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Archive for the ‘Wayzgoose’ Category

711 North Main — Overdressed for the Par-tay

The Twenty-Fifth Anniversary Wayzgoose of Studio Z Mendocino took place on November 6th, but I am still in LOVE with what happened at it, so here is the lowdown, a little late, but oh well. In a nutshell: A zillion people came. It was fantastic.

I have been waiting for the photos to come back from my very busy brother in law, Hugh Smith, and they arrived yesterday. He took all the photos in this post. THANK YOU, Hugh!! You can see his amazing wild mushroom web site at HughSmith.com.

I got so many beautiful  thank you notes and  impressions of the Wayzgoose, so decided to tell this story in the words of a few of my guests:

Ed and Jen put up a zillion lights so we glowed like a Wayzgoose beacon in the nightl

From Judy Tarbell: What do you do in the presence of twenty-five years of creativity of a beautiful woman: tear up so it’s difficult to see the images; go upstairs to get a drink; dance to Zida’s powerfully lovely voice; return, champagne in hand, to the images, the poetry, the accomplishments of Zida’s life lived well and fully; rejoice that there is more to come.

The Shop, Festooned with Printing from 25 Years of Work, & Celebratory Guests Galore

From Erica Fielder, eco-artist, dear Libra sidekick and bringer of the tofu curry pate: Your Wayzgoose event was filled with light and laughter and very fun people. I saw folks there I had not seen in 10 years. Wonderful surprises like Beans and Champagne. What a pairing!Then Zida sang passionately with her eyes closed. We  danced, and a beautiful couple gazed into one another’s eyes. I felt so blessed to be there. Love, E

John & Daurine Braet brought me a silver family heirloom as a silver anniversary present. Displays of Letterpress & other printing along every wall and hanging from the rafters

From the Splendid Cammie King Conlon, who brought me her book Bonnie Blue Butler (whom she played in Gone With The Wind at the age of Five — a GREAT read!!!) Darling Zida: My mother would have had a heart attack knowing I was sending a thank-you note via email.  How rude!  But it might not get to you otherwise.Smashing party.  Wondrous Wayzgoose!  You are such a class act:  everything was original and personal and delightful.  The house looked spectacular.  Thank you so much for including  … Cammie

My Beautiful Ed and My Beautiful Creeolleee…

Carole King, my best friend in first grade, came all the way from Oakland. Imagine!

From Carole King, my best friend in First Grade: About the waysgooze: i knew it would be a great party before i entered: the rows and rows of lights lit up the yellow house like a little sun, even in the dark. i knew too that there would be good company, big hugs from you and ed, excellent food, the best “cheap champagne” around, maybe some torch songs, and a party mood. you always give memorable parties, but this one was even more special because all around were the  beautiful examples of your work and progression through the 25 years of the letterpress. the mission statement near the door (dennis read it and said, “zida has poetic ability”-and he hasn’t even read your poetry yet),the witty and touching cards,  the wine labels, invitations to events great and small, proclamations of all kinds, business cards like little works of art. it adds up to an exceptional career built with passion and talent by my exceptional friend. love, creolee.


Steve Paul accidentally brought his trumpet. That’s me hitting a note next to my great friend Jon Solow, who is also a dreamy sax player. Who ever heard of torch singing at a Wazygoose???


Pam Amante with Michael Brown. Pam sent me the most beautiful bouquet in the history of the world. She is my “other” sis! The bouquet came in the door at the stroke of 5, then Pam and husban Dan came as my very first guests. I had been worrying about having a party and nobody coming but that was not a problem at this one!

What a fun and fantastic party!  I never thought beans and champagne could be so fabulous! Pam
Beachcomber Motel On The Beach!

Pianista Lisa Stedman & Printer Extraordinaire, Rhea Rhynearson

Rhea printed up lagniappes for our guests: “Business Cards” that said things like: “My card, Sir! I’m a pretty good bullshitter myself but it’s a rare treat to encounter one of your caliber.” and “Is GROOVY still in?” and “It’s all good.” and”Watch your Ps and Qs.” If you want one, call us or come in…we still have lots. Collect the set!

Son-in-law Noah, David Marks, artist Julie Higgins, and my little Zoe

Riantee and Maggie O’Rourke

My Beautiful Zoe (right) had a ton of her invitations and designs up on display too. She is not only a genius, as you can see.

