Archive for January, 2011

This is why I am in business: I get these incredibly talented clients; I get to work creatively with them on really fun, exciting projects; they come back for reprints and we get to connect all over again, over something even MORE creative and fun. Stephen Dohring is a case in point. A wonderful photographer from Tampa who had us do black Museum Mount business cards with silver foil the first time around. Now he wanted a different look, sort of a black-and-white different, and this is the result. Here in his own words is how he feels about the new cards, with their chic, understated, lightened up beauty:

This is my second investment in my cards with Zida and I am excited to hand them out. My first thick museum mount letterpress foil card was very unique in my area, wedding professionals would say things like “Oh you are giving me a stack” when it was only one card. or they would try and open it. Vendors at events would hear about my card and ask me for one. Of course I want people talking about my photography but when you network you can’t show your images, so giving them something to remember me by is the next best thing.

For my new cards I wanted them a bit more feminine with a softer feel and non-traditional shape.  I love the simplicity, the detail with the painted edge, and how the logo will look soft and elegant and then catch the light and pop with more impact. All of those are elements I like to see in my photography. My new cards are just one part of my branding that can say a lot for me all by themselves.  There is no way they will get lost in a pile of other cards and are unlikely to ever be thrown away.

Thanks Zida!

What more can I add to that? Thank you, Stephen. I absolutely adore how these came out. I think the lighter palette will appeal to brides and their moms even more than the black ones did, although they were also very amazing. These, though, printed on Cranes Lettra 600 gram paper, with gray ink and pearl foil are plainly The Bomb, as we used to say. Elegant, sexy, demure and commanding all at once.

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Nini Nguyen, embodiment of all things gorgeous, stylish, elegant and chic, including herself, wanted nothing but black-on-black and deep texture for her Fashion Stylist business cards. Her husband Loc designed these industrial-strength cards using a Stencil typeface, and we applied black gloss foil onto super-thick black Museum Mount with very deep impression. It amounts to understatement that packs a mysterious wallop.

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Dallas style vixen, Ana Pettus is launching her new line of perfumes, candles, bags and other chic pleasures very soon. To hit the ground running (in her Rodarte stilettos), Ana chose Studio Z Mendocino to design and letterpress print her intensely fabulous business cards and stationery. 
Because Ana’s colors are BLACK and WHITE, we wanted to use a dense, super-dark black paper, but it was not thick enough to suit our taste. We often use black Museum Mount for our two-sided business cards, but it has a slight charcoal cast to it and won’t take white foil to save our souls. In order to get all the elements Ana wanted, we ended up laminating two pieces of our intense-black-but-not-so-thick paper, with a piece of chipboard between them. This created a very thick and luxurious card but with a bit of brown chipboard showing along the sandwiched edge. To remedy this we edge painted the 2.5″ square cards in matte black. The snake-y AP logo, which Ana brought to us already done, was foiled in glossy black, and her name, all in lower case, super bold letters, was put on in opaque white foil. The backs feature a block of white typography.

The extraordinary results are causing a stir wherever the peripatetic Ana finds herself handing them out: Dallas, Paris, New York, Rio, or some island you never heard of. Turning heads is something the irrepressible Brazilian is quite used to. You can find her in the society pages dressed in Balmain or Dolce & Gabbana, or giving interior design advice and where-to-find-it tips on her website. Next: Ana’s Stationery Wardrobe. YUM!

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You can again Read All About It in Real Estate Magazine (aka REM), particularly, this time, about ART. This issue features TWO fabulous, related pieces: a profile of my friend the artist, Bob Ross, by his sister Adrienne Ross. And then a story by Bob Ross about the Mendocino Art Center. Lots of great pictures and great writing. Pick one up in various places all over the county, or you can read it online: Real Estate Magazine. I had to share the artwork from the first page of the editorial: a collage made of plastic bags –TOO BEAUTIFUL. Well, how can you not be a fan?

I also wanted to direct you to our last issue, which was called A Home In Mendocino — The Dream Within Reach. It featured a great story by Brendan McGuigan about this being the best buyer’s market in decades. Great read by a great writer. If you haven’t read it yet and would like to, please go to Real Estate Magazine. We still have a few copies at the shop too if you would like to pick one up. For people in search of The American Dream, this could not be a better time to take action.

You might notice there is a difference in the website too. We just revamped it and it’s looking very nice. Look for REM in over 300 locations, countywide!

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Mihai Serban is a fabulous photographer from Romania who, through the miracle of the Internet, came across this blog and had Studio Z Mendocino, on the wild northern California coast, make his fantastic business cards: 600 gram, super-luxe Cranes Lettra, black ink, silver foil, deep impression, very good impression.

