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Archive for the ‘Interior Designers' Business Cards’ Category

Bella Viva Business CardDeanne England, the incredibly talented interior designer and owner of Bella Viva Interior Design, called me one day out of the blue. She was surprised to learn that my studio is only an hour-and-a-half drive from her northern California office. She was looking for someone to design her new logo, business cards, stationery, etc., and had found my website and blog, liked what she’d discovered there, and suddenly we were chatting excitedly away like two old friends making plans.

As with all interior designers I have worked with, she had many, many ideas and concerns, and at the same time she was wonderfully open to my input. After establishing a mutual recognition and rapport, we hung up on a note of simply infinite possibilities as I zoomed into my favorite space: the trance of design. Where does that thing come from? How does it work? Honestly, it’s the biggest mystery, and I love it.

Bella Viva Business Card BackOne of my favorite parts of the work I get to do is designing monograms. It just knocks me out. For Deanne, I drew a lot of little doodles all over everything I saw for the next few days. I had envisioned something very crisp and modern, yet classical — but I did NOT envision what eventually emerged out of my doodles, not at all: A playful little “flower,” a nestled b and v, very hand-drawn looking. To tell you the truth, I was a little scared even to show it to Deanne because it was so far away from what we had talked about! But I got up my nerve and pushed the button anyway, because I really loved it. The worst that could happen was I would go back to the drawing board, right? So there it was, traveling to her via a brave little .pdf attachment. Fingers crossed, I awaited her response…

close up

And guess what: SHE loved it too. LOVED!

The next step was designing the typography, which came together so naturally. And then deciding on colors: Deanne was definite — seafoam green and gold foil. That too was surprising…and perfect. These incremental decisions have so much importance when you are in the designing mode, patiently moving toward a final product. Each tweak, each gradation of color, each space between each letter…all come to mean so much to how a logo lands on paper and in how it is perceived by prospective clients. Everything has to ‘speak’ of attention to detail, to beauty, to rhythm and proportion, and mood, and a million unnameable things that play into what finally happens. This is the beauty of design and the beauty of collaboration.

In the end, we printed up an entire Stationery Suite for Deanne, all by letterpress and all just so beautiful. It included the amazing business cards you see here, letterhead and #10 business envelopes, thank you notes and envelopes for those,

Folding Thank You Note mailing labels, great big black envelopes with personalized mailing labels for sending out samples and unfolded sheets of paper, and the amazing press kits, which required a LOT of very special techniques to make them work.

Bella Viva Press Kit FolderEverything but the folders was printed on our venerable Heidelberg Windmill presses, as always, by Rhea Rynearson, the best letterpress printer I have ever known (and you should know her too), using age-old knowledge, intuition, and deep reverence for this 500-year-old craft we keep alive every day at Studio Z Mendocino! We are so grateful to have clients like Deanne England, who understand the power that resides in great creative design and beautiful printing.Inside pocket of press kit folder

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Thanks for the kudos, BestBusiness Card.net ! They chose only seventeen business cards for interior designers out of the vast selection all over the internet, and one of those was my design for Louisiana designer Stacy Naquin’s black and silver foil ones. Printed at Studio Z several years ago on Cranes 600 gsm Lettra by Rhea Rynearson, they are an unusual example of letterpress printing. Stacy just landed a national TV show and we have a new design coming along soon… Meanwhile, these are still turning heads.

http://www.bestbusinesscard.net/17-elegant-examples-of-interior-designer-business-cards

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Bella Viva Business Card

Bella Viva Business Card — Seafoam green ink with gold foil stamping

Interior designer Deanne England recently contacted Studio Z Mendocino because she wanted a new look for her branding of her business, Bella Viva Interior Design, and a new business card. She found us online, and we were both surprised that we live and work only an hour-and-a-half from each other. From the first minute we talked, we knew there was a special spark in the quality of our communications. We “got” each other in the special way that makes you know things are going to be really exciting if you get to work together.

Deanne wanted something elegant that also showed her slightly quirky side too. We talked about the myriad possibilities, the infinity of choices doing any design project … and then I set to work over the weekend.

Right off the bat, I drew this little conundrum of a mark…a flower, maybe?…but if you look closely, you will see the initials “bV” for Bella Viva hidden in the leaves. She loved the mark, even before she saw the initials; then she loved the game of having to look and find the little mystery. She also was very clear that a “seafoam green” be included somehow. The card you see above is the result of our very flowing, mutual creativity.

If you have ever worked with interior designers, you know that there is no detail too small to suffer over until it’s perfect, and that is how we are about printing too. We got along like peas in a pod. Her meticulous attention to keeping things clear guided the project to its happy conclusion.

Ms. England works with clients in both northern & southern California on full scale remodeling & building projects, as well as design consultations in property investment evaluation, home staging analysis, professional organizing solutions, and even event design. Deanne is available by appointment only and welcomes all inquiries regarding her work, design philosophy, and design process. She can be contacted at 626 722 7809.

