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Archive for the ‘Business Cards with Edge Painting’ Category

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We just finished designing and printing letterpress business cards for a wonderfully talented new arrival to the Mendocino Coast. Karen McGrath brings many years of knowledge and experience in planning outdoor spaces in Redding, California, where her client base included residential and commercial property owners, contractors, architects, interior designers, and fans of every stripe. Her intelligent use of space and luxurious landscaping instincts will be put to good use in our cool, moist climate. She’s excited to work with our coastal cornucopia of cool weather loving plants.

And she loves her new Studio Z Mendocino letterpress cards like crazy:

MGC side view

We printed them on 600 gsm Lettra in a very deep, forest-y green ink, then foiled the word GARDEN in some kind of indescribable pale green metallic foil. You can see the gleam in the rather moody photo above.

The backs are printed in ink except one little botanical dingbat is done in foil:

back bc

The frosting on this delicious cake was a green edge, which perfectly matches the foil.

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MGC front photo

Deep, deep impression, super-thick paper, chic-but-slightly-whimsical typography, a bit of bling, a certain spirit in it: the cards describe Karen’s outgoing personality and gorgeous work. We aim for this effect, this matching what we do to graphically signal what you do with subtlety and verve, and are always gratified when we nail it for our clients. We feel lucky that Karen has chosen to move to the coast, too.

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Knoxville photographer David Payne called one day last year and wanted to talk about business cards. I can talk about business cards all the live-long day, so we had a  conversation that ranged from printing and design to photography, cars, weddings, and the fact that I’ve long wanted to visit Knoxville, Tennessee. Etc. When two talkers get on the phone, you can expect some communication to occur.

Specifically, he was ready for a drop-dead-amazing business card, had encountered the Studio Z Mendocino website and blog, and thought I was the right person for the job. That’s always a lovely thing to hear, of course, and it was a pleasure to describe what my work is to someone as perspicacious as this new customer/friend David Payne is. He really got it — like, everything! I think that’s why he’s a great photographer, too. He gets it. He feels it. And he intends it. IT being excellence, devotion, a work ethic, aesthetics, the power of image and beauty, the pleasure of conversation.

I immediately got to work designing his new logo, which is a ‘dp’ inside a box that you can spin on its head and it’s still the same. We went back and forth with some ideas about color, type faces, and what you see above is the happy result, printed perfectly by Rhea Rynearson.

When the actual printing part started, though, that’s when we ran into some snags.

We got busy ordering his gorgeous, super-thick Cranes Lettra paper, the foil die and beautiful, sheer pearl foil, the film for the type on the back, the plates, the this, the that…minutia that make up what happens with letterpress that we are so used to and that usually goes very smoothly. Not every story has a straight-through trajectory, however. There were some illnesses, there were this hitch and that hitch, and in the end, I can only say, sorry… it took a long time. David was never-endingly patient, bless him. He was incredibly nice and understanding about every single thing and just kept his eye on the prize that he wanted. In the end, after everything, they got delivered and he sent me this email:

“Cards came in. They are PERFECT!!!!!!!”

 

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gold edge cardsMonica Wellington’s impossibly fabulous SPLENDIFEROUS women’s clothing boutique, on Fort Bragg’s most fashionista-friendly Laurel Street, needed a new business card. The last one I had designed for her was a little bit funky (thick kraft paper), a little bit swoozy (ultra-wild typesetting), and had served its purpose well for several years.

IMG_0478Super cute, right?

Now, almost out of the old ones, she wanted something to match the way Splendiferous! had evolved over the ensuing years, to 2016. Monica wanted to keep the dandelion puff we’d always used, and she still loved “Splendiferous” spelled with an exclamation point in place of that “i,” in the middle, but it needed a new, sleeker, chicer, more uber interpretation that befit how the shop is now: Ultra-glorious.

2016 bc black front

Monica couldn’t make up her mind whether she loved white paper or black paper. Each gives off such a different vibe. So, of course, in line with my motto, If it’s worth doing, it’s worth OVER-doing: I printed her new designs on BOTH–half on white Cranes Lettra 600 gsm, and half on black super-thick, thick, thick, amazing Museum Mount papers, and then, of course, we gilded the lily…

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Oh, gee. What can you say? Gold, metallic edge gilding.

