Archive for the ‘Letterpress Business cards for children’s photographers’ Category

The two most-asked questions I get from email inquiries are what you see in the title of this post. The answers depend on so many things that it’s almost impossible to pin it down. But I want to address these questions because having these cards is a kind of spendy proposition, and it takes more time than most printing, but it can be so worth it because the cards say such good things about you when you are out of earshot.They tell a big story about your talent, your attention to detail, your fabulous aesthetic and hipness quotient. They get more attention and they get more jobs. They are audacious and they are convincing. They are worth it, in other words.

As beautiful Lara Rios said the other day…”Everything goes up and nothing ever goes down.” That is too true. Paper costs have been out of sight the last couple of years. And we use such extra-special papers that it’s even truer for us.

So, what does it cost to get your hands on some of these fabulosity-drenched business cards? Let’s say you already have a logo that you love. Let’s say it is a two color design, which can translate to two ink colors or two foil colors or one of each.

If you get 1000 cards made up with two color runs, printed front and back, on super thick 600 gram Lettra or on even thicker black or colored Museum Mount, it will usually come in around $1100 or $1200. Adding a third color run will add about $225 to $250 for extra dies and printing to that price. Edge painting is additional too.

Yes, I know. It starts around one dollar per card, plus. If you think you would like to save money by getting fewer cards, it is something you need to think hard about because, in printing, it’s always “cheaper by the dozen.” I mean, cutting the quantity in half does NOT result in half the price. This is because the prepress things are in that price no matter if you get one or ten thousand. In the end, getting MORE cards actually saves money in the long run.

Five hundred of the same sort of card will not be $600, but will be more like $800+, so the unit price, in this case, goes up to $1.60 per card. This will make you really think hard about giving your cards away, which defies the whole concept of getting your name out there. So we recommend doing more than less, if you possibly can.

Now, the question of how long it will take: I have done cards in one day, in five days, and I have taken a YEAR to get cards out the door. This usually depends on the customer’s ability to make a decision and we were not working on the card every minute of that time. I promise.

We usually like to say it will take between two and half to four weeks, depending on what is lined up on our press schedule and what processes have to be done to the card, how long it takes to get paper and dies lined up and so forth. If they will be edge painted, that adds one and a half to two weeks to the timeline. Sorry this is so nebulous, but it is the truth. We can really go fast if everything is in place but sometimes it is not so super fast.

If you need a new logo, that too is not easy to pin down. Everything is custom, so we would need to talk about your needs before venturing an estimate. But we do logos and branding and websites here, too. Just ask.

I hope this is helpful and that you will call soon. 707 964 2522 We would love to work with you on your next business cards and stationery, your invitations or announcements, your website or branding.

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EmmaRose Photography, in Nova Scotia, Canada, just got her new letterpress business cards done up by Studio Z Mendocino and is very, very happy about them. I am not even going to say anything in this post, actually, except that I totally LOVED getting to work with Emma Rose. She is a creative geyser and completely fun and adorable and energetic and a great photographer and mom. Sheesh. Here are her own words and her own incredible photographs (taken hours before the big show we got them to her in the nick of time for) of her own spellbinding business cards, designed by her own amazing self:

Hi Zida! I hope you got my voicemail yesterday thanking you from the bottom of my heart for these beautiful little pieces of artwork… I just couldn’t wait to photograph them and share the photos, my blog is up just now! Will send photos asap, hope to work with you again!!! xo Emma.

Hi Folks! Yes, I’ve been in blogging hiatus, but I’m back! I have been biting my nails in anticipation of this blog… thinking of how I will make these photos, when I would be able to blog about this event… my new business cards have arrived! Just in time for this year’s biggest wedding trade show in Halifax, Brides 2011, at the World Trade & Convention Centre. I think this is my 7th year at the show and I’ve got a completely new booth this year, one I’ve been planning all year…

OK, back to the business cards… I have to admit first of all that I’ve become a tiny bit obsessed with the work of Zida Borcich… she’s the owner one of the blogs I watch and more importantly a letterpress and design studio, Studio Z, in Mendocino California. “You watch a letterpress blog?” you say to yourself? It might sound a bit crazy, but I’m drawn to all kinds of art, and Zida’s work is so much more than printing, it’s ART. After I came across her website and blog I just HAD to have her do some cards for me. It’s been a journey, with my thrifty, controlling and perfectionist sides battling with the sides of me that want extravagant top-of-the-line things, and the sides of me that want to encourage other artists and allow them to do their work in the best, freest way possible. There was inner conflict, let me tell you! In the end I did the basic design and Zida lovingly tweaked it for me, gave me her opinion (thank goodness), and was one of those people I wished lived down the street so I could run in and hug her for this amazing art-on-paper that is the end result! Who knew you could do such lovely things with a sheet of paper. I can’t believe it’s just paper!