Deanne was immediately in love with the feel and look of Cranes 600 gram, super-thick Lettra, which takes the “bite” of letterpress techniques like nothing else, and feels wonderfully substantial in the hand.

Bella Viva Business Card Back

The backs of the cards had to be as pretty as the fronts, and they are.

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Dallas interior designer Sheryl Maas is best known for her perfect, inspired interiors, sleek lines, stylish furnishings and polished, contemporary combinations. She is one of Dallas’s top designers for both residential and commercial properties. We helped her decide on the name Maas Modern and designed her new logo, which, of course is very chic and simple and less-is-more, with sans serif font letterpressed in gold foil on super-thick black paper.

 

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Chicago interior designer Elizabeth Pasquinelli came to Studio Z Mendocino with a strong idea of what she wanted in new business cards for her company Debaun Studio. Her sophisticated design sense made it very easy and fun to incorporate her desire for a chevron or herringbone pattern and the logo she created herself into these gorgeous letterpress cards.

I reworked her herringbone pattern, and, with a die, deeply impressed the pattern into our favorite paper, Cranes 600 gram Lettra. See how sumptuous…

Even though the herringbone design is very deeply impressed on the front, the very thick paper barely shows any impression through to the reverse side, so there is no interference to the contact information.

Having the logo by itself on the front is my favorite way of keeping the branding message very pure and clean. A beautiful typographic layout is key to conveying a subtle but very strong message of attention to detail.

Elizabeth told me the cards exceeded her expectations and I have to admit that, although I knew they were going to be amazing, they did mine too. The actual tactile experience of this much rich texture on a little piece of paper is quite astonishing. This again was a great collaboration with a creative and exceedingly talented client. This is why I keep loving my work so much. Incredible people from far-flung places finding me and working together with me, and then receiving the benefits of our work together. It’s a beautiful big round circle. Every time Elizabeth passes one of these letterpress cards to a prospective client it is a spark that has in it a world of experience and beauty and connection.

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I love love love Annette Thurmon’s wedding dress designs. They are sooo dreamy and gorgeous, and I am lucky to say that Annette is also a dreamy and gorgeous client of mine.

I got to work with Annette when I did her business cards a while back, and today she posted an interview with me on her beautiful website: Chaviano Couture.

I hope you will go see her beautiful designs and read my interview!

xo Zida

 

 

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Coast Village Design Group‘s Wendy Carpenter contacted Studio Z Mendocino when she decided to re-brand her interior design company. Wendy is one of the most meticulous people with whom I have worked, with very definite ideas that, combined with her concurrent openness to collaboration, perfect sense of timeless style, and down-to-earth personality, made this card an incredible experience for me, with an extraordinary outcome. They perfectly reflect Wendy’s creativity and design sensibilities.

Printed on super-thick, cream colored museum mount stock that takes the impression of letterpress like nobody’s business, Coast Village Design Group’s cards were printed in a very pale cream color for the decorative flourish, a deeper khaki colored ink on the back, with rich charcoal gray for the type, and set off in gold foil for the script “V” on the front, and “Interiors” on the back. The back design was inspired by this ancient window arch:

We printed the back outside border around a hand drawn arch in this gorgeous khaki color. The pressure of the border visually popped the interior of the arch up, giving the cards an opulence of textural interest.

We feel very proud of the inventiveness and craftswomanship in these small, powerful pieces of art.

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Enchanting Planting, a garden and landscape design company in Orinda, California, has been my customer for decades now. I designed their logo back in the 1980s and we all have really loved it through numerous reprintings. Recently they came to me for a reprint of their business cards and also needed new stationery and envelopes too.

Prepared to reprint with minimal changes — adding the URL and email address were all they wanted added — I sent some new paper samples down to them because their old paper had been discontinued from the mill. While I was at it I threw in a few other samples of business cards and other work we have been doing at the shop, just to let them in on what we have been up to recently, which, if you follow this blog, you know has been pretty thrilling.

Well, imagine my surprise when they called back completely gaga over everything, especially the very thick black cards with foil stamping. They didn’t even know anything like that existed in the world. WELL! You have to know how I love to bite into something like this. A complete updating of their look was in order all of a sudden, yet they did still lovethe motifs I had used initially, which you can see below.

This is, you know, a conversation. To redesign or design from scratch a new logo and branding requires some introspection…What do you love? What do you want to ditch? What’s different about what you are doing now as opposed to what you used to do when the first logo was created. What is the mood you want to set up with your cards? Who are your customers now? What are they like? What should the color palette be? Etc., etc….These questions guide the direction of the logo design process.

