You can find her in the society pages dressed in Balmain or Dolce & Gabbana, or giving interior design advice and where-to-find-it tips on her website. Next: Ana’s Stationery Wardrobe. YUM!

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