I hope you can see in the photos the texture of the paper, though, and how the two gray inks are pressed into it and how the pink O is pressed even deeper and coated in a foil so that it shimmers in the light like a jewel… *sigh* My heart was beating as I opened the box yesterday… just look at the pink painted edges, the thickness of the paper! Stunning work Zida, thank you so much for your patience with my questions, indecision and do-it-yourself attitude, haha! These are real show-stoppers!

xo Emma.

Wait: I said I wasn’t going to say anything but really, I must. Which is: we printed them on our favorite Cranes Lettra 600 gsm, super-luxurious, super-thick paper, on both sides, in two gray inks and this hot pink metallic foil. Then edge painted them in the same hot pink. They are so very very extra-ordinary! As you can obviously see.

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Newborn, Baby, Child, Maternity, Family photographer Angela Weedon, of Dallas, Texas, received her letterpress business cards from Studio Z Mendocino right before the holidays. She just sent me these beautiful shots of them, which, she says “are a hit!” We love the watery blue edge painting and the darling logo she brought to the project.

They are appealingly fresh, deeply impressed onto Cranes 600 gram white Lettra paper, which is made for letterpress especially, in the same soft aqua blue and medium gray inks.

The edge painting sends them right into the stratosphere for style, beauty and a surprise WoW factor.

This is the way to start the New Year: Branding that follows through visually as well as with the tactile flourish only letterpress printing imparts. Subtly three-dimensional, her new cards perfectly exemplify the artistry, quality and sensitivity with which Angela approaches her work and sweet little clients, and their families. You can see some of her beautiful work at weedonphoto.com

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Kristina Belkina just got her new letterpress business cards and sent me these wonderful photos. They are printed in black ink on Cranes 600 gram Lettra, with a whisp of pale pink pearl foil for the word “photographer.” She told me she can’t stop looking at them!

I’m so happy about them too. That one little spark of pale color changed the whole mood. They are beautiful reminders of the talented Ms. Belkina.

A wonderful pleasure to work with Kristina on these amazing cards!

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We like to say that Letterpress printing brings the third dimension to a two dimensional medium. The addition of depth, texture, that subtle shadow around every letter and image, gives Letterpress work its signature appeal and gorgeousness. Chung Li is a Bay Area photographer whose tag line, “Urban Sophistication,” says it all about his beautiful work. Chung came to me because he specifically wanted that texture and the super thick paper that you can only get with Letterpress because the only type of press it will run through is a platen press like our Heidelbergs. He came to me with most of his logo in place already but had me fine tune it.

Working with Chung was a pleasure: every detail considered and reconsidered: our two skill sets working together toward what you see here. His new studio is just finished and his website looks totally amazing. This is the power of branding combined with the skill of a master artist/businessman. A place for everything and everything in its place. Above you see the back of the card, which is as sleek and exciting as the front.

All photos by Chung Li.

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We all know photographers are big Wanting Things. They want new lenses and backs, new programs and apps, they want chic cases and they want the latest and most extravagant everything. They all want STUFF all the time, I guess because there is SO MUCH STUFF TO WANT. It gets confusing, not to mention expensive, when you draw a photographer’s name for gift giving at this time of year. So, to make your coming few shopping weeks less hectic, may I humbly suggest you just call me up and order a beautifully letterpress-printed gift certificate, in a denomination you find most appropriate, for letterpress printed business cards. You know they’ve been ogling other photographers’ cards, just wanting away, like Kip Beelman’s fuchsia edged, super-thick square cards, designed by Ross Tanner and printed at Studio Z:

or Dana Goodson’s vibrant blue edged letterpress business cards AND stationery suite:

or dramatically fabulous Clark Bailey’s black and gold super thick museum mount cards with black gloss foil:

or Hiram Trillo’s big-sky-shiny-blue-foiled cards and stationery wardrobe:

You know she wants them. You know he has been yearning… Or maybe the photographer on your list has been hankering after a completely new brand. Like the ones I did for Alana Couch and Jonathan Chan and Maria Bernal — the sexy black ones with hot pink edge painting —  or Laura Gordon. You can apply a gift certificate to branding and/or printing, business cards and/or stationery, invitations and/or whatever. You can choose to make it for the whole job or just something they can apply toward the printing of their dreams.

