Posts Tagged ‘Advertising’

Baechtel Creek Rack Card FINAL

“To sit in the shade on a fine day and look upon verdure is the most perfect refreshemt.” Jane Austin

Jan Rodriguez, at the Baechtel Creek Inn and Spa in Willits, California, needed a new look, new ads, and new rack cards that really expressed the allure of her location, location, location, which is in the very Heart of Mendocino County, central to everything people want to see and visit, with the extra, added attraction of the beauty and serenity of her place. Her inn is so beautiful and luxurious, a surprise in the middle of a town that is not usually associated with indulgences like spas and gorgeous decorating. The resulting rack card we designed for her captures the mystery (and “verdure”) of northern California’s spectacular redwood forests. We used a photograph taken by noted Argentine photographer, Pablo Abuliak, who also shot the header photo on the beach for my blog. Baechtel Creek Inn and Spa offers a different take on “nature” and “nurture.”

Here’s the back of the rack:  Baechtel Creek Rack Card back

Next time you come to Mendocino County, you can make Jan’s Inn and Spa your headquarters for exploration into every corner of our incredible county. After your hike in the woods, you can get a massage and hot tub — what could possibly be better than that?

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