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Archive for January 25th, 2011

Dallas style vixen, Ana Pettus is launching her new line of perfumes, candles, bags and other chic pleasures very soon. To hit the ground running (in her Rodarte stilettos), Ana chose Studio Z Mendocino to design and letterpress print her intensely fabulous business cards and stationery. 
Because Ana’s colors are BLACK and WHITE, we wanted to use a dense, super-dark black paper, but it was not thick enough to suit our taste. We often use black Museum Mount for our two-sided business cards, but it has a slight charcoal cast to it and won’t take white foil to save our souls. In order to get all the elements Ana wanted, we ended up laminating two pieces of our intense-black-but-not-so-thick paper, with a piece of chipboard between them. This created a very thick and luxurious card but with a bit of brown chipboard showing along the sandwiched edge. To remedy this we edge painted the 2.5″ square cards in matte black. The snake-y AP logo, which Ana brought to us already done, was foiled in glossy black, and her name, all in lower case, super bold letters, was put on in opaque white foil. The backs feature a block of white typography.


The extraordinary results are causing a stir wherever the peripatetic Ana finds herself handing them out: Dallas, Paris, New York, Rio, or some island you never heard of. Turning heads is something the irrepressible Brazilian is quite used to. You can find her in the society pages dressed in Balmain or Dolce & Gabbana, or giving interior design advice and where-to-find-it tips on her website. Next: Ana’s Stationery Wardrobe. YUM!

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