Archive for the ‘Buckslip’ Category



We made up these gorgeous script cards and envelopes for one of the nicest clients we’ve ever had, Carrie Mullins, CEO of Washington, DC consulting firm, The Bachner Group. Carrie looked far and wide and tried many printers in search of business cards and script cards that would flout the masculine/drab/understated/button-down look of most stationery and design in her field. She found us here on our blog and website, bringing this quite beautiful logo she’d worked long and hard to perfect. She had been looking for someone who could make it really sing. Instead of using ink, we interpreted it in three metallic foils, gold for the type and smaller wing, pearl for the background wing, and deep red for the circle around the smaller wing.

Sing, sing, sing!


They gleam, they glint, they are unabashedly feminine and powerfully bold, filled with a dynamic rhythm that discloses undercurrents of the powerhouse she is.


The business cards turn the color scheme upside down. Printed on super-thick black museum mount in gold, red, and gloss foils, their gold foil edge gilding further dazzles the eye and startles the status quo out of its gray rut.

As always, out-of-the-box moxie shakes up the room.



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Meier/Ferrer designs contemporary, modernist furniture that has been featured in a slew of national and international magazines. Their look is clean, hip and ultra-chic, which matches perfectly the design Andrew Cinnamon did for their business cards, and which Studio Z Mendocino printed on our venerable 1952 Heidelberg letterpress. It’s that meeting of the centuries that I love so much: the Twenty-first to the Fifteenth, to be exact — Thank you, Mr. Guttenberg for giving us the means to impress all these five hundred years.

We printed deeply the hard-edge typeface Andrew adapted for this purpose onto super-thick 600 gram Lettra paper. Dense black ink. One side only. And let the typography tell its own story with no fanfare other than its own audacity. We also made script cards for them. Four by nine cards that fit into a #10 business envelope or can be paper clipped to a sheaf of design mock ups with a little note. Love love.


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We all know photographers are big Wanting Things. They want new lenses and backs, new programs and apps, they want chic cases and they want the latest and most extravagant everything. They all want STUFF all the time, I guess because there is SO MUCH STUFF TO WANT. It gets confusing, not to mention expensive, when you draw a photographer’s name for gift giving at this time of year. So, to make your coming few shopping weeks less hectic, may I humbly suggest you just call me up and order a beautifully letterpress-printed gift certificate, in a denomination you find most appropriate, for letterpress printed business cards. You know they’ve been ogling other photographers’ cards, just wanting away, like Kip Beelman’s fuchsia edged, super-thick square cards, designed by Ross Tanner and printed at Studio Z:

or Dana Goodson’s vibrant blue edged letterpress business cards AND stationery suite:

or dramatically fabulous Clark Bailey’s black and gold super thick museum mount cards with black gloss foil:

or Hiram Trillo’s big-sky-shiny-blue-foiled cards and stationery wardrobe:

You know she wants them. You know he has been yearning… Or maybe the photographer on your list has been hankering after a completely new brand. Like the ones I did for Alana Couch and Jonathan Chan and Maria Bernal — the sexy black ones with hot pink edge painting —  or Laura Gordon. You can apply a gift certificate to branding and/or printing, business cards and/or stationery, invitations and/or whatever. You can choose to make it for the whole job or just something they can apply toward the printing of their dreams.

From the most austere to over-the-top wild, a letterpress business card from Studio Z Mendocino, or a new logo design, can make a difference in the clients one attracts and the jobs one lands. Ask our clients this,  about what having jaw-dropping cards like the ones shown here has done for their businesses.

Here, for instance, are Florida photographer Audrey Snow’s pearl foil and chocolate ink ones:

And of course the gift certificate idea is not limited to photographers. Jennifer Chapman’s new brand and cards are an example of one of many “other” categories.

Lawyers and interior designers and Realtors want fabulous design and letterpress, letterpress, letterpress:

Well, you get the idea. A gift certificate in any amount from Studio Z Mendocino will put a smile on the face of just about anybody who’s in business on your list, and will help them get closer to their vision of passing out business cards that stop people in their tracks.

Call 707.964.2522 to order your specially printed gift certificate for a loved one…or for yourself! We ALL want stuff this time of year, don’t we? Tell somebody! Call Santa!

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I don’t usually recommend that photographers use one of their photos on business cards, no matter how amazing. I think it limits what you do to that one image in people’s minds and, as we all know, there is SO much more to the range of work you do. When Elizabeth Perkins, a photographer from Roanoake, Virginia came to me for a new logo, business cards, and stationery wardrobe, she sent me a collection of images to let me get a feeling for what her work is like. One image, a stairway she shot in England, captivated me for some reason and I decided i wanted to use it and see what we could do to adapt if for Letterpress Printing. The singular image had to be turned into a one-color, fairly coarse halftone that could be made into a letterpress polymer plate and printed on black paper. This meant we had to print the negative image in order to make it look positive on the black paper. I know those reading this far are probably mostly photographers, so you can get your mind around this, yes? OK, then we printed it in white ink, so there was a bit of bleed-through from the extra-ultra-thick, black Museum Mount paper, creating something rather elegantly gnarly. Well, how can i explain this? We followed this up by printing the logo I designed for her in gold foil, with the contact information on the back also in gold foil.