From the most austere to over-the-top wild, a letterpress business card from Studio Z Mendocino, or a new logo design, can make a difference in the clients one attracts and the jobs one lands. Ask our clients this,  about what having jaw-dropping cards like the ones shown here has done for their businesses.

Here, for instance, are Florida photographer Audrey Snow’s pearl foil and chocolate ink ones:

And of course the gift certificate idea is not limited to photographers. Jennifer Chapman’s new brand and cards are an example of one of many “other” categories.

Lawyers and interior designers and Realtors want fabulous design and letterpress, letterpress, letterpress:

Well, you get the idea. A gift certificate in any amount from Studio Z Mendocino will put a smile on the face of just about anybody who’s in business on your list, and will help them get closer to their vision of passing out business cards that stop people in their tracks.

Call 707.964.2522 to order your specially printed gift certificate for a loved one…or for yourself! We ALL want stuff this time of year, don’t we? Tell somebody! Call Santa!

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I feel like a rock star today because I just got word that another of our letterpress business card creations got included on the august files of CardObserver.com. Kenny Kim‘s gorgeously thick, edge painted, super-thick, indisputably smashing letterpress cards were posted this week.

You can read the whole post on this site if you missed it before by clicking here.

Thank you, CardObserver!!!

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I used the term Less-Is-More to describe the design of Laura Gordon’s scrumptious new letterpress business cards. By that reference, of course, I mean they are impactfully minimalist, pared down to the essentials, yet packing so much substance onto a two-and-a-half-inch surface that it just bowls you over. Less is more, indeed. Then, I thought it would be interesting to track down the etymology of that phrase and came to this:


The notion that simplicity and clarity lead to good design.


This is a 19th century proverbial phrase. It is first found in print in Andrea del Sarto, 1855, a poem by Robert Browning:

Who strive – you don’t know how the others strive
To paint a little thing like that you smeared
Carelessly passing with your robes afloat,-
Yet do much less, so much less, Someone says,
(I know his name, no matter) – so much less!
Well, less is more, Lucrezia.

The phrase is often associated with the architect and furniture designer Ludwig Mies Van Der Rohe (1886-1969), one of the founders of modern architecture and a proponent of simplicity of style.

When applied to letterpress, the mandate of “simplicity and clarity” goes without saying. The letterpress aesthetic expresses this as a matter of course; the technique itself demands it. Sometimes, though, I am so thoroughly struck that it shakes me up, as in the case of Laura’s amazing letterpress business cards.

Nothing could be simpler than a name foiled onto a square, thick surface in gold metallic: To the point, no?

The contact information beautifully typeset on the back: Clarity. Simplicity. Beauty, too.

But it is more than that. It is the totality of the form of it, the luxurious feel of the super-thick 600 gsm Cranes Lettra paper (environmentally friendly 100% rag paper made from recycled scraps from clothing manufacturers), the way the gold foil and black ink interplay on the page, the typography and the type form itself, impressed into the sheet in moderation, not smashed in with all the might of the Heidelberg press that did it. Nothing overdone, nothing excessive. Yet everything is in proportion, everything tells more than the sum of parts. Even with the distinguished, conservative design, there is this little edginess implied that also reflects Laura’s work, some of which you can see in these gorgeously shot photos, and more of which you can see on her Facebook page. Go see!!

What i am trying to say is that THIS is the essence of what you want in a business card. It says more than it says. It means more than it means. It looks like the simplest thing in the world, and then you realize that it makes you FEEL something. There is something thrilling about it, strong. It’s white space. It’s the Golden Mean. It’s timeless fashion, not fickle trend; eternal proportion, not fad; edginess that comes across classy rather than trying-too-hard. Air is where the soul lives, in jazz and blues and all music, and in graphic design as well. All that white space is the air and these are soulful, simply.

Edginess (pun intended).

