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Posts Tagged ‘Business Cards’

Catherine Carpizo's Business Cards with Coral Edge PaintingI’ve known Cathy Carpizo for many, many years. She has visited me in Fort Bragg many times and every time we meet, it’s always just so deep and good. We even met one night in Mexico City at a crazywild salsa night club that had metal detectors at the entrance and bottles of whiskey already on the tables when you came in. This, believe me is NOT how we usually act! But the music was amazing and the scene was out of the galaxy. I have made her business cards in the past but recently she called and wanted something new and different. We came up with this:

Coral EdgesThe palette is subtle: khaki and gray inks impressed into English watercolor paper that has a very beautiful and distinctive texture. And then, there’s this little WoW factor: coral edge painting.

Front and BackCathy does work for all kinds of busy, successful people who want to make their lives very efficient. It’s almost not like a business, it’s more personal than that, more a magic ride. It says “organizing” — but Cathy describes it as more like a sort of alchemy with her clients…what happens next is …the magic.

Her business cards have some of that in them, too. You can feel it and see it — it’s not a formula. She is spontaneous and intuitive, sensing what’s needed and wanted and getting busy making it happen. It’s work, work in the synergy that happens between her and her clients context, work that is so much more than “organizing.”

When she talks about what she does, I so get it. This is probably the thing that draws us to each other, love of the mystery of creativity, passion for mastery, being open to what is and what might be, sensing into how we can mediate between the desires of the client and the finished actual product. Just seeing her smile makes you want to get to work with her!

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Bella Viva Business Card

Bella Viva Business Card — Seafoam green ink with gold foil stamping

Interior designer Deanne England recently contacted Studio Z Mendocino because she wanted a new look for her branding of her business, Bella Viva Interior Design, and a new business card. She found us online, and we were both surprised that we live and work only an hour-and-a-half from each other. From the first minute we talked, we knew there was a special spark in the quality of our communications. We “got” each other in the special way that makes you know things are going to be really exciting if you get to work together.

Deanne wanted something elegant that also showed her slightly quirky side too. We talked about the myriad possibilities, the infinity of choices doing any design project … and then I set to work over the weekend.

Right off the bat, I drew this little conundrum of a mark…a flower, maybe?…but if you look closely, you will see the initials “bV” for Bella Viva hidden in the leaves. She loved the mark, even before she saw the initials; then she loved the game of having to look and find the little mystery. She also was very clear that a “seafoam green” be included somehow. The card you see above is the result of our very flowing, mutual creativity.

If you have ever worked with interior designers, you know that there is no detail too small to suffer over until it’s perfect, and that is how we are about printing too. We got along like peas in a pod. Her meticulous attention to keeping things clear guided the project to its happy conclusion.

Ms. England works with clients in both northern & southern California on full scale remodeling & building projects, as well as design consultations in property investment evaluation, home staging analysis, professional organizing solutions, and even event design. Deanne is available by appointment only and welcomes all inquiries regarding her work, design philosophy, and design process. She can be contacted at 626 722 7809.

Deanne was immediately in love with the feel and look of Cranes 600 gram, super-thick Lettra, which takes the “bite” of letterpress techniques like nothing else, and feels wonderfully substantial in the hand.

Bella Viva Business Card Back

The backs of the cards had to be as pretty as the fronts, and they are.

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Randy Borges Business Cards

Randy Borges Business Cards designed by Ross Tanner at Flosites

Miami photographer Randy Borges had his fabulous new branding package, including these business cards, designed by Ross Tanner at Flosites, and came to Studio Z Mendocino to have them letterpress printed. Rhea Rynearson printed them in black ink and then they were edge painted, also in black. There is simply nothing like the deep impression of letterpress printing on a super-thick card, combined with really fine design, of course, to make a splash whenever you hand someone your business card. The little flash of black along the edge adds that extra I-don’t-know-what that takes them completely over the top and stops people in their tracks. Randy was a joy to work with, as is Ross, always, and if you go to Randy’s new website, also produced by Flosites, you will see his beautiful photography, which, I think you will agree, deserves this kind of presentation.

 

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Embossed pattern is a replica of Carole's wedding ring

Embossed pattern is a replica of Carole’s wedding ring

Sometimes being in business brings the nicest surprises. This is a case in point. Carole King, Ph.D. was my best friend in first grade. We were inseparable chums in high school, tooling around town in Lee Wanda Milbradt’s dad’s gigantic Cadillac (with fins half a block long) with all our friends at lunch time, being slightly (in my case, very) dorky, and considering each other the funniest people in the world. Then, for whatever reasons, we went our separate ways after graduation. Fast forward about thirty years to when Victoria Magazine did that article about me and my shop. Carole read it and contacted me and we never looked back. We are back to the old, dear friendship, made so much deeper for our long absence from each others’ lives. We see each other as often as possible and it’s that old familiar feeling. We love each other!

Carole loved reading the article in Victoria, too, and loved knowing that her old friend did letterpress printing. After re-finding each other, it was wonderful of her and her husband Dennis to come to the San Francisco Public Library twenty-year exhibit of my work several years ago. That was a fabulous show, may I just say. And it made her want some letterpress printing of her own. So, of course, she could have her heart’s desire from little ole me! She met my friend Cynthia Wall at that show and the cards I had made for Cynthia had an embossed image of her wedding ring design on them. It just sparked for Carole. She wanted HER wedding ring on HER business card.

