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Archive for July 19th, 2009

Studio Z Mendocino designed the promotional advertising pieces for Mendocino Music Festival for the second year in a row. The logo we designed last year carries through everything, even though we changed the colors and musical image completely. When I do a logo, I like to make it as flexible as possible, so it can be played with in all kinds of ways while strongly retaining its branding mojo. The MMF logo is a perfect example of this. Big, bold lettering, all lower case sans serif, can be split up, run up the side, and really used in every way that’s required of a mark, with no question about who’s boss around here. Set over this year’s egg yolk yellow and deep orange color palette, it draws the eye with a vivacity that echoes the Festival’s eclectic appeal. I love this photo by Nicholas Wilson that shows the great white tent on the glorious Mendocino headlands.

Mendocino Arts Mag 3

If you’re in the neighborhood, may I say there could not be a better way to spend an evening (or two) here this coming week than to get a ticket to one of the concerts at the Mendocino Music Festival…IF you can wangle one, that is. During the first week, the tent was quite often sold out. Aside from the stellar posters and other things we did for them, this year’s concert offerings have been uniformly delicious…thrilling, inspiring, breathtaking, swinging…love, love, love!

Believe me, I hate to listen to people rhapsodize over music they just heard as much as you do, so please forgive my gush…

I have been Festivalized…Wednesday, The Seldom Scene brought down the tent with their full, fat bluegrass sound and harmonies that pulled us into the ecstatic zone. La Boheme made me cry all over the place on Friday night. Alexander Markov produced nothing less than rapture in the village both times he played his violin. And last night’s Big Band night was a triumph, particularly Julian Waterfall Pollack’s breathtaking arrangement of My Funny Valentine. Brilliant piano improvisation by Julian, jamming away with the full band, and his dad, Allan Pollack, the conductor, who blew a scintillating sax vamp that brought down the house. Ja’i Michele chanteused her sparkly red dress through a plummy lot of favorite standards with moxy and verve. This week’s lineup is amazing too. Particularly a coup to have Joshua Redman here from New York on Friday night.

It’s been fantastic to be involved in the promotion of this incredible community event this year and last, and especially to see that sales are actually up. People usually associate Studio Z Mendocino with letterpress printing, but you can also find us doing other types of printing and lots of design and ad campaigns and printed collateral of all sorts. I designed the posters, the ticket brochure, rack cards and a ton of print ads, plus the program cover. Above is one of the ads and below is the poster. We also did the Mendocino Music Festival’s web site, which you can go buy tickets from right now. If there are any.

8.5 x 11 Yellow Poster FINAL

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