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Archive for July, 2012

Over the years, Studio Z Mendocino has created a lot of amazing business cards and letterpress printing, so you have to know we are not kidding when we claim this as one of the MOST amazing of all. Australian developer and general genius, Nathan Orbach, became one of our favorite clients, too, in the course of this very, very long process that involved quite a lot of Skyping in odd hours and quite a lot more, how shall I say, “translation” or “instruction” of the letterpress vernacular and techniques so he could really understand better and his designer could prepare the files properly. It was a tremendous and very fun-filled effort with a tremendous result.

After having discovered us online and subsequently receiving a big parcel of samples of our work in Australia via FedEx, Nathan had definite ideas about how he wanted the cards to look. Very specific about every detail, but without knowledge of the various ins and outs and weird limitations of what we do, his decisions made it necessary to work around numerous obstacles.

For instance, he wanted the paper to be exactly THIS dense black, but that exact paper only comes in eighty-pound weight, which was MUCH too thin for what he wanted. He wanted extra-extra thick cards with red edge painting. To accomplish this, it was necessary to print two separate pieces of the black paper and laminate them with something like chipboard sandwiched between them. This was just one in a lot of various negotiations that kept us in conversation pretty much the better part of six months. Or more.

In the end, we were all over the moon about the resulting cards.

The backs are as stunning as the fronts.

It all proves that we are always willing to go the last ten thousand miles. If a business card is going to represent you in the world, it really should say everything about you that can be said in two dimensions. In this case “Q” (Quest) to the Zed Power says exactly that: stop at nothing for the sake of perfectly what is wanted and needed in the situation. Plus, letterpress actually adds a third dimension of tactile depth and visual texture. Nothing more need be said.

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My fabulous homeopath, Shelly Garrison, got new cards recently. I designed them with a letterpress-y vibe but printed them digitally. I love how they came out so much that i wanted to show them to you here.

The mirror-like finish and modern sans-serif font give a liveliness to otherwise very classical typography.and layout.

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Nida Chaudhry is a lawyer from Vancouver BC. I designed a new logo for her newly opened practice, Infinite Law, and printed them digitally, again with that favorite of mine, black and white and beautiful all over. The big “I” is timeless, modern and striking on the glossy, substantial paper.

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And finally, I have made myself some cards for my monthly publication, Real Estate Magazine. Sometimes you just want to leave well-enough alone and I early on chose to leave the logo designed by Chuck Hathaway may moons ago for his magazine as it has been for 25 years. I gave it a little update on the business cards with horizontal striping and a fancy orangey-red back.

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These black-and-white themed digital cards show that there is an infinity of possibilities in design and printing to fit your style and budget. Though letterpress will always trump everything in terms of beauty and classiness, it’s not the only available solution. Call Studio Z Mendocino to find a range of savvy, practical options for all your branding questions.

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Our cover story this month is a peek into the process of being filmmakers while living on the land and way out in the country. Pick up a copy today, in realty offices, supermarkets, inns and lodging, restaurants and post offices all around the County. If you don’t live here or aren’t traveling here this month, you shouldn’t miss the article about Laurie York and Carmen Goodyear’s new movie, Women On The Land HERE. The movie is so heartwarming and amazing. You can find more about it as well in this clip on YouTube HERE,. and on their beautiful website HERE. Whatever you do, don’t miss this film!!!

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