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Archive for November 24th, 2009

Plain old chipboard gussied up to Green

When Julia Conway, foodie extraordinaire and co-owner of Stella Cadente Olive Oil Company, came to me for her new business cards, I showed her some very gnarly chipboard with lots of organic matter evident in the texture, thinking it would look great with their distinctive Stella Cadente logo. She loved the idea and loved the finished product just that much, as did Lewis, her business partner.

Texture, color, thickness — Chipboard adds up to a great look for business cards that represent hand crafted, sustainable foods and other environmentally pertinent products

I reworked the layout, turned it on its end, and played matchmaker between the muscular paper and environmentally sound intention of Stella Cadente. Black ink (soy based, of course), front and back, impressed with enough bite into the 100% recycled paper to give one more bit of third dimension to these yummy cards.

— Totally recycled, super thick paper —

Stella Cadente flavored olive oils are one of life’s non-guilty pleasures. Nothing but big, gorgous flavor to put on everything from your salad to your baguette, even in your cake. Meyer Lemon, Persian Lime, Rosemary, Basil…How can it be so perfectly good for you as well?

How many foodies do you have on YOUR shopping list?

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