I have to say, this is one of the most arresting business cards we have ever done. It has everything: a gorgeous but not too literal bit of Elizabeth’s work translated to something iconic; elegant typography; drama;Artfulness, and everything but a steak and mashed potatoes for utter satisfying gorgeousness. If I do say so myself.

Before Elizabeth and husband Jeff opened her shop in Roanoake, they also wanted us to send letterhead, envelopes, invoices, tags to hang or put up near the photographs, mailing labels and thank you cards.Here are her script cards and envelopes:

And above, her tags.

Below, one of her receipts, a correspondence card and hang tags.

They told me the opening was a grand success, with many well wishers, lots of excitement and even a few sales. I only wish i could have been there too to celebrate with them. Doing a job of this scope makes me feel like such a participant!

It was immeasurably fun to work through all this as Elizabeth’s plans developed and evolved over time. Finding something that expressed her personality and style … it’s one of the most pleasurable aspects of doing my work. The experimental nature of always pushing things a bit further than they have gone, too, makes me very happy. This project opens up a whole new conversation about images and letterpress printing. Working on the next experiment right now.

Congratulations Elizabeth, on your new shop. Thank you for allowing me to work on all this with you.

All photos by Pablo Abuliak

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Everybody is drawing names and worrying about what to get for so-and-so, who needs so many things (or already has everything he or she needs). Not another necktie! And slippers…nuh uh… Cozy jammies are always nice, but maybe there is something even more appealing and creative, don’t you think? A fabulous and elegant solution to the yearly dilemma could be a Gift Certificate for Graphic Design and Letterpress Printing from Studio Z Mendocino. You still have time to order one and have it delivered in time for the Holidays, all gussied up in a pretty colored envelope, letterpress printed on premium paper, in the amount your budget allows.

Your special someone will appreciate having personalized letterpress printing and creative work done up by the designers and crafts people here at Studio Z Mendocino. To get some idea of the array of work that is available, go to our web site www.studio-z.com or look around on our blog for more recent work. A calling card, correspondence papers, stationery, a new logo, extraordinary business cards for the entrepreneurs on your list, or even something toward the bride and groom’s upcoming wedding invitation.

Name the amount you wish to give, send us their names and addresses, and we will take care of it from there.


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WAYZGOOSE! invite_Page_1


Dateline: Studio Z Mendocino, 711 North Main Street, Fort Bragg, California, Mendocino Coast, Edge of the Continent Overlooking the Vast, Rocking Pacific, Storm Coming, 24 Foot Waves Expected —

It’s a crazy madhouse in the shop. The champagne and bean-feast is tomorrow and we are in the middle of a maelstrom of activity, and have been all week. Getting ready for two or three hundred party-ready people takes some preparation. The questions of what we want them to see when they walk up the street and in our door requires  discrimination and decisions. After all, twenty-five years of work is a lot of little pieces of paper, a lot of … just everything. Sorting through this history is an opportunity for introspection that you would not believe; I deeply feel  the import of this moment in my life.

A while ago I had an exhibit of work called “Generation X (Excuse Me, That’s No X) — Ten Years of Letterpress Printing In the Wrong Century.” Now it’s been a quarter of a century already, and I find myself poised at a Moment, a really superb moment. Looking back. Looking forward. I am feeling very happy today. I wish you could come to the party tomorrow and maybe you can.

Here is what a Wayzgoose is, in case you missed other posts. It is right off the invitation insert:

A wayzgoose has a long tradition in the history of printing. The first time we heard the word we had to look it up in the OED*. These days, a Wayzgoose is more often a dinner where letterpress printers gather to talk about the art they love, and believe me, that is some talking. A keepsake is often printed to commemorate the occasion, sometimes
printed up right at the affair, & there can be entertainment as well. Always ready for an excuse to throw a party, Studio Z Mendocino long ago adopted the idea, turning it into an appreciation of our customers & an opportunity to show off the beautiful craft we still get to practice.
“It is also customary for all the
Journey-men to make every
Year new Paper Windows…;
Because that day they make
them, the Master Printer gives
them a Way-goose; that is,
he makes them a good Feast,
and not only entertains them
at his own House, but besides,
gives them Money to spend
at the Ale-house or Tavern
at Night. These Way-gooses,
are always kept about
Bartholomew-tide. And till the
Master-Printer have given this
Way-goose, the Journey-men
do not use to Work by Candle
*Oxford English Dictionary
“Carriages were chartered,
an enormous quantity of
eatables and drinkables
provided, and away we
went, a regular wayzgoose
or bean-feast party.”
The Cruise of the Cachalot, by
Frank T Bullen, 1897