We chose to keep the happy image of the flower basket, but to put it on in a gleaming apple green foil. We chose to use thick, thick Museum Mount black paper instead of the former cream colored, much thinner stock, and to lose the jungle patterned border. I redesigned their logotype, too, using a more modern font. This, and the contact information, we stamped on in gold metallic foil. And I put the phone number is a swoopy, romantic type that calls to mind the movement and grace of leaves in a breezy garden. Then, the coup d’gras — EDGE PAINTING in the same apple green. Look:

It’s quite clear that there is NO garden design company in the world with cards that look anything like these. As distinctive and gorgeous as the work Enchanting Planting does all over the Bay Area, they now have business cards that set the stage for what they stand for and what they create in people’s homes and yards.

It’s so much fun to work with my clients, many of whom have been with me since I opened in 1984, and who feel like old friends to me. I’m always so happy to hear from them again and again over the years. They are clients AND friends. Makes my life very grand. Knowing they are proudly passing out the work we have done for them here at Studio Z Mendocino and helping them to get their names out in the most elegant, edgy, beautiful way…why does that give me such a thrill? But really, it does. I love them and I love the work we get to do for them, and they are excited and proud of their printed things…it’s such an interesting, engaging, creative relationship. How much better could it possibly get than this?

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Dallas style vixen, Ana Pettus is launching her new line of perfumes, candles, bags and other chic pleasures very soon. To hit the ground running (in her Rodarte stilettos), Ana chose Studio Z Mendocino to design and letterpress print her intensely fabulous business cards and stationery. 
Because Ana’s colors are BLACK and WHITE, we wanted to use a dense, super-dark black paper, but it was not thick enough to suit our taste. We often use black Museum Mount for our two-sided business cards, but it has a slight charcoal cast to it and won’t take white foil to save our souls. In order to get all the elements Ana wanted, we ended up laminating two pieces of our intense-black-but-not-so-thick paper, with a piece of chipboard between them. This created a very thick and luxurious card but with a bit of brown chipboard showing along the sandwiched edge. To remedy this we edge painted the 2.5″ square cards in matte black. The snake-y AP logo, which Ana brought to us already done, was foiled in glossy black, and her name, all in lower case, super bold letters, was put on in opaque white foil. The backs feature a block of white typography.


The extraordinary results are causing a stir wherever the peripatetic Ana finds herself handing them out: Dallas, Paris, New York, Rio, or some island you never heard of. Turning heads is something the irrepressible Brazilian is quite used to. You can find her in the society pages dressed in Balmain or Dolce & Gabbana, or giving interior design advice and where-to-find-it tips on her website. Next: Ana’s Stationery Wardrobe. YUM!

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We all know photographers are big Wanting Things. They want new lenses and backs, new programs and apps, they want chic cases and they want the latest and most extravagant everything. They all want STUFF all the time, I guess because there is SO MUCH STUFF TO WANT. It gets confusing, not to mention expensive, when you draw a photographer’s name for gift giving at this time of year. So, to make your coming few shopping weeks less hectic, may I humbly suggest you just call me up and order a beautifully letterpress-printed gift certificate, in a denomination you find most appropriate, for letterpress printed business cards. You know they’ve been ogling other photographers’ cards, just wanting away, like Kip Beelman’s fuchsia edged, super-thick square cards, designed by Ross Tanner and printed at Studio Z:

or Dana Goodson’s vibrant blue edged letterpress business cards AND stationery suite:

or dramatically fabulous Clark Bailey’s black and gold super thick museum mount cards with black gloss foil:

or Hiram Trillo’s big-sky-shiny-blue-foiled cards and stationery wardrobe:

You know she wants them. You know he has been yearning… Or maybe the photographer on your list has been hankering after a completely new brand. Like the ones I did for Alana Couch and Jonathan Chan and Maria Bernal — the sexy black ones with hot pink edge painting —  or Laura Gordon. You can apply a gift certificate to branding and/or printing, business cards and/or stationery, invitations and/or whatever. You can choose to make it for the whole job or just something they can apply toward the printing of their dreams.

From the most austere to over-the-top wild, a letterpress business card from Studio Z Mendocino, or a new logo design, can make a difference in the clients one attracts and the jobs one lands. Ask our clients this,  about what having jaw-dropping cards like the ones shown here has done for their businesses.

Here, for instance, are Florida photographer Audrey Snow’s pearl foil and chocolate ink ones:

And of course the gift certificate idea is not limited to photographers. Jennifer Chapman’s new brand and cards are an example of one of many “other” categories.

Lawyers and interior designers and Realtors want fabulous design and letterpress, letterpress, letterpress:

Well, you get the idea. A gift certificate in any amount from Studio Z Mendocino will put a smile on the face of just about anybody who’s in business on your list, and will help them get closer to their vision of passing out business cards that stop people in their tracks.

Call 707.964.2522 to order your specially printed gift certificate for a loved one…or for yourself! We ALL want stuff this time of year, don’t we? Tell somebody! Call Santa!

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