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Archive for the ‘Corporate Event Invitations’ Category

This is the business card we produced for New York City event company, Platinum Soirees. Nacole Powers designed the logo herself and wanted the major wow factor of a matte black, ultra-thick card with platinum and royal blue foils. I had adapt here existing logo into a two-color image that would work for letterpress. As you probably know, not every design is letterpress-friendly. The original design was not specifically created for this techniques; drop shadows had been applied to make it look like letterpress (kind of). Instead, Nacole got the real thing and no drop shadows were needed. The deep impression of letterpress achieves a little shadow around each image and letter — very beautiful, don’t you think? The registration of the two foils was extremely minute and required a great deal of skill to print properly.

The outcome, as you can see, is nothing short of spectacular. The message is clear, from the name of the company itself, to the execution of the intricate design, choice of paper and colors, the shape and the treatment: this is luxury, this is beauty, this is attention to minute detail and it adds up to a big communication.

 

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It’s not too early to start planning your Kentucky Derby party for 2012. I know, Animal Kingdom has hardly stopped sweating, but believe me, a Kentucky Derby party worth its julep is going to take lots of creativity and lining things up in advance. You don’t want to get down to the wire and suddenly find the best party planners have already been booked, or that the guests you counted on have already responded to another save-the-date.

You might want to emulate this invitation we created to a Kentucky-Derby-theme birthday party that happened last December here in California. We printed them letterpress on super thick white paper, which we mounted to a gorgeous, deep red backing sheet. That formed a frame and gave the piece even more presence. Then we put it into a deep red BOX. The mailing labels mimicked the horse theme and we tied the whole thing up with a skinny little brown ROPE. We included also in the box instructions about its being a surprise party, and a directions-to-the-venue card. Everything went into a FedEx box and was delivered one-day-air.

The tickets were also printed letterpress on the same super-thick white stock, replete with a perforated stub to make them look even more official. I love the idea that they were sent in a subsequent mailing in #10 Cranes square flap envelopes, which only added to the anticipation for all the fun.

.The party was a hit and everything went off without a hitch, so to speak. Perfect food and drinks, perfect place, perfect guest list, perfect everything. And it was a complete surprise. A perfect winner.

We have been doing lots of wedding invitations in boxes over the last few years, and the idea in this post can be adapted to any number of party or reception themes. Boxes come in a big array of colors and we can choose gorgeous contrasting ribbons to tie them up and an infinity of different ways to make them uniquely your own.

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Oh, sorry about the length of the title on this post. I couldn’t stop.

Louis Bohannan and Alan Ahtow are my dear friends who recently took a media class through Fort Bragg’s local television station, MCTV, to add yet another layer to their already incredible skill sets, and gear up for additional services they offer through their marketing-hospitality consulting-graphic design firm, ImageMendocino.

Louis produced the video and Alan was the host. I am really impressed with the results of this first project. Not just because it’s about me me me, either. These guys are great at whatever they take on and I am very grateful they chose me as the topic of their first go-round with this new art form they have chosen.

Click the button below to see the video interview, which has a link on my home page.

Or you can also see it here on YouTube.

 

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Nat Nelson is a Texas photographer who brings many years of experience to his elegant work as both a wedding photographer and in corporate settings. We designed his business cards for maximum impact with minimalist elán. We used a sans serif typeface, deeply impressed into Cranes 600 gram Lettra to impress his name alone onto the fronts of the cards, in black ink. You couldn’t get any more to the point, but what an impression these super-thick cards make. If I had only one word to use to describe Nat’s cards, it would be “Authority.”

Here are Nat’s own words from his blog post:

My son stopped by a while back and happened to look at my business cards…..it had tons of info on the back including: Name, address, phone number, web site, email address, fax number, etc….

Being the smarty that he is he said it looked like I was desperate…………and he was right.

The search began for a new Final Business Card……….we knew it had to be “cool” so we requested help from a company in California called Studio Z Mendocino………from the first contact Zida had us on the right track…using some samples I had acquired we narrowed it down to off white card with black copy…the tough decision was to keep it a traditional size card or go with a narrow version….

Well here it is and it’s perfect for our studio……my son, the smarty one, said the simple card looks like you have made it………..and he was right again………….Thanks Zida for a great card!

I am grateful every day that we get to have smarty kids that don’t let us molder into frumpiness on any level.

The information we included on the back of Nat’s cards gets people to his web site, his phone and his email without overloading the message. Thank YOU Nat. Love working with you!

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Why I feel like Miss America this morning: Just got one of my logo designs and favorite business cards on The Card Observer.

This is such an honor. I am THRILLED, and especially because Jenn Chapman is one of my favorite people. Just had to YELL when I got the message from Dave that JennAffairs made the cut.

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Studio Z Mendocino was very pleased and honored to be one of the sponsors of napcp’s fantastic photography retreat at the Meritage, in Napa, California last month. I got to go over and make a small presentation and then to meet so many fabulous Children’s Photographers. Schmoozing was of the utmost during our bus ride to the wine tastings after breakfast. Alice sent me these shots of the pieces we provided to the event, designed by the amazing Jane Johnson.

One of my favorite things, among many things, about the retreat, was getting to meet THREE of my clients in person. Alice Gung Park, Jane Johnson and Eydie Nelson.

Alice wanted to show how thoughtful details mean so much to the success of an event or a business. Our letterpress printed programs, place cards and thank you notes, printed on premium papers in three colors, reiterated their brand and their attention to every beautiful thing. And of course, their big round business cards were a hit. What does printing say about your brand and you…a lot, without speaking a word!

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Law firms tend to be very conservative in regard to design and color: read that, black ink, white or cream paper, no embellishments, formal, button-down and serious. HAN Legal‘s newly designed logo and letterpress printed papers prove this can be accomplished with elan and grace. Beautiful and chic, these pieces adhere to the strictest rules of conduct while setting HAN apart from the humdrum by miles.

Hilary Newcomb asked us to make up announcements for the opening of her new law office. We printed them on gorgeous Cranes Lettra 600 gram paper in black ink, with the little bar in cappuccino pearl foil that says “LEGAL.”

The purpose of an announcement is to call attention and to be remembered. The memorable announcements we did for HAN Legal succeed on both counts:

Announcement

To finish the stationery wardrobe, we made A-7 Correspondence Cards for thank you notes and other, less formal, communications that don’t require an entire sheet of letterhead, and also Mailing Labels that can be attached to 9 x 13 black envelopes or put onto boxes.

Correspondence Card

Mailing Label

Whether attracting clients or working on a case, corresponding on beautifully designed, letterpress printed materials will make a significantly more professional and lasting impression.

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