When we saw the part about the “bean-feast,” we had to look that up in the OED too. It actually means a feast, but we decided that it meant beans, and that is what our tradition became. A bean-feast with actual beans, and we would spare no creativity in serving beans from every corner of the world. Everyone was very, “Oh, ho ho, beans and champagne!” but then they would just eat the whole feast up and drink up all the champagne, even though it was quite cheap champagne (which is what we serve instead of giving out money to go to the Ale-house), and a regular Wayzgoose was had by all, in Fort Bragg. Somehow, with all the printing and designing and whatnot, we let our Wazygoose tradition go by the wayside, but for our Twenty-fifth Anniversary, how could we not revive it? We won’t be making paper windows, nor printing by candlelight at the Studio Z Mendocino Wayzgoose, but there might be a lagniappe to take home, if all goes well. We certainly look forward to seeing you here, to showing you our recent work, to serving champagne and beans to you and to ushering in our next twenty-five years. We hope to greet you at our party.

WAYZGOOSE! invite_Page_3

One other thing we added to the fete is Dessert and Shopping downstairs. It’s going to be so much fun I can’t stand it.

If you would like to read more about our work and history you can see the interview Arjen Noordman just posted to his online magazine, Cranbrook Design http://cranbrookdesign.com/index.php/topics/more/letterpress_by_zida_borzich/

Wishing you every good thing in the world as I dash off to glue some more business cards on a board and bake another batch of chocolate chip cookies. Quarter of a Century… how did this happen???? !!!

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I went to Yoga and came back to FAME.


NO, I am not going to show you a single thing, only Maria’s birthday photo. You have to wait to see the new logo. Sworn to secrecy…But you can read her progress report on this totally hot and sweaty project. We are both too excited to stand it.

Here is what Maria Bernal posted on her blog tonight:

Coming Soon: The new look of Maria Bernal Photography

by admin on Oct.12, 2009, under For photographers

Hi Everyone!! This message is for all the business owners and photographers out there that read my blog.

I.AM.SO.EXCITED.  Why?  Well, I did something for myself and my company and I think it is super awesome! What have I done?  I have been struggling with my company logo and I have been struggling with my website and all the other business stuff that goes with it all. I wanted a FULL IMAGE, I wanted NEW MARKETING materials, I wanted THE WORLD!!! Ha Ha.

Anywho…Marketing and image are a HUGE PART of a photographer’s business and I felt that I needed a huge change.  How does one go about figuring out what their company image is and what it should be? What kinds of things do you change when you go about a new marketing strategy?  Well, first, you need a SMOKIN’ logo-that is the foundation of your image. You need a great website, something that you love and that your clients will love (hopefully). New stationary, New gift cards, New envelopes, New EVERYTHING!  That is a lot to change. How do you get started?  I can tell you that I struggled because as artistic as I am, I was in my box! I could not get out of it to design my new company image. I wanted something new, bold, sexy…I could not design it :(

Then came a light at the end of the tunnel. I called one of the top designers in the country: Zida Borcich of Studio Z!  HOLY CRAP. That woman is a GENIUS!  No, not just a “genius” but a GENIUS!!! I called her up and I showed her my website and I said “Zida, I need something sleek, sexy, and uptown”.  For you car folks..I wanted a bugatti, I wanted a Maybach… mmm. She said, “ok, I understand”.  I said “Zida, I am not easy and I may take a long time to agree”. She said “I am pretty sure I understand what you are looking for”.  FOLKS-She nailed it in two days!! You ask yourself… “why do I need to hire a graphic designer to design my new marketing materials? I am an artist, I can do it.”  Well, there is NO WAY I could have come up with what she did because even as artists, we can be in our box when it comes to marketing materials.    Zida has designed new primary logo, complimentary logos for letterheads and other stuff… Zida has truly given me a new brand and I love her for that!  My new business cards that she is designing for me with the letterpress + painted edge technology will be “to die for”.  Zida is not able to put all my stuff on her website yet because I want to reveal it first but, I know it will be because she did an amazing job.

Anyway.. I thought I would let you all know that a change is coming and I love what I have seen come through this office. The new logo is..”yummy” and I am IN LOVE with it and I could never, ever have gotten there withouth Zida. So, if you are looking for that “je ne sais quoi” to separate you from others as a new business or as an existing business looking for a re-vamp. Call her. Seriously, call her.  You guys know me. I don’t spout off about just any business, I spout off about the top businesses and she is worth EVERY PENNY!!

So..Stay tuned everyone! Change is coming and I hope you like it, I know I will.


