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Archive for the ‘Advertisements’ Category

Our latest issue of Real Estate Magazine brings not just all the real estate listings you want to know about on our gorgeous Mendocino coast, but, as usual, an engaging, lively editorial about one aspect that makes it fabulous to live here. Author of the article, Mike Evans, now lives in Japan and is president of the Miasa Sister City Association. His offering describes the Miasa-Omachi Sister City to Mendocino, its history and the upcoming Art Exchange Shows that will bring seven Japanese artists here for a spectacular group exhibition at the Mendocino Art Center and the Edgewater Gallery in Fort Bragg later on. There is also a short article about the Mendocino Film Festival, which is coming right up June 1st to 3rd, and I can hardly wait. It’s such a treat to get to view movies that are not in the mainstream while schmoozing around with local and touristic movie lovers. And this year they have added two new venues: Fort Bragg’s Coast Theater and The Arena Theater in Point Arena — very, very excellent news.

We are pleased to be able to bring  you this type of information each month. You can pick up copies all over the county, in real estate offices, at post offices and at many grocery stores, galleries, inns and other lodging places. You can, as well, read it online here. Also, if you are interested in placing an ad in this popular, widely read tabloid, please call us at 964 1318.

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Wonderful writer Brendan McGuigan wrote the cover story for the new issue of Real Estate Magazine, all about the coolest new wine bars and tasting rooms in Mendocino County. Pick it up all over the place: Fort Bragg and Mendocino post offices, Harvest Markets, and a zillion realtors’ offices to name a few. Or you can read it online at REM Makes you want to rent a limousine asap!

Prices keep going down on properties around the county, so if you are in the market for some land or a new house or a business building (like MINE!!!!) come browse around the magazine and keep your finger on the pulse of so much that goes on in our amazing place.

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Julie and Lewis, of Stella Cadente (shooting star) Olive Oil Company, decided they wanted to redesign their labels and came to me last year. We started with some already fabulous elements from the old labels, like the shot of olive leaves and olives and their arresting Stella Cadente logo, but the labels needed to “sing” from the shelves a bit more. You could hardly read “Stella Cadente” on the old labels from two feet away, nor was the information “Olive Oil” clearly evident on the front. The colors were also wonderful, so I had a lot to work with and a lot to reproportion and rethink. We are all happy with the outcome, which you see here.

With the many strictures for legal labeling, I worked with Julie to get the information required by the FDA AND information a potential customer wants to see, all in the right order, then organized the information in a more easily readable (from the grocery store aisle), and aesthetically pleasing format.

I think graphic design is really a form or organizational thinking. What are we aiming for? What is needed and wanted? To whom is the product marketed, what demographic? For what is that market looking ? THEN, what is pretty? All this has to fit together for a successful, salable, easy-to-understand product labeling. Food and wine labeling particularly provide challenges because of strict labeling requirements. On this label we also got the nutrition information label on the back and a blurb about the company and its fantastic products.

The labels, printed at Collotype, in Santa Rosa, were done on a medium with an oil-proof finish that carries a gorgeous sheen. I am in LOVE with this paper!

The six bottles work together in a pleasing interplay of color and design that does what I aimed for: they sing from the shelves.

I love to walk down the aisle at Harvest Market and see this new look harmonizing away into the aisle!

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The Westport Hotel, Westport, California
All photos by Pablo Abuliak

A few years ago, Dorine Real and Lee Tupper bought the old Cobweb Palace, a hard-used, decrepit hotel and bar that had presided over the pristine seaside village of Westport, California, about twenty miles north of Fort Bragg, since the 1800s. They undertook the intimidating mission of transforming it into its twenty-first century incarnation as The Westport Hotel and Old Abalone Pub. Only people who knew it “back in the day” (I am one who visited the Cobweb Palace in the 1970s), and inhabitants of the population-200 town who watched the remodel as it happened, have a grasp of what Dorine and Lee had to do to get it to its newly splendid state. It’s almost beyond comprehension to find the place whole again, serenely overlooking sunset over a rumpled Pacific, as it has since Westport’s glory days as a major logging town. The Hotel has re-birthed to a level of comfort and loveliness that, I am sure, it never possessed, even when brand new. Because of the vision, dedication and, I can only surmise, stamina of its new owners, Westport has become a destination for people seeking a retreat from modern culture and busy-ness, an imaginative and delicious meal, a place to gather in a community that is exactly what it is: homey, substantial, unaffected and really fun.

You enter from The Hotel’s beautifully finished, west-facing front porch to find the Old Abalone Pub gleaming in light that streams from every window: the deep blue room with endless views westward, pressed copper ceiling, red chandeliers, warm woods and even warmer greetings from its staff.

