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Posts Tagged ‘Business cards for wedding photographers’

_O8C1644Very happy to present one of our latest letterpressed business cards, which feature EDGE GILDING in silver foil. This is a new offering from Studio Z Mendocino. We have been edge PAINTING (in ink) for years and years now, but we can finally give you what you have been hankering for, for such a long time.

Steven Young has this amazing, riveting logo. That upside-down “A” just holds you for ransom.

P1050780One of the coolest things about this job was that Steven had me divide it in half: one part was done on 600 gsm WHITE Cranes Lettra; the other was done, in the same amazing electric blue foil on BLACK Museum Mount. All had silver edge gilding.

P1050784STAK Photography is Steven Young’s boutique studio in NYC with international, award-winning wedding photos. Visit his blog at http://www.getstak.com.

P1050782Even the back has his distinctive, edgy vibe. LOVE these!!!

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Michelle Jonne photos of cards

Marvelous photographer, Michelle Jonne designed her own business cards, then collaborated with me on the finished product. Black gloss foil on super-thick black Museum Mount over-sized cards are edged with a gorgeous salmon-y-coral paint. Fabulous in any language!

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Randy Borges Business Cards

Randy Borges Business Cards designed by Ross Tanner at Flosites

Miami photographer Randy Borges had his fabulous new branding package, including these business cards, designed by Ross Tanner at Flosites, and came to Studio Z Mendocino to have them letterpress printed. Rhea Rynearson printed them in black ink and then they were edge painted, also in black. There is simply nothing like the deep impression of letterpress printing on a super-thick card, combined with really fine design, of course, to make a splash whenever you hand someone your business card. The little flash of black along the edge adds that extra I-don’t-know-what that takes them completely over the top and stops people in their tracks. Randy was a joy to work with, as is Ross, always, and if you go to Randy’s new website, also produced by Flosites, you will see his beautiful photography, which, I think you will agree, deserves this kind of presentation.

 

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ProTalent Thick Black Business cards with three foils and green edge painting

ProTalent Thick Black Business cards with three foils and green edge painting

ProTalent Sports Group’s Sean Bertrand came to Studio Z Mendocino almost a year ago, inquiring about our deluxe, super-thick black business cards. Christopher and Sean work with big league baseball teams internationally, matchmaking players and teams, and they wanted a card that really stood out from the pack. Sean, having seen someone’s card we did knew down to his knees that we were the right printers to do their cards. There was, however, a small snafu.

Chris's business card backs

Chris’s business card backs

They had had a designer working on the cards but somehow something had fallen between the cracks and the design firm was no longer in business. They had a sort of half-done idea but needed it completed and made into a file I could use as a letterpress printer. No Problem! I redid the design using some of the original elements (the shields), changing up the typeface, and laying out the backs. All of this took some negotiating and time, but, by and by, we did arrive at THE design everyone agreed was IT.

Thinner black paper, edge painted

Thinner black paper, edge painted

Then, Sean did not want the super-super thick cards we are used to doing. He wanted cards that were about half as thick as our Museum Mount paper. So, a quest ensued, which also took a bit of doing but was very instructive for me and allowed me to find a thinner paper (also less expensive) that we like to work with. Eventually we did find a thickness and quality that everyone agreed was IT. To make the edge painting really do what it’s intended to do, paper needs to have some heft so the edges are not lost. This paper lets the edge painting shine without taking up major space in pocket or wallet (or chewing tobacco pouch).

Gloss foil, silver foil and grass-green foil

Gloss foil shield background, silver foil and grass-green foil

In the final analysis, these amazing business cards were worth the time and challenges that brought them into existence. Their impact cannot be measured nor can it be denied. They are certifiably Awesome, with three gleaming foils and green edges that evoke baseball fields and dreams, substantial paper with just the right heft, deep impression, and a moxie-filled attitude.

Sean's back

Sean’s back

Thanks, Sean, for coming to Studio Z and for being an awesome player agent. The whole process was made fun by working with you on this project that came out so very beautifully.

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Holographic foil shimmers as the light or angle change.

Holographic foil shimmers as the light or angle change.

Shelley Deneau, a photographer from Chesapeake, Virginia, found Studio Z Mendocino online, fell in love with a few things she found on this blog, and called me. She already had a logo, which she emailed to me and my brain immediately set to work on what would make it sing even more than it did in its original form, blue and brown inks. Shelley was incredibly eager to play, so when i suggested using a blue-green Holorgraphic foil for the sea gulls and the type of her name, she was intrigued enough to want to know more. I sent her some samples in the mail and she took a deep breath and said, “nnnnnYES!”

She also did not want the cards to be as thick as our usual 600 gram Lettra, so instead we opted for Lettra that’s half as thick, but still has the gorgeous fluff and texture. This was our outcome, and they are so amazing. It’s hard to capture in one shot the “dance” of light as the angle or intensity changes, bringing even more liveliness to the marvelous artwork.

Shelley Deneau Business Cards
Shelley Deneau Business Cards
The ligh dances against birds and logotype

The light dances against birds and Shelley’s logotype

Shelley was so easy to work with, and so fun, that it feels like I have a new-found friend back East. I am totally crazy about how these cards came out and so, I understand, is Shelley. Here is what she wrote to me when the parcel arrived: “OMG!!!!! I absolutely love them!  I love the seagulls changing color with the tilt!  You are incredible!  The best! Thank you!  ~Shelley”
Now THAT was a great email to wake up to. Thank YOU Shelley, for entrusting this key piece of your business to us. We love to make you happy! It makes US happy!!