It was a thrill to ship them off to their new home 6447 miles away. That is SO FAR…

Serban has this tag line: Photographic Influence.

What more can I say?

Here are Serban’s words:

Hi Zida
How are you?
I have started showing my business cards to other people and everyone was impressed.
I hope they are going to bring me alot of business.
Meanwhile, I have pictured one of them for your blog.
Thank you once again.
All the best.
Serban Mihai Popescu.

Here is how the front and back look:

Don’t you love the modern world?

Thank you, Serban, for finding us and for being such a fun client to work with. We all LOVE how they came out and the beautiful, mysterious photo you shot of them. You have to come to California one day and we will have a big party for you, our most far-flung customer ever!

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Ottawa, Canada, artist Michael Morris’s bigfatmedia produces work that is so hip, brash and hilarious I can’t believe it. With impeccable skill and imagination the multi-genus genius designs graphics, games, incredible animations, greeting cards and more that will astonish and crack you up. He designed these audaciously understated business cards for himself over the course of several months. I got to participate by fielding questions and playing devil’s advocate until he was satisfied. We used our favorite sheet, 600 gram Cranes Lettra. Here are Micahel’s own words:

I designed these ultra-thick 4-ply cotton business cards that feature a white Pearl foil and Grey ink deep impression on the front for an ultra minimalist look, and a light Grey light impression on the back, featuring contact info and a QR code pointing to the bigfatmedia website. The white foil appears and disappears depending on the angle of view, and with many weeks of consulting with Zida Borcich (Studio Z Mendocino), a master in the art of letterpress. This was the result.

Thanks Zida, it was a pleasure working with you on this project and I look forward to working with you again in the future.

Michael Morris


This is the first time we have letterpressed a QR code on anything at the shop here in Fort Bragg, so we are feeling awfully moderne. I love the juxtaposition of newest and oldest technologies on one little piece of paper, spanning over 500 years — and how many iterations of upgraded communication tools is anybody’s guess. We love the cards and love working with Michael.

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Newborn, Baby, Child, Maternity, Family photographer Angela Weedon, of Dallas, Texas, received her letterpress business cards from Studio Z Mendocino right before the holidays. She just sent me these beautiful shots of them, which, she says “are a hit!” We love the watery blue edge painting and the darling logo she brought to the project.

They are appealingly fresh, deeply impressed onto Cranes 600 gram white Lettra paper, which is made for letterpress especially, in the same soft aqua blue and medium gray inks.

The edge painting sends them right into the stratosphere for style, beauty and a surprise WoW factor.

This is the way to start the New Year: Branding that follows through visually as well as with the tactile flourish only letterpress printing imparts. Subtly three-dimensional, her new cards perfectly exemplify the artistry, quality and sensitivity with which Angela approaches her work and sweet little clients, and their families. You can see some of her beautiful work at weedonphoto.com

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Very interesting (to me):

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

About 3 million people visit the Taj Mahal every year. This blog was viewed about 46,000 times in 2010. If it were the Taj Mahal, it would take about 6 days for that many people to see it.

In 2010, there were 69 new posts, growing the total archive of this blog to 156 posts. There were 396 pictures uploaded, taking up a total of 98mb. That’s about 1 pictures per day.

The busiest day of the year was September 7th with 341 views. The most popular post that day was Kenny Kim, Chicago Destination Wedding Photographer Talks About Why It’s Important to Have a Great Business Card & Why He Had Studio Z Mendocino Make His.

Where did they come from?

The top referring sites in 2010 were studio-z.com, facebook.com, networkedblogs.com, en.wordpress.com, and bestdesignoptions.com.

Some visitors came searching, mostly for letterpress business cards, photography business cards, photographer business cards, photographer business card, and business cards for photographers.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


Kenny Kim, Chicago Destination Wedding Photographer Talks About Why It’s Important to Have a Great Business Card & Why He Had Studio Z Mendocino Make His September 2010
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Edge Painting is the New Black — Table4 Photography’s Edgy Black Letterpress Business Cards September 2009


Organic, Recycled, Letterpress Wedding Invitations In a Box for Zoe and Noah’s Chicken Pants Ranch Mendocino Wedding February 2010


HAN Legal — Law Firm’s Letterpress Opening Announcement and Mailing Labels December 2009


Stacy Naquin Interior Design Letterpress Business Cards October 2009


Thanks, everyone, for reading my blog and telling your friends about it. I hope you are already having a very, very happy New Year!

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