Archive for November, 2008


We designed and printed these cards for Ben Clymer on the 1953 Heidelberg press in our studio. Simple and gorgeous, they met with rave reviews during their first week in circulation in New York City, where tastemaker Ben runs a website devoted to vintage watches: www.hodinkee.com.

“Just thought i’d give you a report after my first weekend handing them out,” Ben wrote in an email from November, “Some feedback I’ve received: ‘These are the nicest business cards I’ve ever seen’; ‘Wow, these are just well-made’; ‘Oh my God, these cards are amazing’ ; ”hese are the classiest cards ever!'”

And then this month, he wrote to say, “I did pass out some cards this past weekend and one person (who owns a large software firm) said they were easily the nicest cards he’d seen in five years and that he would be emailing me shortly for your information, so I will be sure to sing your praises (as if you need it).”

Thanks, Ben! When it comes to praise, too much is never enough.

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At Studio Z Mendocino, we have been dealing with happy customers all month long. All last week I received gasping, amazed thank you phone calls from people who had just received their letterpress business cards from our little studio here on the Mendocino Coast. They all said pretty much the same thing…how fabulous they are and how they can’t wait to start passing them out.

What is it about that deep impression, paper that’s as thick “as a piece of chewing gum,” according to Ross Tanner, from Moldova, who does amazing web sites and graphic design particularly for photographers. (www.flosites.com).  It describes the thickness perfectly. When you hand one of these business cards to someone, he or she is stopped dead in his or her tracks. It’s not a little flimsy piece of paper with some ink on it. It is substantial. It is beautiful. It implies something important is happening. It accomplishes what you hope to accomplish with a business card, to make a potential client pay attention, think about you, remember you.

I consider a business card a little ambassador of the Self. You hand it to someone as a symbolic representation of what you do. You give it or leave it knowing it is doing its job in your absence, it is your emissary.

What is your business card saying about you?

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Zida Borcich
Artist’s Bio, July, 2006

Zida Borcich is a letterpress printer and graphic designer who lives in Fort Bragg, California. Her printshop/design studio, Zida Borcich Letterpress/Studio Z Mendocio, now celebrating its 25th year, produces logos, stationery, business cards, brochures, and amazing wedding. Additionally Studio Z Mendocino specializes in innovative advertising campaigns, identities for non-profits, business and social invitations and announcements, and, newly, web site design and optimization. In addition to custom design and printing, the shop produces Studio Z Mendocino, a line of stationery and greeting cards that has been the recipient of many awards and honors, including the “Best New Product Award” at the National Stationery Show in New York City.

Borcich’s work is recognized as unique, with its own aesthetic and quirky elegance, while possessing a timeless sense of beauty and proportion. Zida’s design work and printing have received awards and been displayed in national magazines,, and hard cover books of the graphic design magazine, Print.

Zida Borcich Letterpress is respected for creativity and highest quality in its own coastal community as well as nationally, with clients coming from every state in the US, as well as from Europe and Japan. In the last year Studio Z Mendocino has gained favor with wedding photographers and photojournalists, internationally. Many of the business cards and stationery sets printed at Studio Z can be seen on the web site, http://www.studio-z.com, and on this blog.

Studio Z Mendocino’s “Ladies Who Lunch Cards” created their own category in the multi-billion dollar greeting card industry (they can be seen at www.studio-z.com), winning the coveted “Best New Product Award” at the National Stationery Show two years in a row in a competition with several thousand other card lines.

Borcich has done special projects for the New York Public Library, The Chicago Art Institute, Pottery Barn and the Morgan Library, among many others, and important fundraising packages for the Lucile Salter Packard Hospital for Children and for the Monterey Hospital Foundation. Most recently Studio Z has completed a new identity for the Mendocino Music Festival. The newest web site for the MMF will be up and running in mid-March. http://www.mendocinomusic.com. Zida is also putting the finishing touches on a large ad campaign for Mendocino County Lodging Association, which includes ads for numerous California magazines and banner ads as well.

The San Francisco Public Library, in 2005, honored Zida’s work with an opening and three-month exhibit of twenty years of commercial printing and design, in the Rare Books Room. According to Rare Book Room staff at the Library, it was the best attended exhibit they have ever had.

