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Archive for the ‘Save the Date’ Category

Bi-coastal couple Arri and Richard live in New York but are getting married a whole continent away, in Los Angeles. Their wedding color is black-on-black. Richard, who is a graphic designer, made up these amazing save-the-date invitations and Studio Z Mendocino executed the printing. We started the conversation, as most often happens, with my sending them a little package of our printed samples, which show different papers, foil and ink colors, treatments. They called back all excited because our super-thick, yummy black Museum Mount paper was exactly what Richard had in mind. At almost an eighth of an inch thick, it’s the fattest paper that will go through a Heidelberg Windmill — practically illegal!

They wanted a swank look with a modern edge. Richard wanted it to be blind embossed at first but I talked him out of that because plain, no-color debossing into the paper, even when hit very hard and deeply, often appears flat and unreadable. To make the beautiful typography really pop I suggested using a gloss black foil for the smaller type and either silver or pewter foil for the big swooshy names.

On the press, Rhea and I knew on sight that it had to be the pewter. I called Arri and Richard from beside the press and said, OK, executive decision time: we are putting pewter foil on these. There is NO question it’s the best choice.

When light hits the foil, there is a bounce and liveliness to the (you would think) understated color scheme that’s as unexpected as it is intriguing. Holding the incredibly substantial card in one’s hand is a sensory experience you have to have in person. They are totally amazing objects.

Is this DRAMATIC enough for you? OMG. So fabulous. And the bride and groom to be were v. happy indeed.

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C&P

We are throwing a Wayzgoose this year. It’s going to be in my shop in Fort Bragg on First Friday, November 6th, starting at 5 pm. Several people may ask the question, What’s a Wayzgoose? In the olden days of printing, it was a printers party; the print shop boss would take his crew out into the country for a big picnic or feast to celebrate, around the time of Saint Bartholemew’s Eve, marking the time of when they would have to start printing by candlelight.

Here is a quote from the OED: “Carriages were chartered, an enormous quantity of eatables and drinkables provided, and away we
went, a regular wayzgoose or bean-feast party.”

The Cruise of the Cachalot, by Frank T Bullen, 1897

And here is another quote about Wayzgooses:

“It is also customary for all the Journey-men to make every Year new Paper Windows…; Because that day they make them, the Master Printer gives them a Way-goose; that is, he makes them a good Feast, and not only entertains them at his own House, but besides, gives them Money to spend at the Ale-house or Tavern at Night. These Way-gooses, are always kept about Bartholomew-tide. And till the Master-Printer have given this Way-goose, the Journey-men do not use to Work by Candle Light.”

Oxford English Dictionary

A Wayzgoose has a long tradition in the history of printing. The first time we heard the word we had to look it up in the Oxford English Dictionary. Then, we proceeded to throw a whole series of Wayzgooses, with different themes each year.

These days, a Wayzgoose is more often a dinner where letterpress printers gather to talk about the art they love, and believe me, that is some talking. A keepsake is often printed to commemorate the occasion, sometimes printed up right at the affair, & there can be entertainment as well. Always ready for an excuse to throw a party, Studio Z Mendocino long ago adopted the idea, turning it into an appreciation of our customers & an opportunity to show off the beautiful craft we still get to practice.

When we saw the part about the “bean-feast,” we had to look that up in the OED too. It actually means a feast, but we decided that it meant beans, and that is what our tradition became. A bean-feast with actual beans, and we would spare no creativity in serving beans from every corner of the world.

Everyone was very, “Oh, ho ho, beans and champagne!” but then they would just eat the whole feast up and drink up all the champagne, even though it was quite cheap champagne (which is what we serve instead of giving out money to go to the Ale-house), and a regular Wayzgoose was had by all, in Fort Bragg. Somehow, with all the printing and designing and whatnot, we let our Wazygoose tradition go by the wayside, but for our Twenty-fifth Anniversary, how could we not revive it? We won’t be making paper windows, nor printing by candlelight at the Studio Z Mendocino Wayzgoose, but there might be a lagniappe to take home, if all goes well. We certainly look forward to seeing you here on November 6th, to showing you our recent work, to serving champagne and beans to you and to ushering in our next twenty-five years. We hope to greet you at our party.

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Vanessa and Michael

This couple loves Latin spice and opted for vibrant papaya colored paper for their save the date. They paired this intense paper with wine colored ink to go along with the first of their wedding events in wine country. A bunch of grapes aptly represent the Napa Wedding and the palm trees were selected as an emblem to go along the second half of the wedding, a celebration for the newlyweds, in sunny Texas. Vanessa wrote in a recent email, “Zida, the feedback has been very very positive! I have heard that they love them…they love the color and the letterpress….! Totally a home run!”

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