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Archive for the ‘Law Firm Graphic Design & Stationery’ Category

Attorney Marc S. Albert opened his law offices in Queens and Long Island, New York, earlier this year to the fanfare of this letterpress printed announcement from Studio Z Mendocino. We used white opaque foil on slate-colored paper, for a gray-flannel-meets-Cary-Grant-chic-meets-Old-World-meets-New-World mailing piece. We mounted the printed piece on a slightly larger backing sheet of black cover stock, giving it an attractive, attention-grabbing frame and more substantial “hand.” For even stronger effect, we printed the back flap of these textured Americana A-7 envelopes in a matching gray ink.

When announcing the opening of a new office, it’s imperative that the announcement’s envelope make people want to open it. So much mail gets tossed before it arrives at the desk of the final recipient, so the “packaging” of an announcement like this needs to look very inviting…like  an invitation, not a bill! The address should be hand written or calligraphed and real stamps should adorn the upper right corner. These measures will insure it will get a closer look than other ordinary bulk mailings.

Be sure to include a business card inside the envelope too, so your contact information gets stored forevermore. This is effective marketing for attorneys at law, understated and beautiful, yet it unabashedly stands out from the crowd. At the same time, an announcement like this should never be flashy or “advertise-y” looking. It must inspire confidence in your abilities and talents, and your attention to detail. And a little creativity showing in it never hurts, reinforcing a message of resourcefulness. A really fabulous business card furthers the effectiveness of the message as well. We recommend letterpress printing on very thick paper (of course) for maximum impact.

Post, and get ready for the phone to ring!

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My fabulous homeopath, Shelly Garrison, got new cards recently. I designed them with a letterpress-y vibe but printed them digitally. I love how they came out so much that i wanted to show them to you here.

The mirror-like finish and modern sans-serif font give a liveliness to otherwise very classical typography.and layout.

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Nida Chaudhry is a lawyer from Vancouver BC. I designed a new logo for her newly opened practice, Infinite Law, and printed them digitally, again with that favorite of mine, black and white and beautiful all over. The big “I” is timeless, modern and striking on the glossy, substantial paper.

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And finally, I have made myself some cards for my monthly publication, Real Estate Magazine. Sometimes you just want to leave well-enough alone and I early on chose to leave the logo designed by Chuck Hathaway may moons ago for his magazine as it has been for 25 years. I gave it a little update on the business cards with horizontal striping and a fancy orangey-red back.

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These black-and-white themed digital cards show that there is an infinity of possibilities in design and printing to fit your style and budget. Though letterpress will always trump everything in terms of beauty and classiness, it’s not the only available solution. Call Studio Z Mendocino to find a range of savvy, practical options for all your branding questions.

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Anne Latour of PrivaSicuro Wealth Management, Your Perosonal CFO wanted a new logo, a business card and stationery that looked and felt opulent. The logo she had was not “it” at all, so I took over, as I love to do, and made what you see above, opulence worth its weight in gold and silver. We used super heavy black Museum Mount, foiled the logo in silver and the tag line in gold. It is like holding a small treasure in your hand.On the back: contact information. This keeps the logo pure and bigger all by itself on the front of the cards. Silver foil works well on black paper for readability.

Industrial strength business cards for a financial wizard.

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What to Give Your Favorite Photographer for Christmas or Hanukkah: A Gift Certificate for Letterpress Business Cards from Studio Z!.

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We all know photographers are big Wanting Things. They want new lenses and backs, new programs and apps, they want chic cases and they want the latest and most extravagant everything. They all want STUFF all the time, I guess because there is SO MUCH STUFF TO WANT. It gets confusing, not to mention expensive, when you draw a photographer’s name for gift giving at this time of year. So, to make your coming few shopping weeks less hectic, may I humbly suggest you just call me up and order a beautifully letterpress-printed gift certificate, in a denomination you find most appropriate, for letterpress printed business cards. You know they’ve been ogling other photographers’ cards, just wanting away, like Kip Beelman’s fuchsia edged, super-thick square cards, designed by Ross Tanner and printed at Studio Z:

or Dana Goodson’s vibrant blue edged letterpress business cards AND stationery suite:

or dramatically fabulous Clark Bailey’s black and gold super thick museum mount cards with black gloss foil:

or Hiram Trillo’s big-sky-shiny-blue-foiled cards and stationery wardrobe:

You know she wants them. You know he has been yearning… Or maybe the photographer on your list has been hankering after a completely new brand. Like the ones I did for Alana Couch and Jonathan Chan and Maria Bernal — the sexy black ones with hot pink edge painting —  or Laura Gordon. You can apply a gift certificate to branding and/or printing, business cards and/or stationery, invitations and/or whatever. You can choose to make it for the whole job or just something they can apply toward the printing of their dreams.

From the most austere to over-the-top wild, a letterpress business card from Studio Z Mendocino, or a new logo design, can make a difference in the clients one attracts and the jobs one lands. Ask our clients this,  about what having jaw-dropping cards like the ones shown here has done for their businesses.

Here, for instance, are Florida photographer Audrey Snow’s pearl foil and chocolate ink ones:

And of course the gift certificate idea is not limited to photographers. Jennifer Chapman’s new brand and cards are an example of one of many “other” categories.

Lawyers and interior designers and Realtors want fabulous design and letterpress, letterpress, letterpress:

Well, you get the idea. A gift certificate in any amount from Studio Z Mendocino will put a smile on the face of just about anybody who’s in business on your list, and will help them get closer to their vision of passing out business cards that stop people in their tracks.

Call 707.964.2522 to order your specially printed gift certificate for a loved one…or for yourself! We ALL want stuff this time of year, don’t we? Tell somebody! Call Santa!

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Law firms tend to be very conservative in regard to design and color: read that, black ink, white or cream paper, no embellishments, formal, button-down and serious. HAN Legal‘s newly designed logo and letterpress printed papers prove this can be accomplished with elan and grace. Beautiful and chic, these pieces adhere to the strictest rules of conduct while setting HAN apart from the humdrum by miles.

Hilary Newcomb asked us to make up announcements for the opening of her new law office. We printed them on gorgeous Cranes Lettra 600 gram paper in black ink, with the little bar in cappuccino pearl foil that says “LEGAL.”

The purpose of an announcement is to call attention and to be remembered. The memorable announcements we did for HAN Legal succeed on both counts:

Announcement

To finish the stationery wardrobe, we made A-7 Correspondence Cards for thank you notes and other, less formal, communications that don’t require an entire sheet of letterhead, and also Mailing Labels that can be attached to 9 x 13 black envelopes or put onto boxes.

Correspondence Card

Mailing Label

Whether attracting clients or working on a case, corresponding on beautifully designed, letterpress printed materials will make a significantly more professional and lasting impression.

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