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Some of the most respected and talented, not to mention insanely good looking and darling, photographers and teachers in the industry, Bob and Dawn Davis had Studio Z Mendocino make up their latest iteration of business cards. The brand and design was already established but we needed to do some modifications on the design to make it really work as a letterpress piece of art — to make it swing and to make it sing…The backs, especially, needed an update, which, between Dawn and me, came out much nore interestingly than what they’d had before. It took a good deal of negotiation and trial and error to get to this place. Sometimes the limitations of letterpress printing are hard to understand, but having worked in this medium for over 35 years, it seems I can spot trouble coming and head it off at the pass. Sometimes it takes massive amounts of creativity to make a design really work, and sometimes it’s a cinch. This already beautiful branding just needed some fine tuning and the WoW factor swung into the stratosphere.

We printed them on super-lux, super-thick 600 gram Cranes Lettra in two colors, a smoky blue and a warm gray, then die cut them outside the front inside rule. Deep impression and beautiful materials and infinite skill and care made everyone so happy about these amazing business cards. Especially the adorably cute and talented couple who gets to pass them out!

See more of their own comments on their blog.

 

 

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Super intensely talented photographer Gerald Carvalho did everything right. He hired Ross Tanner at Flosites to design his new brand. He hired Studio Z Mendocino to print them. A triple whammy of beauty-making folk. And now he says, “I love these cards so much that I hardly hand them over to any random people until I absolutely love them LOL :)”

The golden color of his iconic “G” logo on the front is echoed along the sides with identical golden (not metallic) edge painting. We used, of course, Cranes 600 gram Lettra for the thickest, richest “hand.” Deep impression and impeccable typography convey a sense of Gerald’s artistic skill and attention to detail. These photos alone bear out his talent.

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We’ve been getting questions about “reverse letterpress” lately and I wanted to show you this effect. Usually, images printed by letterpress are made by pressing a raised image (i.e.: type or a polymer plate) down into thick, fluffy paper. The surrounding background, then, is whatever color the paper is. With reverse letterpress, the background is inked and pressed onto the paper, and on the plate or die the type is a void, meaning the paper shows through as the type color on the printed piece, as you can see above. The example here is with the amazing wedding photographer Gavin Wade‘s fabulous oversize business card, the logo designed by Ross Tanner at Flosites: we mixed his new beigey-taupe color scheme as a Pantone color and reversed the plate so that we could ink it up and press it onto 600 gram Cranes Lettra. His chic logotype sticks up out of the background slightly because we have to use pressure to transfer the ink onto the fibrous paper.The effect is a tactile, luxurious take on an ancient technique that brings it all up to the moment.

It’s an interesting turn. The back of the card uses the opposite technique, the usual way letterpress is applied, with the letters pressed down into the paper…so there’s this sort of interactive little surprise when you turn the card over.

The advantage is, you can get your logo color custom mixed and printed on one side, which gives some extra verve to the presentation. It’s a little more expensive to accomplish. With cards this luxe, the impression you leave when you pass them out is incalculable.

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Susan Stripling is a wedding photographer whose astonishingly beautiful images, skill, inspired imagination and devotion to the craft have landed her in the midst of some of the most amazing nuptials ever. She just had Studio Z Mendocino do her new business cards and stationery. Susan has photographed weddings throughout the US, the Caribbean, South America, Finland, France, and the Bahamas. She’s been published in Inside Weddings, Martha Stewart Weddings, Grace Ormonde Wedding Style, Bride and Bloom, Modern Bride, The Knot, Professional Photographer Magazine, The New York Times Style section, Rangerfinder Magazine, Capture Magazine, Elegant Bride, in Trade Publications for Nikon USA, and Town and Country Weddings. Susan’s teaching career has developed as well; she has been seen at past Digital Wedding Forum conventions, gives private and group workshops throughout the USA, and has spoken at WPPI. Busy Susan, had Infinet Design devise her double-S monogram and we foil stamped it in gold onto her lux stationery wardrobe: business cards on very thickest Cranes Lettra 600 gram cover stock, and script cards in the same ultra-thick paper (think thank you notes, quick messages accompanying samples, etc., etc.) that fit into spectacular Cranes number ten envelopes with rather monumental square flaps. This is the blockbuster envelope we love to stuff:

Here is the script card:

Because it is foiled in a single color, with the monogram/logo on the front of the business card and only the website address on the back, overall costs were kept to a minimum, but the finished pieces carry all the gorgeousness and panache anyone could possibly desire.

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I’m hardly even going to say anything about these cards because Serena Severtson made such a complete and articulate blog post about branding as it relates to business cards this morning. I am just going to let that do all the talking: click HERE for her post.

These are photos Serena took of the beautiful letterpress business cards we made for her using her own design, and my suggestions and input about materials and other questions — a great collaboration. Pearl foil gleams up the dove, gray and Tiffany blue inks give the lowdown, and Tiffany blue edges finish them off with elan. They are smashing on super-thick 600 gram Cranes Lettra. Best of all, Serena LOVES them! Go see!

Wonderful to work with the very talented Serena to such a great result!

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