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Archive for the ‘Letterpress Business Cards for Landscape Architect’ Category

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We just finished designing and printing letterpress business cards for a wonderfully talented new arrival to the Mendocino Coast. Karen McGrath brings many years of knowledge and experience in planning outdoor spaces in Redding, California, where her client base included residential and commercial property owners, contractors, architects, interior designers, and fans of every stripe. Her intelligent use of space and luxurious landscaping instincts will be put to good use in our cool, moist climate. She’s excited to work with our coastal cornucopia of cool weather loving plants.

And she loves her new Studio Z Mendocino letterpress cards like crazy:

MGC side view

We printed them on 600 gsm Lettra in a very deep, forest-y green ink, then foiled the word GARDEN in some kind of indescribable pale green metallic foil. You can see the gleam in the rather moody photo above.

The backs are printed in ink except one little botanical dingbat is done in foil:

back bc

The frosting on this delicious cake was a green edge, which perfectly matches the foil.

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MGC front photo

Deep, deep impression, super-thick paper, chic-but-slightly-whimsical typography, a bit of bling, a certain spirit in it: the cards describe Karen’s outgoing personality and gorgeous work. We aim for this effect, this matching what we do to graphically signal what you do with subtlety and verve, and are always gratified when we nail it for our clients. We feel lucky that Karen has chosen to move to the coast, too.

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Kingsbury Garden Designs Digital Business Card with AkuaFoil

Dorrit Kingsbury (adore her name) of Kingsbury Garden Designs emailed me one night a few months ago with the most arresting message: she had been studying my blog and website. She said she knew every single thing on them. And she just knew I was the one who was supposed to design her new logo and make letterpress business cards. It was another one of those things: I could tell, just from talking to her that first day, that we were destined to do something really wonderful together.

The process was one of discovery at first. Thinking about what she loved, what she did not, what she wanted her logo to express. Ideas she had about her name, avoiding a stuffy effect because of that rather formal name, Kingsbury Garden Designs, things like that. We talked a lot and then of course, after a while, it was time.

I went into my trusty creative trance and something started “coming through.” I don’t really understand or know about how this thing happens, but suddenly, there was this mark, which I dubbed “The Leafy K.” It was green, it was leafy, and I was trying not to get too attached to how much I loved it because it was NOTHING like what we had talked about and I was not sure Dorrit would feel equally crazy about it. Here it is:

Kingsbury Garden Designs Letterpress Card

But guess what: she was. There was a good deal of fiddling around with colors, shape and size of the cards, typeface (the marvelous and lively Koch Antiqua, in the end) and then Dorrit had this iconoclastic idea to make The Leafy K pink. But of course! I did it, and it was perfect. We decided on a leafy green for the edge painting on the letterpress ones. That is what you see above: Pink Leafy K with gold foil outlining and gold foil lettering.

The digital version has a pink foil effect on The Leafy K, with a sort of blackberry-deep-purple lettering and of course no edge painting, and it’s on glossy paper. The two, shown side by side below, are the same, but very, very different.

Kingsbury Letterpress and Digital Cards, side by side

Each has its uses and Dorrit says, “WeeHoo! My beautiful letterpress cards … are lovely, elegant, delicate and regal!!! …

“The letterpress ones are more subtle than the digital cards.— Here’s a surprise… I love the gold!!  It is what makes the design delicate and regal at the same time. It really Works!

“And… It’s interesting that, now, I really love the foil in the digital cards (call me crazy) and miss the richness of it in the letterpress leafy K.  WHO KNEW?” Yes, Dorrit is really happy with them — both of them — and says people comment on her logo and cards all the time. (Are we very surprised?)

So, we will have to work on getting everything into one card when we reprint them after she runs out… much of this work is hunt-and-peck, guessing and hoping, because you can’t always tell exactly how a certain technique will work on the paper, or whatever, and sometimes you have to treat it as a very exciting experiment.It will be beautiful to try the pink foil on The Leafy K next time we do the letterpress ones, and see if it’s possible to love it even more than we do now.

It was such a treat to work with Dorrit on this brand design and business cards. We got to know each other through this process, as happens so often. I feel I have a very talented, wonderful new friend.

She has new lawn signs and a new sign for her truck, too. If you go to her website you will see how her work is so lush and textured, and how it relates to this leafy K two-dimensional symbol of it: http://kingsburygardendesigns.com.

Kingsbury Leafy K Business Cards

Her website describes her work as: “Modernist Design with classical sculptural influences for garden and outdoor living spaces. Serving Atherton, Palo Alto and the Peninsula.” It is really Dorrit’s incredibly gorgeous personal vision, her own art form, and it is a wonder. This job was a true collaboration and a true pleasure…with a truly amazing result.

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Design: Zida Borcich; Letterpress Printing and Foil Stamping: Rhea Rynearson.

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