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Archive for September 9th, 2011

New Taste of Mendocino County : Hippest New Tasting Rooms & Wine Bars : New Issue of Real Estate Magazine Hits the Stands.

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Recently I was contacted by a photographer from the Velvet Strand, in IRELAND [I love the modern world]. David McNeill is a wonderful photographer who wanted a new look, new brand, new, new everything that would actually reflect the kind of work he is doing now. He had a DIY logo that was very outdated and he knew it wasn’t working for him. We discussed design and various printing options by email, and established quickly that, because he was still in the throes of establishing exactly what he wanted, that this project would be a stopgap measure. The budget wasn’t there and neither was the commitment yet for a full-on rebrand with fanciest letterpress business cards on thickest paper, which is what we do here at Studio Z most of the time. I suggested that we do a modified approach to get him through the transition. I would design a new logo at the lower end of my design fee range and we could do a digital card for now that could be adapted later on for letterpress. David agreed and we started the process of giving him a brand makeover. It was really fun to work with David. He is so open and pleasant and kind and fun. I can see why people love to have him do their weddings and baby portraits.

I went into my creativity trance and came up with this design that incorporates the present name of his business, the place he lives (Velvet Strand is a famous beach), with swirls suggesting water and waves (but not TOO obviously) and a grayed-pale-blue color (or colour as we like to say in Ireland). It is modern and romantic and a ton hipper than his last logo. I also modified his kind of long tagline to “more precious with time.” David loved the new look. It was a go.

The backs are done in a gray colour with reversed out type for the contact info.

I had them digitally printed on thick, glossy stock and shipped them across the Pond. These will carry David through the transition he is in right now, giving him time to consider every nuance, yet is something he can be proud to pass out as he negotiates through the rethinking of his entire brand and establishes himself with a new identity.

Total makeovers CAN be hard, but this actually was a lot of fun and not stressful in the least. Digital cards can be very beautiful. Actually, with a good design, any kind of printing will carry it through. Letterpress is the most beautiful thing to my eyes, of course. It always will be. But I often will do a digital card like with great results that I end up love, love, loving. It’s great to get to have clients all over the world, don’t you think? I am amazed by this. Twenty-five years ago, a negotiation like this would have taken months and months. This zoomed through so quickly and smoothly, even getting samples to Ireland so he could see the various treatments and papers available. Those covered-wagon days are long gone. International business cards: no problema!

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