The shop and its work have been featured in Elle Decor, Victoria, Town and Country, Martha Stewart Weddings, Cosmo, and many other national magazine editorials over the years, including Elegant Bride and Modern Bride.

Zida Borcich apprenticed for eleven years at the printshop of master printer Al Moise, in Fort Bragg, there learning to hand set lead type and run the Heidelberg Windmill she later bought and installed in her own shop, and which is still her main press. In 1984, after Al’s death, she opened a 600 square foot shop on Franklin Street, in Fort Bragg, and began her adventure as a business owner. Four years later she bought her present shop, on Main Street, moving literally tons of type and equipment into the sunny place she and her staff now occupy. In 1995, having run out of space, the building was lifted up off its foundation and an addition was constructed that doubled the space to 2300 square feet. 

Over the ensuing twenty-five years the business has shifted and recreated itself many times to fit the strange reality of a technology that is over 500 years old finding its audience in the present moment. Zida’s design sense is informed by her initial training, where, as she says, she held space in her fingers and felt it in the muscles of her hands. The translation of these painstaking tasks to a computer keyboard seemed a seamless and natural movement. The aesthetic of letterpress is retained, somehow, giving the work a timeless and classical balance with a modern sensibility. “I love my work and my shop every single day. It’s crazy to say this after thirty-some years of doing it, but it is absolutely a part of me now. I can’t wait to come into my shop every day and see what is in store for me. It’s so fun to work with my brother and Rhea, who has been with me for half her life, literally. It’s exciting to talk to my clients and find out how my work can help their work, their celebrations, their self expression, their profitability. I have known for years that I am actually in the business of communication, connection and relationship. It is all love, all art, all creative grace. Business and love. What more could you ask for?”

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Letterpress Printing, developed in the Fourteenth Century, by Johannes Gutenberg, is carried on here in our studio on the Mendocino Coast of California by letterpress printers and other craftspeople who pay infinite attention to detail. Together we create beautiful design and use the most distinctive papers for all your most important occasions, helping you to keep in touch with everyone you love and honor with your correspondence. Our designs convey a sub-message of beauty and taste that is as unmistakable and as important as your handwriting or the pen you choose, always enhancing the message you wish to send.

Famous Letterpress Logo Design, Letterpress Custom Invitations, Letterpress Mailing Labels, Letterpress Printing, Letterpress Graphic Design, Letterpress Wedding Invitations, Letterpress Party Invitations, Letterpress Business Stationary, Personal Attention, Fabulous Results

STUDIO Z MENDOCINO has been designing and printing for discriminating clients fine letterpress stationery and cards since 1984. Call us for letterpress wedding invitations and design, identity packages, custom invitations, wedding letterpress stationery, wedding save the dates, save-the-dates, wedding letterpress invitations, letterpress invitation designs, letterpress announcements, letterpress shower cards, letterpress baby announcements, wedding invitation designs, letterpress invites, wedding stationary, letterpress business cards, business cards, letterpress letterhead, letterpress mailing labels, label design, packaging design, wine label design, wine labels, brochures and post cards. We work closely with you to make your dream of a printed piece into a graceful and beautiful reality.

We have two Graphic Designers: Zida Borcich & Zoe Bachelor who love to hear your comments and suggestions, so please do contact us with reports of your favorite dinner parties, weddings and other happy events where our papers were used to set the tone. Thank you for appreciating our fine papers.

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Zida Borcich Letterpress/Studio Z Mendocino Custom Printing provides award winning graphic design services, custom letterpress printing, foil stamping, embossing, debossing, die cutting, scoring and bindery. Wedding stationery services include: design of unique and intricate invitations and announcements with hand lined envelopes, response cards, thank you notes, direction and accommodation cards, table cards and menus, programs and gift enclosures. Business Stationery services include: logo design and stationery suites design to your esthetic and needs, business cards, letterhead, envelope, mailing labels, note cards, carbonless forms, brochures, appointment cards, signs and ephemera. Social Stationery services include: personal stationery, invitations, birth notices, memorial cards, anniversary party invitations, birthday party invitations, holiday cards, coasters, menus, place cards and gifts.

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