The embossing

The embossing

We got an artist to render a drawing of the design (Carole actually sent her ring IN THE MAIL — I could not believe it) and we made the drawing into an embossing die. This is the second run of cards we have done for Carole (AKA Creeeollee), this time using a pool-aqua colored paper and deep navy blue ink. She wanted the backs to be blank so she could use that space for extra notes or whatever.

Carole recently told me that when she got her new cards she passed them out at a gathering and it’s all anybody wanted to talk about the whole time.

Magical powers of letterpress printing

Magical powers of letterpress printing

I have often suspected that my business cards have magical powers for drawing attention to their owners. See?

 

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Attorney Marc S. Albert opened his law offices in Queens and Long Island, New York, earlier this year to the fanfare of this letterpress printed announcement from Studio Z Mendocino. We used white opaque foil on slate-colored paper, for a gray-flannel-meets-Cary-Grant-chic-meets-Old-World-meets-New-World mailing piece. We mounted the printed piece on a slightly larger backing sheet of black cover stock, giving it an attractive, attention-grabbing frame and more substantial “hand.” For even stronger effect, we printed the back flap of these textured Americana A-7 envelopes in a matching gray ink.

When announcing the opening of a new office, it’s imperative that the announcement’s envelope make people want to open it. So much mail gets tossed before it arrives at the desk of the final recipient, so the “packaging” of an announcement like this needs to look very inviting…likeĀ  an invitation, not a bill! The address should be hand written or calligraphed and real stamps should adorn the upper right corner. These measures will insure it will get a closer look than other ordinary bulk mailings.

Be sure to include a business card inside the envelope too, so your contact information gets stored forevermore. This is effective marketing for attorneys at law, understated and beautiful, yet it unabashedly stands out from the crowd. At the same time, an announcement like this should never be flashy or “advertise-y” looking. It must inspire confidence in your abilities and talents, and your attention to detail. And a little creativity showing in it never hurts, reinforcing a message of resourcefulness. A really fabulous business card furthers the effectiveness of the message as well. We recommend letterpress printing on very thick paper (of course) for maximum impact.

Post, and get ready for the phone to ring!

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Over the years, Studio Z Mendocino has created a lot of amazing business cards and letterpress printing, so you have to know we are not kidding when we claim this as one of the MOST amazing of all. Australian developer and general genius, Nathan Orbach, became one of our favorite clients, too, in the course of this very, very long process that involved quite a lot of Skyping in odd hours and quite a lot more, how shall I say, “translation” or “instruction” of the letterpress vernacular and techniques so he could really understand better and his designer could prepare the files properly. It was a tremendous and very fun-filled effort with a tremendous result.

After having discovered us online and subsequently receiving a big parcel of samples of our work in Australia via FedEx, Nathan had definite ideas about how he wanted the cards to look. Very specific about every detail, but without knowledge of the various ins and outs and weird limitations of what we do, his decisions made it necessary to work around numerous obstacles.

For instance, he wanted the paper to be exactly THIS dense black, but that exact paper only comes in eighty-pound weight, which was MUCH too thin for what he wanted. He wanted extra-extra thick cards with red edge painting. To accomplish this, it was necessary to print two separate pieces of the black paper and laminate them with something like chipboard sandwiched between them. This was just one in a lot of various negotiations that kept us in conversation pretty much the better part of six months. Or more.

In the end, we were all over the moon about the resulting cards.

The backs are as stunning as the fronts.

It all proves that we are always willing to go the last ten thousand miles. If a business card is going to represent you in the world, it really should say everything about you that can be said in two dimensions. In this case “Q” (Quest) to the Zed Power says exactly that: stop at nothing for the sake of perfectly what is wanted and needed in the situation. Plus, letterpress actually adds a third dimension of tactile depth and visual texture. Nothing more need be said.

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My fabulous homeopath, Shelly Garrison, got new cards recently. I designed them with a letterpress-y vibe but printed them digitally. I love how they came out so much that i wanted to show them to you here.

The mirror-like finish and modern sans-serif font give a liveliness to otherwise very classical typography.and layout.

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Nida Chaudhry is a lawyer from Vancouver BC. I designed a new logo for her newly opened practice, Infinite Law, and printed them digitally, again with that favorite of mine, black and white and beautiful all over. The big “I” is timeless, modern and striking on the glossy, substantial paper.

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And finally, I have made myself some cards for my monthly publication, Real Estate Magazine. Sometimes you just want to leave well-enough alone and I early on chose to leave the logo designed by Chuck Hathaway may moons ago for his magazine as it has been for 25 years. I gave it a little update on the business cards with horizontal striping and a fancy orangey-red back.

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These black-and-white themed digital cards show that there is an infinity of possibilities in design and printing to fit your style and budget. Though letterpress will always trump everything in terms of beauty and classiness, it’s not the only available solution. Call Studio Z Mendocino to find a range of savvy, practical options for all your branding questions.

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