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Archive for April 18th, 2014

Bella Viva Business Card

Bella Viva Business Card — Seafoam green ink with gold foil stamping

Interior designer Deanne England recently contacted Studio Z Mendocino because she wanted a new look for her branding of her business, Bella Viva Interior Design, and a new business card. She found us online, and we were both surprised that we live and work only an hour-and-a-half from each other. From the first minute we talked, we knew there was a special spark in the quality of our communications. We “got” each other in the special way that makes you know things are going to be really exciting if you get to work together.

Deanne wanted something elegant that also showed her slightly quirky side too. We talked about the myriad possibilities, the infinity of choices doing any design project … and then I set to work over the weekend.

Right off the bat, I drew this little conundrum of a mark…a flower, maybe?…but if you look closely, you will see the initials “bV” for Bella Viva hidden in the leaves. She loved the mark, even before she saw the initials; then she loved the game of having to look and find the little mystery. She also was very clear that a “seafoam green” be included somehow. The card you see above is the result of our very flowing, mutual creativity.

If you have ever worked with interior designers, you know that there is no detail too small to suffer over until it’s perfect, and that is how we are about printing too. We got along like peas in a pod. Her meticulous attention to keeping things clear guided the project to its happy conclusion.

Ms. England works with clients in both northern & southern California on full scale remodeling & building projects, as well as design consultations in property investment evaluation, home staging analysis, professional organizing solutions, and even event design. Deanne is available by appointment only and welcomes all inquiries regarding her work, design philosophy, and design process. She can be contacted at 626 722 7809.

Deanne was immediately in love with the feel and look of Cranes 600 gram, super-thick Lettra, which takes the “bite” of letterpress techniques like nothing else, and feels wonderfully substantial in the hand.

Bella Viva Business Card Back

The backs of the cards had to be as pretty as the fronts, and they are.

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