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Archive for the ‘Wine Labels’ Category

 

4 of Chance Creek Wines Studio Z Mendocino Labels

Lou Bock is the Winegrower behind the crisp, gorgeous offerings from his winery, Chance Creek. Grapes from his own vineyards in Redwood Valley, California are raised and tended by himself, and the wines he creates express not just a refined palate but a love for and dedication to the land he has farmed organically for many decades.

I feel very lucky to have encountered him at a party some ten years ago. It was very funny because we actually had dated in high school over thirty years before our re-introduction. Life. Very crazy.

Lou happened to be looking for a new graphic designer right then and guess what…of course, it was perfect timing and perfect serendipity and perfect Universe falling together as usual. Since then i have designed and printed up many, many labels for Chance Creek and my old friend.

Not many labels nowadays get the hands-on treatment we give these. They are printed offset and then we go back in with foil on the Heidelberg lettrpresses in my shop.

This label is his new Terroir 95470 SangioRosso, a red table wine he just added to the Terroir 95470 white we loved so much the last two years. The Redwood Valley zip code takes center stage on this…what better way to talk about terroir, the essence of the land the grapes are grown on?

The new SB label looks wonderful on the golden hue of Chance Creek’ sauvignon blanc. They offer THREE sauvignon blancs, each with its own undertones, overtones and degree of yumminess. The gleam of gold foil against a dramatic black background enhances impact from the shelf.

Last year’s Sangiovese showed up on all the right tables. Another winning offering from Chance Creek and Lou Bock.

Lastly, this is Lou’s Chance Creek Classic Sauvignon Blanc, his most popular offering. We love love love it with salmon and especially crab, but i could drink it with anything. It is perfect.

Wine label design is only one of the areas Studio Z Mendocino exercises creativity. Call us when you need any sort of design expertise — from a new logo or branding to a website, we are certainly happy to speak to you about what you are dreaming up.

Here are Lou Bock’s business cards, which i derived from the above label.

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Julie and Lewis, of Stella Cadente (shooting star) Olive Oil Company, decided they wanted to redesign their labels and came to me last year. We started with some already fabulous elements from the old labels, like the shot of olive leaves and olives and their arresting Stella Cadente logo, but the labels needed to “sing” from the shelves a bit more. You could hardly read “Stella Cadente” on the old labels from two feet away, nor was the information “Olive Oil” clearly evident on the front. The colors were also wonderful, so I had a lot to work with and a lot to reproportion and rethink. We are all happy with the outcome, which you see here.

With the many strictures for legal labeling, I worked with Julie to get the information required by the FDA AND information a potential customer wants to see, all in the right order, then organized the information in a more easily readable (from the grocery store aisle), and aesthetically pleasing format.

I think graphic design is really a form or organizational thinking. What are we aiming for? What is needed and wanted? To whom is the product marketed, what demographic? For what is that market looking ? THEN, what is pretty? All this has to fit together for a successful, salable, easy-to-understand product labeling. Food and wine labeling particularly provide challenges because of strict labeling requirements. On this label we also got the nutrition information label on the back and a blurb about the company and its fantastic products.

The labels, printed at Collotype, in Santa Rosa, were done on a medium with an oil-proof finish that carries a gorgeous sheen. I am in LOVE with this paper!

The six bottles work together in a pleasing interplay of color and design that does what I aimed for: they sing from the shelves.

I love to walk down the aisle at Harvest Market and see this new look harmonizing away into the aisle!

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Sangiovese_07_front_TTB

Most wineries these days want their labels on rolls, but once in a while something special comes along, a smallish run, something so beautiful and perfect, that it demands the extra juju of letterpress. We have been making Chance Creek Winery’s labels for many years and winegrower Lou Bock keeps coming back for new designs. It’s a little more trouble and a little more this and that, but the results are very distinguished. Above, this year’s Sangiovese pops off the shelf with this gorgeous two colors plus gold foil label.

Here is one of the stellar Sauvignon Blanc offerings, their most popular wine.

SauvBlanc_07_front_TTB

For a very special vintage of Lou’s Redwood Valley appelation Sauvignon Blanc, which he called “Terroir” — the character of the land the grapes grow on, I devised the following label. What could possibly define an area in this day more than a zip code? What’s in a ZIP? Try a sip!

95470-Front-for-TTB

We have other wine labels we have made for Chance Creek that I will show in another post. Must get to work!

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Hello, World

I am thinking about letterpress printing today, as usual. It is so much a part of me and my life that it’s a bit like breathing. I have been a printer since 1974 or or 1975, have had this business I so enjoy and love since 1984. It was rare to be a woman in this industry, particularly in that moment as letterpress had already been replaced almost entirely by offset printing. I was not strategic about it; I just wanted to do it, the way Amelia Erhart said, “I want to do it because I want to do it.” Women were not printers, letterpress printing was not revered. Thank goodness that part has changed.

Letterpress printing changed my life and continues to enrich it every day. I am very grateful I get to do this work, have this shop, make these relationships, create something new every couple of hours. It’s so much fun and so hard and so beautiful and people always kind of fall to their knees when they see it. A long time ago I discovered there is a lot of power in letterpress printing. It has the power to capture people’s curiosity. It has the power to make everybody want to come to the party. It has the power to create a desire to know you better when you give them your fluffy, deeply impressed business card. It is an art that is a craft that is a powerful force and hardly anybody knows about it. Even not knowing, when they encounter it, they know it is different, it has something about it that tells something interesting. What is that? I think it is the hand of the craftsperson showing in the work.

Gee, guys, I have a BLOG!

Big kiss,

Zida

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