Several years ago, Washington DC photographer Troy Woods, of Clark Bailey Photography, came to me for some really eye-popping business cards. Impressed with their effectiveness as business-building tools, his wife Kelley Epps-Woods (Washington, DC-based Bridal Airbrush/Makeup Artist, Beauty Editor and Speaker) followed suit a year or so later. Kelley has worked for some of the most prestigious cosmetic companies in the world. Her beauty and bridal artistry have landed her in dozens of local, national and international magazines, including, Grace Ormonde’s Wedding Style Magazine, The Knot Magazine, Washingtonian, BRIDES Magazine, Essence Magazine, The Wall Street Journal, Charlotte Wedding Magazine, Sophisticate’s Black Hair, international BliNK Magazine, and BRILLIANT Magazine, to name only a few.
Known for her ‘luminious’ skin applications, Kelley has beautified several hundred brides, celebrities, and politicians., including America’s most renowned and award-winning nutritionist, Dr. Ro, and former Secretary of Labor Dr. Alexis Herman. Her work has been featured on The View, Dr. OZ, CNN, Bloomberg, ABC, CBS The Early Show, Bet.com, Fox TV, and Oprah’s ‘O’ The Magazine Tour. Her business cards needed to express her fine aesthetic, expertise and dedication to detail and gorgeousness in all its forms.
Instead of the gold and gloss foils we used on Troy’s cards, Kelley wanted the cards to reflect more feminine influences and asked for a particular shade of warm pink for the foil, though she wanted us to use the same super-thick black paper as Troy’s. We went on a search for foil that would come close and found it — a kind of lipstick color we all crave. Troy designed the cards.