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Archive for January 31st, 2011

This is why I am in business: I get these incredibly talented clients; I get to work creatively with them on really fun, exciting projects; they come back for reprints and we get to connect all over again, over something even MORE creative and fun. Stephen Dohring is a case in point. A wonderful photographer from Tampa who had us do black Museum Mount business cards with silver foil the first time around. Now he wanted a different look, sort of a black-and-white different, and this is the result. Here in his own words is how he feels about the new cards, with their chic, understated, lightened up beauty:

This is my second investment in my cards with Zida and I am excited to hand them out. My first thick museum mount letterpress foil card was very unique in my area, wedding professionals would say things like “Oh you are giving me a stack” when it was only one card. or they would try and open it. Vendors at events would hear about my card and ask me for one. Of course I want people talking about my photography but when you network you can’t show your images, so giving them something to remember me by is the next best thing.

For my new cards I wanted them a bit more feminine with a softer feel and non-traditional shape.  I love the simplicity, the detail with the painted edge, and how the logo will look soft and elegant and then catch the light and pop with more impact. All of those are elements I like to see in my photography. My new cards are just one part of my branding that can say a lot for me all by themselves.  There is no way they will get lost in a pile of other cards and are unlikely to ever be thrown away.

Thanks Zida!

What more can I add to that? Thank you, Stephen. I absolutely adore how these came out. I think the lighter palette will appeal to brides and their moms even more than the black ones did, although they were also very amazing. These, though, printed on Cranes Lettra 600 gram paper, with gray ink and pearl foil are plainly The Bomb, as we used to say. Elegant, sexy, demure and commanding all at once.

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