Carla Frazier and Richard Anderson. Richard brought his spectacular Fejoada

Yeah! Ayn Ruyman Being Ayn Ruyman

David in backgroud, Moonlight, Jim Tarbell yukking it up at the Party

Vicki & Amy

Favorite artist and great friend, Bob Ross, who had so much to do with encouraging me to open my own shop, in 1984, and fabulous artist and pure jazz bass player, Nina Mera

Ken Wun brought me the most exquisite and huge present: a photograph by HIM. I put it right up in my office where I get to look at it all the time. It is stunning.

My darling Kris Reiber and granddaughter Sara Rose. Kris made mole beans to die for.

Lots of biz cards on display, including my own!

Did we say YUM??? Beans make you say that!


Linda Friedman took over downstairs and made it into a vision of loveliness and a little paper boutique while schmoozing it up with the paper-loving shoppers

Zoe & Auntie Sandi (wherever Sandi is, that’s a Party)

It’s a Family Affair…Joe and Sandi at the “Bar”


Jazzmen Steve Paul and Jon Solow…also yum!

Belting Printer with Point Arena Jon on keyboards

Rox, my sister-out-law, and Karen, came all the way from the Bay Area too xoxoxo!!

Christmas-ready front steps by Ed Murrell & Jen Heebink

Enraptured Me, with my friend, Taylor Slevin

I am so happy and grateful to everyone who participated in the preparations. Joe and Rhea and Linda Friedman, first, for the mighty efforts at getting the shop ready for over 200 guests. THAT was a feat! And Ed and Jen Heebink, who together transformed the outside of the shop into what you see above…a big, glowing beacon to party-goers who wandered up from town. To Zoe and Maia and Kris and Erica and Judy and Richard Anderson and Ed (again) and Joe (not to mention my Tuscan beans with sage nor my buttered black bean dal) for their contributions to the Bean-Feast and Dessert Table — Yum. People are still raving about the bountiful international array of beans and champagne. You would think it was Dinner at Chez Panisse, the way they talked. To Linda F. (again), for visualizing the downstairs as a shopping spree gallery and Joe (again) for putting up the “Christo Wall of Butcher Paper” and making it so welcoming and pretty.

OK, when I looked up and people had spontaneously combusted into dancing…that was IT! Jim & Judy, “That’s my Sistah” Sandi, and Creeolee’s husband, Dennis, tripping the light fantastic to me singing “Since I Fell for You” or something…


Bartender, with Paper Cutter

Brother Joe did the honors with the Cheap Champagne

And many thanks to our beautiful Christina, who just came in and made herself useful in every way without anybody telling her what needed to happen.

Also, tremendously, to Jon Solow and Steve Paul, who came with piano and cornet and changed the atmosphere to a little bit of a jazz-club-cum-printshop with their extemporaneous, cool playing, and accompanying me on a few tunes too. And of course, a party cannot be a par-tay without guests, so I thank everyone who came to celebrate at the shop, ate beans and drank champagne, appreciated the distillation of twenty-five years of work displayed along all the walls and hanging on lines across the width of the shop above our heads (Zoe’s idea). It was a beautiful collaboration and a beautiful community love-fest. I couldn’t ask for a better fete for my Silver Anniversary of being in business.

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WAYZGOOSE! invite_Page_1

YOU’RE INVITED!

Dateline: Studio Z Mendocino, 711 North Main Street, Fort Bragg, California, Mendocino Coast, Edge of the Continent Overlooking the Vast, Rocking Pacific, Storm Coming, 24 Foot Waves Expected —

It’s a crazy madhouse in the shop. The champagne and bean-feast is tomorrow and we are in the middle of a maelstrom of activity, and have been all week. Getting ready for two or three hundred party-ready people takes some preparation. The questions of what we want them to see when they walk up the street and in our door requires  discrimination and decisions. After all, twenty-five years of work is a lot of little pieces of paper, a lot of … just everything. Sorting through this history is an opportunity for introspection that you would not believe; I deeply feel  the import of this moment in my life.