Here are architect Dieter Rams’ ten principles to “good design”

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible

At Studio Z Mendocino, when we do business cards or invitations or web sites or stationery for a client, I think of the process as a conversation. It is a back and forth that determines how things will turn out and it is a big relationship that develops as we go along. Thank you, Laura, for having this beautiful conversation with me that led to such a stunning result. I love your work and I loved working with you. Next up: Laura’s thank you notes!

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Kip Beelman is a photographer and a sweetheart. There is no question about it. The guy is pure creativity and unmitigated, self-taught skill, endowed with an eye for the astonishing and a talent that also has in it an aspect of all-heart-ness. It’s something you can feel the minute you read his “about” page on his blog, and when you hear his voice on the phone asking about getting some letterpress printing done. Oh, you have not had that experience yet. Well, I did, and, after the initial getting-to-know-you conversation revealed he’d had my Moldovan genius friend, Ross Tanner, design his logo and do his website and blog, the prospect of working with him became even more enticing. I love that Ross and knew collaborating with these two was going to result in a very special project, a funky triangle of artistic partnership. My special psychic powers were not off, either. It was a blast to work with the spectacular Ross-candy logo and Kip’s good nature and laser-perfect feel for what he wanted. He surprised me by requesting that I use a raspberry pink ink. “You’re a guy. The K with a crown on it looks like a masculine, kingly thing. But you want it pink.” Yes, he wanted it to appeal to brides and their moms, his main demographic of clientèle, ergo: pink. I suggested a further refinement: metallic, deep raspberry pink FOIL. OK. ok ok ok! Then I ventured a little further out: How about edge painting? Yes, OK. It was no holds barred on the square business cards. Look what happened:

We did his business cards on Cranes Lettra 600 gsm, the gorgeous, super-thick paper we favor over all else these days, and matched the edge paint to the foil about as perfectly as it is humanly possible to do.

Then we finished the project with not one, but TWO, kinds of stationery. This amounts to a Stationery Wardrobe in these modern, email-ish times. We made Correspondence Cards (large, horizontal, flat cards, with matching envelopes), AND smaller, folding Informals, also with matching envelopes. Each piece has its duty in the rapidly vanishing art form of handwritten correspondence, which, the savvy Kip knows, packs even more of a wallop because of its rarity. Kip even sent ME a thank you note and I was THRILLED to receive it, may I just say. How fabulous to get something in the mail that is not trying to sell me something or make me pay for something. That is the treasure of a hand written note. You jump to open it, devour with pleasure and blushes the compliment of appreciation expressed in a fine hand. Here is the actual thank you note, which I keep on my desk still:

Above you see the flap of his Correspondence Card’s envelope. Below is the Correspondence Card and the front of his envelopes, onto which we foiled his kingly K right next to where the address will go. Kip took all of the pictures here, by the way.

And below are the fronts of his smaller Informals’ cards and envelopes.

Below are the front and back panels of his folding Informals.

Here are Kip’s own words about his experience working in the triumvirate of himself, Ross and herself:

Through the process of working with Ross at Flosites and coming up with a graphic identity to match my brand, I had to apply some thought to what I wanted my business cards and paper correspondence to feel like. I’d been standing on the sidelines for awhile admiring the elements Sarah Rhoads, Fred Egan and the Popes were adding to enhance their brands. And what was the common thread between all of these guys (besides being great photographers or amazing people)? Ms. Zida Borcich and her letterpress at Studio Z Mendocino.

“Whoa” is the reaction each time I had one over.

Well, yes, Whoa, don’t you think? This is really such perfect branding, it could go into a textbook. Thoughtfully accomplished, each element building on the last, a careful choice of craftspeople to collaborate with and carry out the vision, and a brand that distills the essence of what he cares about, which, in the end, is love.

My pleasure, Kip!

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Kinsey Meredith Piscatelli had us do these exciting, thrilling, iconoclastic, super-fun, sexy, yet somehow uber-classy letterpress business cards for her photography business. She brought the design, which she did herself, all ready to go and we helped her decide what papers to use, colors and materials. Black|white duplex paper with white opaque foil on the black side, zipped up by metallic acid green foil, and on the back, basic black type for her URL.

Love, love the sassiness, playfulness, snappiness of these fantastic expressions of Kinsey’s big, wonderful attitudinous personality, which you can clearly discern in her work and in her wonderfully fresh approach to all things art|life|love|creation.

All photos by Pablo Abuliak.

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