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Archive for the ‘Clothing Designers' Business cards’ Category

Everybody is drawing names and worrying about what to get for so-and-so, who needs so many things (or already has everything he or she needs). Not another necktie! And slippers…nuh uh… Cozy jammies are always nice, but maybe there is something even more appealing and creative, don’t you think? A fabulous and elegant solution to the yearly dilemma could be a Gift Certificate for Graphic Design and Letterpress Printing from Studio Z Mendocino. You still have time to order one and have it delivered in time for the Holidays, all gussied up in a pretty colored envelope, letterpress printed on premium paper, in the amount your budget allows.

Your special someone will appreciate having personalized letterpress printing and creative work done up by the designers and crafts people here at Studio Z Mendocino. To get some idea of the array of work that is available, go to our web site www.studio-z.com or look around on our blog for more recent work. A calling card, correspondence papers, stationery, a new logo, extraordinary business cards for the entrepreneurs on your list, or even something toward the bride and groom’s upcoming wedding invitation.

Name the amount you wish to give, send us their names and addresses, and we will take care of it from there.

707.964.2522

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WAYZGOOSE! invite_Page_1

YOU’RE INVITED!

Dateline: Studio Z Mendocino, 711 North Main Street, Fort Bragg, California, Mendocino Coast, Edge of the Continent Overlooking the Vast, Rocking Pacific, Storm Coming, 24 Foot Waves Expected —

It’s a crazy madhouse in the shop. The champagne and bean-feast is tomorrow and we are in the middle of a maelstrom of activity, and have been all week. Getting ready for two or three hundred party-ready people takes some preparation. The questions of what we want them to see when they walk up the street and in our door requires  discrimination and decisions. After all, twenty-five years of work is a lot of little pieces of paper, a lot of … just everything. Sorting through this history is an opportunity for introspection that you would not believe; I deeply feel  the import of this moment in my life.

A while ago I had an exhibit of work called “Generation X (Excuse Me, That’s No X) — Ten Years of Letterpress Printing In the Wrong Century.” Now it’s been a quarter of a century already, and I find myself poised at a Moment, a really superb moment. Looking back. Looking forward. I am feeling very happy today. I wish you could come to the party tomorrow and maybe you can.

Here is what a Wayzgoose is, in case you missed other posts. It is right off the invitation insert:

A wayzgoose has a long tradition in the history of printing. The first time we heard the word we had to look it up in the OED*. These days, a Wayzgoose is more often a dinner where letterpress printers gather to talk about the art they love, and believe me, that is some talking. A keepsake is often printed to commemorate the occasion, sometimes
printed up right at the affair, & there can be entertainment as well. Always ready for an excuse to throw a party, Studio Z Mendocino long ago adopted the idea, turning it into an appreciation of our customers & an opportunity to show off the beautiful craft we still get to practice.
“It is also customary for all the
Journey-men to make every
Year new Paper Windows…;
Because that day they make
them, the Master Printer gives
them a Way-goose; that is,
he makes them a good Feast,
and not only entertains them
at his own House, but besides,
gives them Money to spend
at the Ale-house or Tavern
at Night. These Way-gooses,
are always kept about
Bartholomew-tide. And till the
Master-Printer have given this
Way-goose, the Journey-men
do not use to Work by Candle
Light.”
*Oxford English Dictionary
“Carriages were chartered,
an enormous quantity of
eatables and drinkables
provided, and away we
went, a regular wayzgoose
or bean-feast party.”
The Cruise of the Cachalot, by
Frank T Bullen, 1897

When we saw the part about the “bean-feast,” we had to look that up in the OED too. It actually means a feast, but we decided that it meant beans, and that is what our tradition became. A bean-feast with actual beans, and we would spare no creativity in serving beans from every corner of the world. Everyone was very, “Oh, ho ho, beans and champagne!” but then they would just eat the whole feast up and drink up all the champagne, even though it was quite cheap champagne (which is what we serve instead of giving out money to go to the Ale-house), and a regular Wayzgoose was had by all, in Fort Bragg. Somehow, with all the printing and designing and whatnot, we let our Wazygoose tradition go by the wayside, but for our Twenty-fifth Anniversary, how could we not revive it? We won’t be making paper windows, nor printing by candlelight at the Studio Z Mendocino Wayzgoose, but there might be a lagniappe to take home, if all goes well. We certainly look forward to seeing you here, to showing you our recent work, to serving champagne and beans to you and to ushering in our next twenty-five years. We hope to greet you at our party.

WAYZGOOSE! invite_Page_3

One other thing we added to the fete is Dessert and Shopping downstairs. It’s going to be so much fun I can’t stand it.

If you would like to read more about our work and history you can see the interview Arjen Noordman just posted to his online magazine, Cranbrook Design http://cranbrookdesign.com/index.php/topics/more/letterpress_by_zida_borzich/

Wishing you every good thing in the world as I dash off to glue some more business cards on a board and bake another batch of chocolate chip cookies. Quarter of a Century… how did this happen???? !!!

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a-piece-apart-front

I don’t know how they manage it, but Laura Stefania and Starr Hout make clothes for you and me…even if you are twenty-something and I am hmm hmm hmm…their mixable, matchable, impeccable pieces just work and work together. They can look hip or homey, biz casual or Hepburn glamorous, perhaps depending on the attitude with which they are worn or maybe just the many environments into which they fit so naturally. Laura and Starr’s couture line of women’s clothing, Apiece Apart, is like that…chameleon-ish, beautifully cut, polished, easy to wear and to look at, and they stretch wardrobe options with a terrific mixability. We are crazy about their smart, beautiful, modern clothes for modern people of any age.

Last summer, when Laura was out visiting from New York, she came into my shop and love, love, loved the look of deep-relief letterpress on thickest imaginable papers. It was a mutual admiration society all of a sudden.

The resulting cards we made for them puts their understated logo in pearl foil on the front of an slim horizontal card. Their logo looks so good this way that they replicated the subdued look on their home page. Here is the back:

Apiece-Apart-back

Gray ink in a modern typographical layout. One more view…

Apiece-Apart-on-wood

Shall we shop?

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