The Old Abalone Pub

The best part of all this is that The Westport Hotel has somehow retained its warm, welcoming, unpretentious soul through its rebirth. It’s a place I want to visit again and again, to drive that gorgeous road to a gathering place for friends and family, locals and visitors, where we all can get something fabulous to eat, something wonderful to listen to, unparalleled natural beauty, something soulful to inspire our lives. There is no place like it. Their tag line is “cozy, casual and a little bit elegant.” Yes, I’m a fan. It succeeds on all counts, exceeds every expectation.

Chef  Shana’s inspired, imaginative, locavoracious potstickers

Get sconed at the Westport Hotel — Dorine’s famous scones
The Arches Room with a View — yummy lodging by the sea

Imagine how exciting it was for me to get to design The Westport Hotel‘s new business cards, ads, rack cards, and just-launched web site. Maybe you can’t imagine it, but I was excited, may I just say. Working closely with Dorine and Lee throughout these various projects is one of many creative delights of this work because their vision didn’t stop at the building, but informs all of it. Yet they are open and welcoming to my ideas, which, if you have worked with me, are kind of never-ending and don’t want to be squished. They never squish. Everything is part of this big, amazing idea that almost takes on a life of its own. Here are the business cards:

The Hotel’s wide front porch is decorated with a huge metal sculpture, forged by a local artist, of seaweed spiraling over a giant replica of an abalone shell. This I took as the motif for the front of the letterpress business cards. To reiterate the pressed copper ceiling, we chose a gleaming copper foil. The the finishing surprise was finding a holographic foil that looks a lot like the inside of an abalone shell. I used Lee’s sumi-e brush drawing of an abalone and filled it with the blue-green-silvery patterned foil, making every card one-of-a-kind. The paper is deep blue on one side & white on the other (this is called “duplex” paper); on the white back side,  contact and schedule information is printed in deep blue ink.

Eco-artist, Erica Fielder, helped me figure out how to redraw the seaweed one night while enjoying a little impromptu dinner party and Photoshop session at my house. A big, collaborative beauty, don’t you think? It continues to be a pleasure to work on the printed materials and web site for this place; to be able to use Pablo Abuliak’s unerringly spectacular photographs, with brilliant styling by my daughter Alicia Borcich Abuliak; and to work with my brother, Joe Neves, on the web coding (see our handiwork at www.WestportHotel.us). Yep, I am so lucky to have such a talented family.

We did not stop at business cards. Below is an ad I made for the Hotel, for the magazine 101 Things to Do in Mendocino County.

Worth the Drive, indeed

If you want to make reservations for rooms or meals, call them up: 877.964.3688 (locally 964.3688). You can discover more, plus see our web design work, on the web site we just designed for them: www.WestportHotel.us

If you want to have a consistent branding context, it makes sense to have a designer who can provide creative design, letterpress printing, a sensitive ear and eye, a million ideas, extensive experience, and one-stop shopping for all print collateral, as well as advertisements and web design capabilities. That would be Studio Z Mendocino. Did you know we did more than letterpress printing? Yes, even digital rack cards like these:

The Westport Hotel offers breakfast when you rent a room, gorgeous Sunday Brunches, afternoon tea on weekends, and absolutely worth-the-drive dinners by Chef Shana Everhart, four nights a week, plus beer-wine-espresso and a brilliant pub menu in the bar. Let’s meet there sometime and talk about YOUR branding over a beautiful glass of wine and something delicious at sundown.

We welcome your inquiries: 707.964.2522

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This photo by Pablo Abuliak and the rest by me, which is why they are not as good.

Branding experts tell us that is is engraved in marble that every real estate agent and broker MUST HAVE HIS OR HER PHOTOGRAPH on every single business card and all printed materials or suffer bad consequences. We understand the motive here: Prospective client interviews a bunch of firms and agents, takes all their cards home and ponders whom to choose. A photo helps client remember who was who. But is that the ONLY way a business card can actually distinguish its owner? Well, of course, you are here, at the letterpress capital of the world, so you have an inkling of what my opinion of this is going to be. But I won’t let that stop me from going ahead and opining away on this breathless topic.

To pursue our scenario further: If, in the handful of cards the client takes home to peruse, there is a certain thick, gorgeous, unusually-shaped card with a beautiful logo, well printed with deep impression, and the logo is interesting, compelling, and the client has never seen anything like it in his life, whose card, may I ask, is standing out? Whose card is speaking loudest and most eloquently about its owner? Well, yes. The big question is always, what is your business card saying about you and how hard is it working for your business?

