Archive for December, 2009

Hiram Trillo, a Dallas/Fort Worth, Texas, photographer with award-winning style, sent us this photo shoot of his new business cards and other branding elements we produced for him here at Studio Z Mendocino. The square business cards, with Hiram’s iconic monogram printed on our favorite Cranes Lettra 600 gram, super-thick cover stock in a water-colored metallic foil (if your water is the Caribbean), and letterpressed black ink, like the photographs he takes, change mood, hue and tone according to lighting and angle.

In Hiram’s own words:

Since I can remember, I always wanted my own business and business cards. To me a business card speaks volumes; once in a while you find that perfect match.  To us, Studio-Z was that match.  Zida Borcich is an incredible individual that just clicked. Zida and her team took the time to understand what we wanted and designed a business card that defined our studio.  She took it one step further and designed envelopes, letterheads, and thank you cards.

2009 was an incredible year for us. We had a our first magazine feature in Bodas USA, we worked with some amazing couples, had our first magazine shoot with Brides of North Texas, were featured photographer of the month on the PhotoBiz Blog, met some amazing photographers, assisted JVS and Anne with their lighting workshops, and, to finish the year with a bang, we have been nominated for photographer of the year by PhotoBiz.  This is a great honor for us to be categorized with some incredible photographers. This is an open competition so any one can vote.  We appreciate all votes and spreading the word.

The cards, as well as the rest of the stuff, make our logo stand out in a beautiful sea of blue foil — a literal reflection of our work.  I wish I had the words to describe how happy we are with the final product, but since we are photographers — and a photograph is worth a thousand words — here they are…

This was a book Hiram’s father gave to him, “Misterio del Hombre”

He said the blue foil looked just like the colors in this favorite old book and he just had to use it in this shoot.

It was a great pleasure to work with Hiram through the entire process of creating his stationery wardrobe. We are so happy with the results and with his wonderful and enthusiastic response to it all. Thank you, Hiram. Your work is beautiful, and we wish you every good thing in the coming new year and decade. We strive always to make business cards and stationery that reflect that level of uniqueness, quality and artfulness. We are so happy to know you and to have had the good fortune to work with you.

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Law firms tend to be very conservative in regard to design and color: read that, black ink, white or cream paper, no embellishments, formal, button-down and serious. HAN Legal‘s newly designed logo and letterpress printed papers prove this can be accomplished with elan and grace. Beautiful and chic, these pieces adhere to the strictest rules of conduct while setting HAN apart from the humdrum by miles.

Hilary Newcomb asked us to make up announcements for the opening of her new law office. We printed them on gorgeous Cranes Lettra 600 gram paper in black ink, with the little bar in cappuccino pearl foil that says “LEGAL.”

The purpose of an announcement is to call attention and to be remembered. The memorable announcements we did for HAN Legal succeed on both counts:


To finish the stationery wardrobe, we made A-7 Correspondence Cards for thank you notes and other, less formal, communications that don’t require an entire sheet of letterhead, and also Mailing Labels that can be attached to 9 x 13 black envelopes or put onto boxes.

Correspondence Card

Mailing Label

Whether attracting clients or working on a case, corresponding on beautifully designed, letterpress printed materials will make a significantly more professional and lasting impression.

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Hilary Newcomb, opening a new law office in Portland, Oregon, was looking for a logo that would be chic and elegant while still conforming (somewhat) to the extremely conservative aesthetic most attorneys favor. After receiving a parcel of samples from Studio Z Mendocino, she realized there were options she had formerly not known existed, like the super-luxe Cranes Lettra 600 gram paper we love to print on, and Cappuccino Pearl foil. Hilary gave me free rein to create away in the best way I love to do. She was so open and fun to work with and the resulting stationery wardrobe and business cards received this accolade from her: “LOVE ‘UM!”

Zida’s positive and creative energy is contageous. Her enthusiasm made the process exciting and fun with every step during the creation process of the design. She is bubbling over with ideas and creativity, and was also helpful to streamline my overwhelmed and chaotic perspective regarding what I thought I wanted with the design. Seeing the final product makes me proud and thrilled at the same time. I love looking at the gorgeously fat and rich business cards with my simple yet elegant design. I’m so happy with everything and am really enjoying my newly printed works of art!! Thanks again!  H

Thank you, Hilary. We love how everything came out too. Satisfaction all around!