A while ago I had an exhibit of work called “Generation X (Excuse Me, That’s No X) — Ten Years of Letterpress Printing In the Wrong Century.” Now it’s been a quarter of a century already, and I find myself poised at a Moment, a really superb moment. Looking back. Looking forward. I am feeling very happy today. I wish you could come to the party tomorrow and maybe you can.

Here is what a Wayzgoose is, in case you missed other posts. It is right off the invitation insert:

A wayzgoose has a long tradition in the history of printing. The first time we heard the word we had to look it up in the OED*. These days, a Wayzgoose is more often a dinner where letterpress printers gather to talk about the art they love, and believe me, that is some talking. A keepsake is often printed to commemorate the occasion, sometimes
printed up right at the affair, & there can be entertainment as well. Always ready for an excuse to throw a party, Studio Z Mendocino long ago adopted the idea, turning it into an appreciation of our customers & an opportunity to show off the beautiful craft we still get to practice.
“It is also customary for all the
Journey-men to make every
Year new Paper Windows…;
Because that day they make
them, the Master Printer gives
them a Way-goose; that is,
he makes them a good Feast,
and not only entertains them
at his own House, but besides,
gives them Money to spend
at the Ale-house or Tavern
at Night. These Way-gooses,
are always kept about
Bartholomew-tide. And till the
Master-Printer have given this
Way-goose, the Journey-men
do not use to Work by Candle
Light.”
*Oxford English Dictionary
“Carriages were chartered,
an enormous quantity of
eatables and drinkables
provided, and away we
went, a regular wayzgoose
or bean-feast party.”
The Cruise of the Cachalot, by
Frank T Bullen, 1897

When we saw the part about the “bean-feast,” we had to look that up in the OED too. It actually means a feast, but we decided that it meant beans, and that is what our tradition became. A bean-feast with actual beans, and we would spare no creativity in serving beans from every corner of the world. Everyone was very, “Oh, ho ho, beans and champagne!” but then they would just eat the whole feast up and drink up all the champagne, even though it was quite cheap champagne (which is what we serve instead of giving out money to go to the Ale-house), and a regular Wayzgoose was had by all, in Fort Bragg. Somehow, with all the printing and designing and whatnot, we let our Wazygoose tradition go by the wayside, but for our Twenty-fifth Anniversary, how could we not revive it? We won’t be making paper windows, nor printing by candlelight at the Studio Z Mendocino Wayzgoose, but there might be a lagniappe to take home, if all goes well. We certainly look forward to seeing you here, to showing you our recent work, to serving champagne and beans to you and to ushering in our next twenty-five years. We hope to greet you at our party.

WAYZGOOSE! invite_Page_3

One other thing we added to the fete is Dessert and Shopping downstairs. It’s going to be so much fun I can’t stand it.

If you would like to read more about our work and history you can see the interview Arjen Noordman just posted to his online magazine, Cranbrook Design http://cranbrookdesign.com/index.php/topics/more/letterpress_by_zida_borzich/

Wishing you every good thing in the world as I dash off to glue some more business cards on a board and bake another batch of chocolate chip cookies. Quarter of a Century… how did this happen???? !!!

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Lead-Type-Suzannah

This is what lead type looks like when it is set, left to right, upside down, one letter at a time.

This morning Arjen Noordman, a fantastic designer from Brooklyn, posted an interview with me that, if you are interested in design or letterpress printing or a bit of historical perspective, may be of interest to you.

It’s such perfect timing because November First is the official anniversary of opening my shop twenty-five years ago. I am feeling so nostalgic! Don’t forget to come to our Wayzgoose on Friday, November 6th, from 5 to 8, at the Studio Z Mendocino print shop, 711 North Main, Fort Bragg.

Here is the link to Cranbrook Design’s site and the entire interview:

http://cranbrookdesign.com/index.php/topics/more/letterpress_by_zida_borzich/

Here is the invitation to the Wayzgoose, too, for good measure.

Arjen photos 163

The Wayzgoose Invitation, letterpress printed in three colors, mounted on red paper.

We are all madly cleaning and planning and cooking for the party on next Friday. I am contemplating this quarter century of doing work I love very much. It’s a time for going inward, for remembering and appreciating, and for looking forward too, planning and dreaming… Such a richness.

Hope you enjoy the interview!