On the white paper, we used a pearlized white foil for the puff and on the black paper, we used gloss black foil for the puff. Everything else was in gold foil. Everything else was just, you know, splendiferous.

Here’s the back.

2016 bc back

Next time you are in Fort Bragg, you HAVE to go shopping there.

You can order YOUR over-the-top, gilded-lily business cards from Studio Z Mendocino whenever you’re ready for the Next Step. 707.964.2522. These cards are very expensive, it’s true ($1.70 each for 1000 — and no, getting 100 doesn’t work to lower the cost, those would be well over $5 each), but they are worth every cent for the astonishment these little pieces of art provoke in potential clients, the curiosity, and the perfectly fitting vibe. If you’re going to have an ambassador out in the world representing you, it had better be capable of the heavy lifting your high-end clientele expects.

2016 white front

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Lynn Winter Edge Gilded Business Cards

Studio Z Mendocino is extremely pleased to announce that we are now able to offer mirror-like foil edge gilding for our business cards. We are extraordinarily happy to show you our first job featuring this insanely over-the-top adornment.Lynn Winter's Gold-Gilded Business CardsThe amazing creative genius Lynn Winter, recently returned to the Mendocino coast from Louisville, Kentucky, had never seen anything like our super-thick, black foil-stamped business cards. She loved them so much that she would require nothing less than to have me make her a new logo and put it on a bunch of cards, to properly commemorate her new life and new home. Over a glass of wine and a very long heart-to-heart-getting-to-know-you, I doodled this name-ish thing: Lynn…ULynn…Lynniverse…

Lynn Winter's New Logo

Which she loved. First thing. That’s how Lynn does things: she KNOWS; then she ACTS. So, OK. How fun…I told her how I would like to do it up, and, next day, made up the final layout, imagining it in two gleaming, unusual foil colors: celery and coral, stamped on 2.5-inch square, black cards. Done. Yes, she loved it. Then I told her about our newest embellishment option: gold or silver foil edge gilding. Yes. Do it. Sight unseen, she said yes, must have…gold…

Soooo…we did. And here it is. And she is just gasping around. Nobody can believe them. They are so incredible that I won’t even try to be modest. They just ARE incredible. As one of her friends just said, “I will just go on home now and frame this.”

Gold Foil Edge Gilding

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Kingsbury Garden Designs Digital Business Card with AkuaFoil

Dorrit Kingsbury (adore her name) of Kingsbury Garden Designs emailed me one night a few months ago with the most arresting message: she had been studying my blog and website. She said she knew every single thing on them. And she just knew I was the one who was supposed to design her new logo and make letterpress business cards. It was another one of those things: I could tell, just from talking to her that first day, that we were destined to do something really wonderful together.

The process was one of discovery at first. Thinking about what she loved, what she did not, what she wanted her logo to express. Ideas she had about her name, avoiding a stuffy effect because of that rather formal name, Kingsbury Garden Designs, things like that. We talked a lot and then of course, after a while, it was time.

I went into my trusty creative trance and something started “coming through.” I don’t really understand or know about how this thing happens, but suddenly, there was this mark, which I dubbed “The Leafy K.” It was green, it was leafy, and I was trying not to get too attached to how much I loved it because it was NOTHING like what we had talked about and I was not sure Dorrit would feel equally crazy about it. Here it is:

Kingsbury Garden Designs Letterpress Card

But guess what: she was. There was a good deal of fiddling around with colors, shape and size of the cards, typeface (the marvelous and lively Koch Antiqua, in the end) and then Dorrit had this iconoclastic idea to make The Leafy K pink. But of course! I did it, and it was perfect. We decided on a leafy green for the edge painting on the letterpress ones. That is what you see above: Pink Leafy K with gold foil outlining and gold foil lettering.

The digital version has a pink foil effect on The Leafy K, with a sort of blackberry-deep-purple lettering and of course no edge painting, and it’s on glossy paper. The two, shown side by side below, are the same, but very, very different.

Kingsbury Letterpress and Digital Cards, side by side

Each has its uses and Dorrit says, “WeeHoo! My beautiful letterpress cards … are lovely, elegant, delicate and regal!!! …

“The letterpress ones are more subtle than the digital cards.— Here’s a surprise… I love the gold!!  It is what makes the design delicate and regal at the same time. It really Works!