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Matt Land is on a trip to Mexico and promises to send me more photos of the letterpress business cards we recently made for him at Studio Z Mendocino. This is the INCREDIBLE teaser photo he sent me today. I love it so much I could not wait to show it to you. I too have a thing for Mexico…there is just no place like it. My favorite destination. I can’t wait to see what he sends next.

Matt’s cards are foil stamped in two foil colors: a pewter-y silver and a shinier silver on super thick black Museum Mount. They are the ultimate in understated cool. Here is what he said from the road:

Hi Zida,

I just wanted to drop a line, I’m still down south on my trip, but wanted to send you this and say once again that I love the cards, they are perfect!

I really do enjoy shooting weddings, but there is something about Mexico…so this photo is close to my heart, and where i hope the business that these cards brings me, will keep me traveling to.



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From Shari DeAngelo: I want to tell you how wonderful the cards are.  It’s absolutely fascinating to watch people’s reaction to them.  I cannot tell you how much I love them.   LOVE them.

Shari DeAngelo’s new logo is quite unlike anything I have created before. Shari wanted everything to look organic (and chic), as well as BE organic (and chic). This was one of those Divine Intervention things. I drew the tree and showed it to Shari and that was it. For the heck of it, I made a posse of other trees but I knew the first one was the real beauty. I could tell by how hard my heart pounded when I finished it.

It was tremendously satisfying to work with Shari on her new branding because she had a very clear idea of who she is and what her brand means, yet was amazingly open to the creative process and what it brought forth. We used khaki colored Museum Mount, pressing the tree in pearl foil and her name in gold foil on the front, and brown ink on the back. We went for an unusually deep hit on the front side to give it an almost bas relief effect. This paper is so thick that it can take this kind of treatment and not put too much of a flicker of impression on the back side.

We made thank you notes and envelopes for Shari. Above, you see the big, triangular back flap of her envelopes.

Out of the offcuts from her cards, she had us make little hole-drilled hang tags, which she uses in a multitude of ways. All of Shari’s packaging is green, green, green. Nothing wasted, nothing that is not recyclable and recycled. She uses burlap bags for her dvds, rafia ribbons for tying, and eco-packing for shipping prints. It is this kind of conscious monitoring that will save the world, one decision at a time. She thinks about every single thing she sends out and its impact on the environment, all the while retaining her vision and aesthetic.

By nature, letterpress printing has always had a much smaller footprint than other forms of printing. There is much less paper wasted in the make-ready process than any other type of printing, and we save almost all the scraps, either for running smaller jobs or giving to the schools for kids to do art projects. And because we use smaller quantities of everything, more recycled and cotton papers, less environmentally objectionable solvents, our shop fits more snugly into the way we all ideally think about our beautiful planet. No print shop is entirely free of toxins, but with soy inks, smaller runs, less electricy useage and recycling everything, we do as much as we can, as consciously as we can to make the least impact on the environment that we possibly can. It is a pleasure to work with clients like Shari, and like DeAnna Reposa of Simple-Peace.com, who take this as seriously as we do.

These shots of Shari’s cards speak for themselves. Green is beautiful. Thoughtful design is beautiful. Inspiration is beautiful. Collaboration is beautiful. Eco-chic is beautifully chic. These qualities show up in the reactions of prospective clients who receive them, in the eye of the beholder, and in the heart of our beautiful world.

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Everybody is drawing names and worrying about what to get for so-and-so, who needs so many things (or already has everything he or she needs). Not another necktie! And slippers…nuh uh… Cozy jammies are always nice, but maybe there is something even more appealing and creative, don’t you think? A fabulous and elegant solution to the yearly dilemma could be a Gift Certificate for Graphic Design and Letterpress Printing from Studio Z Mendocino. You still have time to order one and have it delivered in time for the Holidays, all gussied up in a pretty colored envelope, letterpress printed on premium paper, in the amount your budget allows.

Your special someone will appreciate having personalized letterpress printing and creative work done up by the designers and crafts people here at Studio Z Mendocino. To get some idea of the array of work that is available, go to our web site www.studio-z.com or look around on our blog for more recent work. A calling card, correspondence papers, stationery, a new logo, extraordinary business cards for the entrepreneurs on your list, or even something toward the bride and groom’s upcoming wedding invitation.

Name the amount you wish to give, send us their names and addresses, and we will take care of it from there.


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