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Archive for September, 2012

Some of the most respected and talented, not to mention insanely good looking and darling, photographers and teachers in the industry, Bob and Dawn Davis had Studio Z Mendocino make up their latest iteration of business cards. The brand and design was already established but we needed to do some modifications on the design to make it really work as a letterpress piece of art — to make it swing and to make it sing…The backs, especially, needed an update, which, between Dawn and me, came out much nore interestingly than what they’d had before. It took a good deal of negotiation and trial and error to get to this place. Sometimes the limitations of letterpress printing are hard to understand, but having worked in this medium for over 35 years, it seems I can spot trouble coming and head it off at the pass. Sometimes it takes massive amounts of creativity to make a design really work, and sometimes it’s a cinch. This already beautiful branding just needed some fine tuning and the WoW factor swung into the stratosphere.

We printed them on super-lux, super-thick 600 gram Cranes Lettra in two colors, a smoky blue and a warm gray, then die cut them outside the front inside rule. Deep impression and beautiful materials and infinite skill and care made everyone so happy about these amazing business cards. Especially the adorably cute and talented couple who gets to pass them out!

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