“And… It’s interesting that, now, I really love the foil in the digital cards (call me crazy) and miss the richness of it in the letterpress leafy K.  WHO KNEW?” Yes, Dorrit is really happy with them — both of them — and says people comment on her logo and cards all the time. (Are we very surprised?)

So, we will have to work on getting everything into one card when we reprint them after she runs out… much of this work is hunt-and-peck, guessing and hoping, because you can’t always tell exactly how a certain technique will work on the paper, or whatever, and sometimes you have to treat it as a very exciting experiment.It will be beautiful to try the pink foil on The Leafy K next time we do the letterpress ones, and see if it’s possible to love it even more than we do now.

It was such a treat to work with Dorrit on this brand design and business cards. We got to know each other through this process, as happens so often. I feel I have a very talented, wonderful new friend.

She has new lawn signs and a new sign for her truck, too. If you go to her website you will see how her work is so lush and textured, and how it relates to this leafy K two-dimensional symbol of it: http://kingsburygardendesigns.com.

Kingsbury Leafy K Business Cards

Her website describes her work as: “Modernist Design with classical sculptural influences for garden and outdoor living spaces. Serving Atherton, Palo Alto and the Peninsula.” It is really Dorrit’s incredibly gorgeous personal vision, her own art form, and it is a wonder. This job was a true collaboration and a true pleasure…with a truly amazing result.

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Design: Zida Borcich; Letterpress Printing and Foil Stamping: Rhea Rynearson.

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Strub Residential orange edge painted business cards

Strub Residential orange edge painted business cards

Mark Strub, of Strub Residential, a real Estate company in Austin, Texas, recently ran out of the gorgeous, thick, square letterpress business cards we made for him a while back, and for his reprint, he wanted a little added pizzazz: edge painting in a color something like a road work orange safety cone. Mark was even contemplating a fluorescent orange. I thought just a bright orange would suffice, so I actually took a Pantone ink color book down the street to match a cone I spotted. I swear, this is a perfect match.

Mark’s design is clean and modern in deep brown ink, but i have to say, that little flash of orange really sends it out of the park. We had to rearrange the typography on the back to reflect some important changes in his business, and we had to make additional cards this time for his new bride, who works with him now.

Strub Residential -- back of business card

Strub Residential — back of business card

Here is what Mark said about the FIRST batch we did for him, particularly about the question of putting photos on real estate cards, or, more precisely, NOT putting photos on them:

“Zida,
I want to reiterate that I LOVE my cards, and so does anyone and everyone that I would care to make an impression on.
I bashfully admit that when I embarked into this profession, my business cards had a HUGE photo of yours truly on them. It was just the way things were done.
As soon as I got bold and took my photo off (when I started my own company) the feedback was really interesting. My card become memorable because it did NOT have my mug on it. People would say, “Oh thank GOD you don’t have a glamor shot on here. Why do REALTORS do that?!” It was a great opportunity to jump into a discussion about how my company is different in other ways as well.
For example, it’s not about ME, it’s about YOU the client. I try to take the ego out of the work I am doing, including negotiating. If I do a SUPERB job for the client, they will sell me to their friends and family better than any glamor shot could. And that is the business I am seeking.
I worked on my “perfect card” for 2+ years with multiple designers. You brought it home for me, and I am really grateful! My card sets the tone, and my service seals the deal. It’s a great combo. Thank you, thank you, thank you!”

Strub Residential edge painting

Strub Residential edge painting

Taking the ego out, but the mojo is working really well without it, don’t you think?

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Randy Borges Business Cards

Randy Borges Business Cards designed by Ross Tanner at Flosites

Miami photographer Randy Borges had his fabulous new branding package, including these business cards, designed by Ross Tanner at Flosites, and came to Studio Z Mendocino to have them letterpress printed. Rhea Rynearson printed them in black ink and then they were edge painted, also in black. There is simply nothing like the deep impression of letterpress printing on a super-thick card, combined with really fine design, of course, to make a splash whenever you hand someone your business card. The little flash of black along the edge adds that extra I-don’t-know-what that takes them completely over the top and stops people in their tracks. Randy was a joy to work with, as is Ross, always, and if you go to Randy’s new website, also produced by Flosites, you will see his beautiful photography, which, I think you will agree, deserves this kind of presentation.

 

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