I mean, I am DOING the logo and this makes ME itchy to see it!!!

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Shawna Noel, thank you Darling, for sending us these photos of your Studio Z Mendocino letterpress printed stationery.

Back in the day, as they say, most people had what was called a Stationery Wardrobe. It was part of every civilized person’s accoutrements, like cravats and hope chests, hoop skirts and snoods. You know. So, the Stationery Wardrobe contained all manner of things to help said civilized persons get along socially and correspond in a civilized manner. There were “calling cards” of course. That would be a little card with just one’s name on it. No phone number (no phones), no URL (no computers or internet), no cell (what’s a cell?), no blog, Facebook, Flickr or Twitter info (ditto ditto ditto ditto), and no address either, even though surely these people had homes.

When one called upon an acquaintance, a Calling Cards was given to the maid, probably on a silver salver, though I was not there at that time so I am not sure about this detail. The maid would take the salver or card up to her mistress so the mistress might get up and go to the drawing room and greet the visitor without having to guess if it were the Jehovah’s Witnesses or the Fuller Brush Man calling. We have all seen this scene in every period movie ever made. Perhaps it was the Vicar. Perhaps it was the Earl from next door who wanted to ask her hand in marriage. Perhaps it was the ladies arriving for tea. I don’t really know. It was somebody calling and that somebody had a Calling Card and that is what we are talking about here.

The Calling Card of course has morphed into the Business Card and we all know what that means, full of extraneous information besides the name engraved in severe, unrelenting black ink  (see more Business Cards in previous blog posts here), and surely they are used for more than calling nowadays. Never mind the dirth of silver salvers and maids to carry them around. They are a little portable advertising power houses, but never mind that right now. We are talking about Stationery Wardrobes in the Olden Times so I will try to concentrate on that right now.

If the civilized person were invited to a grand party, a Calling Card was handed over so the name could be announced in a loud voice to the already arrived crowd. “Sir Blahbbedy Blah!” and everyone would have to look up and case the costume and hairdo and start gossiping about him.IMG_8961aweb

The rest of the Wardrobe consisted of various sizes and shapes of writing papers. In your specially made wooden box you had to have a range of formal papers, from monarch (personal size is still7.25″ x 10.5″ sheets and their matching envelopes, lined or unlined) for letters; Correspondence Cards (usually 7″ x 5″) horizontal flat cards for shorter notes and thank you messages; Informals (5.5″ x 4.23″ folding note cards and envelopes to match). Informals came in several ways: one with the woman’s first and last name, one with the couple’s two names, like “John and Jane Jones;” and one with only the husband’s name. You could also have stationery for your house, so that your house guests could write letters while visiting at your manor. I want a manor, don’t you? And there were various sizes, starting with a 5″ x 3.5″ note on up. And that was just the personal stationery. There were also several kinds of business stationery, of course. And there might be other things … for instance, personalized place cards, note pads for lists and such, gift tags, and of course your own letterpress printed book plates, which were an artform all their own. I am surely forgetting something here, but as you can see, those were the days that really kept printers busy.

When I worked for Al Moise, we used to do a lot of that kind of printing, personal informals and it was a yearly shopping spree for many ladies on the Mendocino coast. Maybe we would change the ink color year by year, but we would probably keep their type set up in the morgue and just reprint as the orders came in, doing up enough to last a year of invitations, thank you notes, condolence, notes, letters to relatives, and notes about why Johnny couldn’t make it to school yesterday.

You might think this is excessive, since emails are so much quicker and cheaper, but may I just say that having stationery to fit many occasions somehow makes one WANT to write more often, and not just an email or a Facebook post. You might find yourself using a more florid form of your own handwriting, hunting down the latest and most attractive matching stamp to put on it, thinking of poetic metaphors and wondering whom else you might want to thank. In other words, writing a note has become an occasion, and it is one of life’s little pleasures. People who receive these missives, I must tell you, find them awfully appealing. Oh!! Not a bill!!! Not another bid for a donation to a good cause!! A letter!!!!! It’s so extravagant. It’s so civilized.

Shawna Noel has what I would call a modern, slimmed down version of the  Stationery Wardrobe, and we are doing more of this type of order these daysIMG_9003awebWe made Business Cards, Buckslips (also known as Script Cards) and Envelopes for her, using her already designed, three color logo. The Calling Cards…I mean Business cards…were printed in three runs on 600 gsm Cranes Lettra. We put her Script Cards on 300 gsm Lettra, and used Cranes square flap envelopes to finish off her set.

Script cards, we find, are the perfect modern alternative to a zillion sizes and shapes of stationery. At 4″ x 9″, they fit right into a #10 envelope, which, when you need it, is also good for an 8.5″ x 11″ business sized letterhead, sending a check or request to pay up.

It all looks awfully good in tones of orange and warm gray on Flourescent White stock. Don’t you think?


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