So I have done digital cards with photos on them, and they are beautiful, too, because they are well designed and have interesting color and typography, so they work. But I have also done letterpress cards like Mark Strub‘s above, that have no photo, and just look at it. Mark loves the way people respond to it every time, and we love it too, just because.

I made these cards for Iain Reilly recently, a real estate broker in the Napa Valley: Black/white duplex paper, apple green foil stamping on the black side, with this sort of “internal monogram”logo I made for him, no photo. He tells me he never hands a card to anyone who doesn’t say something about how amazing they are. BTW, he also got a complete stationery wardrobe. Letterhead and #10 envelopes, a 9 x 12 envelope for sending things flat, folding black/white duplex paper note cards and envelopes for them because he writes an inordinate number of thank you notes.  That is an incredibly rare thing these days. Whenever I get a hand addressed envelope in the mail, you can be sure that is the first one I want to open. Here are Iain’s note cards and envelopes:

The front of his envelope makes you want to know what’s inside

I’m sure there are arguments on both sides of this issue that will hold up in court, I just wanted to put out my two bits. Photo or no photo, what is YOUR opinion?

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love this Pizzuti Studios image from the SnapKnot site

I wanted to let my photography clients, and potential clients, know about a new website that I think is fantastic. I’ve never recommended a site in my blog before, but I found the idea and its execution so exciting and full of promise, that I have actually arranged with the SnapKnot team to give you a coupon for 1/2 off on your first month. So, you can try it out for the first month for only $24.95, and if you love what it does for your business, you can continue to be enrolled at the regular rate. All you have to do is put in the coupon code ZIDA1 when you sign up.  (Say” Thank you, Zida”!)

I met Mike and Reid of SnapKnot at WPPI, in Las Vegas, in March. They had just launched the site and were meeting scads of photographers who saw the potential and wanted to be included. As we all know, building business is a numbers game: the more people who know your name, the more likely it will be that you will be contacted and have the chance to convert them into clients. SnapKnot shows your work to the world in a sophisticated showcase. Sorted by region, by price, the website tells prospective brides about you and your vision, and lets you be seen by so many more people than your blog or website, all by itself, will be able to gather. I hope you will go see what they are doing for photographers, and see what happens when your business is highlighted there. Please let me know your findings too.

love this Studio EMP image from the site

Here are the main points about what SnapKnot can do to amplify your business visibility and profitability:

SnapKnot allows engaged couples to find the best wedding photographer to suit their needs by answering three basic questions about potential photographers:

What does your work look like?

SnapKnot is a photocentric site, and effectively showcases wedding photographers’ work. Brides can compare and contrast photographers side-by-side.

Where are you located?

There is an easy search and filter function based on a bride’s city or destination, so a bride can choose to look at wedding photographers only in her desired area.

What is your typical budget range?

Brides are able to filter wedding photographers based on their budget/price range. SnapKnot will only display wedding photographers who fall within the selected budget.

Wedding photographers can choose either a Free or Premium listing.A Premium listing is $49.95/mo. (only $24.95 for the 1st month if you use the coupon code “ZIDA1” when signing up).Premium members receive all Free features, PLUS:

  • Front four exposure

  • Priority placement

  • Larger display

  • 5x exposure in multiple cities

  • A dozen images

  • Connect with your leads in real-time

  • User dashboard stats

  • Logo upload

  • Paid advertising

  • Upgraded social media marketing

  • If you are curious to see what will happen should you join them, you can find out right now. Be sure to let them know the coupon code, which is ZIDA1 (zida and the numeral one), when you sign up, to receive your 1/2 off offer for the first month. I’m so happy to share this with you today.
  • love this Lucero Photography Inc. image from the site

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    All I can say is, get your tickets early this year for the Mendocino Music Festival. As the designer and printer for the Festival these last three years, I’m one of the first to be privy to what’s coming. Lemme tell ya: It is going to be so fantastic. You can read all about it on their web site (designed by Studio Z Mendocino!!): mendocinomusic.com

    Every year for the last twenty-four, the Festival has mounted a gigantic white tent right out on the headlands on Mendocino Bay. Inside that tent, for a couple of weeks in July, occurs the most gorgeous, inspiring array of musical offerings you can imagine. From classical orchestra to opera, from world to blues, from folk to JAZZ, we get to feast our ears and eyes on music music music, making our world go round a little bit faster and happier in the middle of summer. I LOVE the MUSIC FESTIVAL!! Here is the inside of the ticket brochure I designed for this year’s Festival.

    Yummy, no?

    OK, I have to go get ready for the Ball. Oh, didn’t I tell you? I am going to a masquerade ball in San Francisco tonight! Wait till you see the invitations we printed for it. I will tell all when I get back to town. Meanwhile, get your tickets so I can see you here in July at the Mendocino Music Festival!!

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