Z

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WAYZGOOSE! 2009_Page_1

WAYZGOOSE! 2009_Page_3WAYZGOOSE! 2009_Page_4WAYZGOOSE! 2009_Page_5

We just stuffed all the envelopes and put the stamps on and it was like a bubbling cauldron of activity in the shop today. The invitations are going to land in a bunch of people’s mailboxes in the next day or two. Are you all excited???

They are so HAPPPPPPYYY! They are so GAaaaY!!! They are ICONOCLASTIC and not PLASTIC. They are SUPER FUNNNN, just like my Wayzgoose is going to be. O gee…I am really getting excited about this. It’s going to be a mob scene at the print shop. It’s going to be a big ho ho ho 25-year celebration party of being in business and doing letterpress printing and beautiful designs and ad campaigns and ephemera and the craziest things, and having the most interesting clients and the greatest time in the world for all these years. Well, we hope you will come on Friday, November sixth, and have champagne and beans and see our work, and celebrate with us. If you can’t come in person, you can see some of our work here on the blog  and on our web site (that is ALMOST finished being redesigned so please excuse our construction zone over there).

Let us know if there is anything your heart has been hankering for, like a fancy new business card or Christmas cards specially designed just for you. Or perhaps someone in your family is getting married next year and needs a gorgeous wedding invitation. We can do all that and lots more.

If you want one of our letterpress printed invitations to the Wayzgoose and don’t get one in the next week, please write us a comment here, or send an email, that includes your name and address, and we will be sure to send yours out right away.

Oh…still don’t know what a Wayzgoose is? See my blog post from October 3  that gives a little historical perspective.

I hope you can come to our party!!!

Z

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C&P

We are throwing a Wayzgoose this year. It’s going to be in my shop in Fort Bragg on First Friday, November 6th, starting at 5 pm. Several people may ask the question, What’s a Wayzgoose? In the olden days of printing, it was a printers party; the print shop boss would take his crew out into the country for a big picnic or feast to celebrate, around the time of Saint Bartholemew’s Eve, marking the time of when they would have to start printing by candlelight.

Here is a quote from the OED: “Carriages were chartered, an enormous quantity of eatables and drinkables provided, and away we
went, a regular wayzgoose or bean-feast party.”

The Cruise of the Cachalot, by Frank T Bullen, 1897

And here is another quote about Wayzgooses:

“It is also customary for all the Journey-men to make every Year new Paper Windows…; Because that day they make them, the Master Printer gives them a Way-goose; that is, he makes them a good Feast, and not only entertains them at his own House, but besides, gives them Money to spend at the Ale-house or Tavern at Night. These Way-gooses, are always kept about Bartholomew-tide. And till the Master-Printer have given this Way-goose, the Journey-men do not use to Work by Candle Light.”

Oxford English Dictionary

A Wayzgoose has a long tradition in the history of printing. The first time we heard the word we had to look it up in the Oxford English Dictionary. Then, we proceeded to throw a whole series of Wayzgooses, with different themes each year.

These days, a Wayzgoose is more often a dinner where letterpress printers gather to talk about the art they love, and believe me, that is some talking. A keepsake is often printed to commemorate the occasion, sometimes printed up right at the affair, & there can be entertainment as well. Always ready for an excuse to throw a party, Studio Z Mendocino long ago adopted the idea, turning it into an appreciation of our customers & an opportunity to show off the beautiful craft we still get to practice.

When we saw the part about the “bean-feast,” we had to look that up in the OED too. It actually means a feast, but we decided that it meant beans, and that is what our tradition became. A bean-feast with actual beans, and we would spare no creativity in serving beans from every corner of the world.

Everyone was very, “Oh, ho ho, beans and champagne!” but then they would just eat the whole feast up and drink up all the champagne, even though it was quite cheap champagne (which is what we serve instead of giving out money to go to the Ale-house), and a regular Wayzgoose was had by all, in Fort Bragg. Somehow, with all the printing and designing and whatnot, we let our Wazygoose tradition go by the wayside, but for our Twenty-fifth Anniversary, how could we not revive it? We won’t be making paper windows, nor printing by candlelight at the Studio Z Mendocino Wayzgoose, but there might be a lagniappe to take home, if all goes well. We certainly look forward to seeing you here on November 6th, to showing you our recent work, to serving champagne and beans to you and to ushering in our next twenty-five years. We hope to greet you at our party.

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