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Archive for the ‘Business Cards for Photographers’ Category

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We made up these gorgeous script cards and envelopes for one of the nicest clients we’ve ever had, Carrie Mullins, CEO of Washington, DC consulting firm, The Bachner Group. Carrie looked far and wide and tried many printers in search of business cards and script cards that would flout the masculine/drab/understated/button-down look of most stationery and design in her field. She found us here on our blog and website, bringing this quite beautiful logo she’d worked long and hard to perfect. She had been looking for someone who could make it really sing. Instead of using ink, we interpreted it in three metallic foils, gold for the type and smaller wing, pearl for the background wing, and deep red for the circle around the smaller wing.

Sing, sing, sing!

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They gleam, they glint, they are unabashedly feminine and powerfully bold, filled with a dynamic rhythm that discloses undercurrents of the powerhouse she is.

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The business cards turn the color scheme upside down. Printed on super-thick black museum mount in gold, red, and gloss foils, their gold foil edge gilding further dazzles the eye and startles the status quo out of its gray rut.

As always, out-of-the-box moxie shakes up the room.

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Knoxville photographer David Payne called one day last year and wanted to talk about business cards. I can talk about business cards all the live-long day, so we had a  conversation that ranged from printing and design to photography, cars, weddings, and the fact that I’ve long wanted to visit Knoxville, Tennessee. Etc. When two talkers get on the phone, you can expect some communication to occur.

Specifically, he was ready for a drop-dead-amazing business card, had encountered the Studio Z Mendocino website and blog, and thought I was the right person for the job. That’s always a lovely thing to hear, of course, and it was a pleasure to describe what my work is to someone as perspicacious as this new customer/friend David Payne is. He really got it — like, everything! I think that’s why he’s a great photographer, too. He gets it. He feels it. And he intends it. IT being excellence, devotion, a work ethic, aesthetics, the power of image and beauty, the pleasure of conversation.

I immediately got to work designing his new logo, which is a ‘dp’ inside a box that you can spin on its head and it’s still the same. We went back and forth with some ideas about color, type faces, and what you see above is the happy result, printed perfectly by Rhea Rynearson.

When the actual printing part started, though, that’s when we ran into some snags.

We got busy ordering his gorgeous, super-thick Cranes Lettra paper, the foil die and beautiful, sheer pearl foil, the film for the type on the back, the plates, the this, the that…minutia that make up what happens with letterpress that we are so used to and that usually goes very smoothly. Not every story has a straight-through trajectory, however. There were some illnesses, there were this hitch and that hitch, and in the end, I can only say, sorry… it took a long time. David was never-endingly patient, bless him. He was incredibly nice and understanding about every single thing and just kept his eye on the prize that he wanted. In the end, after everything, they got delivered and he sent me this email:

“Cards came in. They are PERFECT!!!!!!!”

 

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gold edge cardsMonica Wellington’s impossibly fabulous SPLENDIFEROUS women’s clothing boutique, on Fort Bragg’s most fashionista-friendly Laurel Street, needed a new business card. The last one I had designed for her was a little bit funky (thick kraft paper), a little bit swoozy (ultra-wild typesetting), and had served its purpose well for several years.

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Now, almost out of the old ones, she wanted something to match the way Splendiferous! had evolved over the ensuing years, to 2016. Monica wanted to keep the dandelion puff we’d always used, and she still loved “Splendiferous” spelled with an exclamation point in place of that “i,” in the middle, but it needed a new, sleeker, chicer, more uber interpretation that befit how the shop is now: Ultra-glorious.

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Monica couldn’t make up her mind whether she loved white paper or black paper. Each gives off such a different vibe. So, of course, in line with my motto, If it’s worth doing, it’s worth OVER-doing: I printed her new designs on BOTH–half on white Cranes Lettra 600 gsm, and half on black super-thick, thick, thick, amazing Museum Mount papers, and then, of course, we gilded the lily…

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Oh, gee. What can you say? Gold, metallic edge gilding.

On the white paper, we used a pearlized white foil for the puff and on the black paper, we used gloss black foil for the puff. Everything else was in gold foil. Everything else was just, you know, splendiferous.

Here’s the back.

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Next time you are in Fort Bragg, you HAVE to go shopping there.

