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Archive for September 7th, 2011

Wonderful writer Brendan McGuigan wrote the cover story for the new issue of Real Estate Magazine, all about the coolest new wine bars and tasting rooms in Mendocino County. Pick it up all over the place: Fort Bragg and Mendocino post offices, Harvest Markets, and a zillion realtors’ offices to name a few. Or you can read it online at REM Makes you want to rent a limousine asap!

Prices keep going down on properties around the county, so if you are in the market for some land or a new house or a business building (like MINE!!!!) come browse around the magazine and keep your finger on the pulse of so much that goes on in our amazing place.

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Seth Sirbaugh is a terrifically talented graphic designer whose new letterpress business cards carry the message of the new “tribe” brand he’s developed, in the most stylish way imaginable. We did two versions, which you see pictured above. The first was the more complicated. We used French’s Gray Durotone 80# cover, a mottled, slightly gnarly-in-a-chic-kind-of-way sheet. It’s not very thick, so to add substance (and mystery), Seth had us make a “sandwich,” laminating the backs and fronts of the gray Durotone, with a “filling” of pumpkin-colored Durotone. You can see the little, subtle, yummy orange stripe when you turn the card sideways.

The fronts of the cards were printed in black glossy foil with the “tribe” logo and the uber-hip tagline, “design. cultured.” I love that. The backs have the contact information foiled in white opaque foil. With darker colored papers, white ink will not block out the background color entirely. There is always some bleed-through, so to alleviate that, we always use opaque white foil, which is much more opaque.

The entire laminated card is still not as thick as, say, 600 gram Lettra, which we use most often here these days for our most premium jobs. He didn’t want them to take up that much room in his wallet. At first. But then there was a small crisis, which I won’t go into right now, which allowed us to make another, smaller batch of cards on white 600 gram Lettra. On this run, we edge painted them in the same pumpkin-y orange. And, oh la la, baby. How can he decide which version to pass out?

Working with a designer of the professional caliber of Seth Sirbaugh is a pleasure beyond pleasure. Collaboration is always necessary on a job (jobs) like this one. He had the vision and I acted as mediator between that and making the vision into something he could hold in his hand and be proud and assured that it represented him well. When the crisis occurred, Seth was gracious in the extreme. Often, with letterpress, patience is a virtue, and Seth’s virtue showed up in the form of little wings sprouting from the shoulders of his tee shirt.

It’s not usual to get to give a design two entirely different treatments like this, so as a way to show off the amazing versatility of letterpress’s many virtues, there could not be a better example. The entire mood is changed, the vibe, maybe even the clan, in these two very different versions of the same design.

We all wanna be in Seth’s groovy tribe!

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