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Archive for December 5th, 2012

A stunning business card carries the day when networking in Hong Kong, or anywhere

A stunning business card carries the day when networking in Hong Kong, or anywhere

 

The backs of the cards are as gorgeous as the fronts. Almost!

The backs of the cards are as gorgeous as the fronts. Almost!

Nami Lee, CEO and Founder of Tokyo Luxe, recently contacted me about doing business cards for her Luxury Concierge Services in Japan. She came with most of her logo completed — the design just needed a little fine tuning to adapt it for letterpress techniques. Because Nami wanted something that would stop traffic, we decided to print them on our super-thickest black museum mount paper with three foils: black gloss foil for the “T”, metallic silver foil and metallic gold foil. Then, after some consideration, I’m happy to report that Nami decided to go for the boldness of salmon colored edge painting.

Closeup of edge painting

Closeup of edge painting

 

When the cards were finally delivered to her in Tokyo, Nami immediately filled up her purse with them and flew out to network in Hong Kong. She emailed me that she has never had such reactions to a business card before. She says she is so happy we met each other online…one more miracle of modern life…she found this blog, called me, and the rest is history.

 

Tokyo Luxe black business cards with three gleaming foil colors on super-thick black paper
Tokyo Luxe black business cards with three gleaming foil colors on super-thick black paper

The finished cards have a vibration of something like jewelry, something at once timeless, unique, and somehow managing to seem contemporary yet also classic. Incredibly thick, luxurious paper foil stamped in gleaming metals, and flicked with the understated-but-ever-so-THERE salmon color along the edges are a force of marketing to be reckoned with. You will not be forgotten when you leave behind something this amazing and beautiful.

This is the photo Nami sent to me from Hong Kong:

Photo Nami took when her business cards came
Photo Nami took when her business cards were delivered to her in Tokyo

 

 

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