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Archive for August, 2012

This is the business card we produced for New York City event company, Platinum Soirees. Nacole Powers designed the logo herself and wanted the major wow factor of a matte black, ultra-thick card with platinum and royal blue foils. I had adapt here existing logo into a two-color image that would work for letterpress. As you probably know, not every design is letterpress-friendly. The original design was not specifically created for this techniques; drop shadows had been applied to make it look like letterpress (kind of). Instead, Nacole got the real thing and no drop shadows were needed. The deep impression of letterpress achieves a little shadow around each image and letter — very beautiful, don’t you think? The registration of the two foils was extremely minute and required a great deal of skill to print properly.

The outcome, as you can see, is nothing short of spectacular. The message is clear, from the name of the company itself, to the execution of the intricate design, choice of paper and colors, the shape and the treatment: this is luxury, this is beauty, this is attention to minute detail and it adds up to a big communication.

 

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Attorney Marc S. Albert opened his law offices in Queens and Long Island, New York, earlier this year to the fanfare of this letterpress printed announcement from Studio Z Mendocino. We used white opaque foil on slate-colored paper, for a gray-flannel-meets-Cary-Grant-chic-meets-Old-World-meets-New-World mailing piece. We mounted the printed piece on a slightly larger backing sheet of black cover stock, giving it an attractive, attention-grabbing frame and more substantial “hand.” For even stronger effect, we printed the back flap of these textured Americana A-7 envelopes in a matching gray ink.

When announcing the opening of a new office, it’s imperative that the announcement’s envelope make people want to open it. So much mail gets tossed before it arrives at the desk of the final recipient, so the “packaging” of an announcement like this needs to look very inviting…likeĀ  an invitation, not a bill! The address should be hand written or calligraphed and real stamps should adorn the upper right corner. These measures will insure it will get a closer look than other ordinary bulk mailings.

Be sure to include a business card inside the envelope too, so your contact information gets stored forevermore. This is effective marketing for attorneys at law, understated and beautiful, yet it unabashedly stands out from the crowd. At the same time, an announcement like this should never be flashy or “advertise-y” looking. It must inspire confidence in your abilities and talents, and your attention to detail. And a little creativity showing in it never hurts, reinforcing a message of resourcefulness. A really fabulous business card furthers the effectiveness of the message as well. We recommend letterpress printing on very thick paper (of course) for maximum impact.

Post, and get ready for the phone to ring!

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Super intensely talented photographer Gerald Carvalho did everything right. He hired Ross Tanner at Flosites to design his new brand. He hired Studio Z Mendocino to print them. A triple whammy of beauty-making folk. And now he says, “I love these cards so much that I hardly hand them over to any random people until I absolutely love them LOL :)”

The golden color of his iconic “G” logo on the front is echoed along the sides with identical golden (not metallic) edge painting. We used, of course, Cranes 600 gram Lettra for the thickest, richest “hand.” Deep impression and impeccable typography convey a sense of Gerald’s artistic skill and attention to detail. These photos alone bear out his talent.

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