You can order YOUR over-the-top, gilded-lily business cards from Studio Z Mendocino whenever you’re ready for the Next Step. 707.964.2522. These cards are very expensive, it’s true ($1.70 each for 1000 — and no, getting 100 doesn’t work to lower the cost, those would be well over $5 each), but they are worth every cent for the astonishment these little pieces of art provoke in potential clients, the curiosity, and the perfectly fitting vibe. If you’re going to have an ambassador out in the world representing you, it had better be capable of the heavy lifting your high-end clientele expects.

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Lynn Winter Edge Gilded Business Cards

Studio Z Mendocino is extremely pleased to announce that we are now able to offer mirror-like foil edge gilding for our business cards. We are extraordinarily happy to show you our first job featuring this insanely over-the-top adornment.Lynn Winter's Gold-Gilded Business CardsThe amazing creative genius Lynn Winter, recently returned to the Mendocino coast from Louisville, Kentucky, had never seen anything like our super-thick, black foil-stamped business cards. She loved them so much that she would require nothing less than to have me make her a new logo and put it on a bunch of cards, to properly commemorate her new life and new home. Over a glass of wine and a very long heart-to-heart-getting-to-know-you, I doodled this name-ish thing: Lynn…ULynn…Lynniverse…

Lynn Winter's New Logo

Which she loved. First thing. That’s how Lynn does things: she KNOWS; then she ACTS. So, OK. How fun…I told her how I would like to do it up, and, next day, made up the final layout, imagining it in two gleaming, unusual foil colors: celery and coral, stamped on 2.5-inch square, black cards. Done. Yes, she loved it. Then I told her about our newest embellishment option: gold or silver foil edge gilding. Yes. Do it. Sight unseen, she said yes, must have…gold…

Soooo…we did. And here it is. And she is just gasping around. Nobody can believe them. They are so incredible that I won’t even try to be modest. They just ARE incredible. As one of her friends just said, “I will just go on home now and frame this.”

Gold Foil Edge Gilding

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Michelle Jonne photos of cards

Marvelous photographer, Michelle Jonne designed her own business cards, then collaborated with me on the finished product. Black gloss foil on super-thick black Museum Mount over-sized cards are edged with a gorgeous salmon-y-coral paint. Fabulous in any language!

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Several years ago, Washington DC photographer Troy Woods, of Clark Bailey Photography, came to me for some really eye-popping business cards. Impressed with their effectiveness as business-building tools, his wife Kelley Epps-Woods (Washington, DC-based Bridal Airbrush/Makeup Artist, Beauty Editor and Speaker) followed suit a year or so later. Kelley has worked for some of the most prestigious cosmetic companies in the world. Her beauty and bridal artistry have landed her in dozens of local, national and international magazines, including, Grace Ormonde’s Wedding Style Magazine, The Knot Magazine, Washingtonian, BRIDES Magazine, Essence Magazine, The Wall Street Journal, Charlotte Wedding Magazine, Sophisticate’s Black Hair, international BliNK Magazine, and BRILLIANT Magazine, to name only a few.

Known for her ‘luminious’ skin applications, Kelley has beautified several hundred brides, celebrities, and politicians., including America’s most renowned and award-winning nutritionist, Dr. Ro, and former Secretary of Labor Dr. Alexis Herman. Her work has been featured on The View, Dr. OZ, CNN, Bloomberg, ABC, CBS The Early Show, Bet.com, Fox TV, and Oprah’s ‘O’ The Magazine Tour. Her business cards needed to express her fine aesthetic, expertise and dedication to detail and gorgeousness in all its forms.

Instead of the gold and gloss foils we used on Troy’s cards, Kelley wanted the cards to reflect more feminine influences and asked for a particular shade of warm pink for the foil, though she wanted us to use the same super-thick black paper as Troy’s. We went on a search for foil that would come close and found it — a kind of lipstick color we all crave. Troy designed the cards.

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Randy Borges Business Cards

Randy Borges Business Cards designed by Ross Tanner at Flosites

Miami photographer Randy Borges had his fabulous new branding package, including these business cards, designed by Ross Tanner at Flosites, and came to Studio Z Mendocino to have them letterpress printed. Rhea Rynearson printed them in black ink and then they were edge painted, also in black. There is simply nothing like the deep impression of letterpress printing on a super-thick card, combined with really fine design, of course, to make a splash whenever you hand someone your business card. The little flash of black along the edge adds that extra I-don’t-know-what that takes them completely over the top and stops people in their tracks. Randy was a joy to work with, as is Ross, always, and if you go to Randy’s new website, also produced by Flosites, you will see his beautiful photography, which, I think you will agree, deserves this kind of presentation.

 

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