Larson Financial Planning Letterpress Business Cards with gold foil and gray ink
Stationery and business cards for professionals who work in finance, medicine, or law traditionally have skewed toward the conservative extreme in terms of design, color, and layout. Reserved typography in black or navy ink on good quality, cream colored paper used to be the order of the day throughout these professions. It makes sense, in that CPAs, doctors and lawyers are dealing with serious aspects of people’s lives. Their clients want to find the import of these serious services reflected in any printed or online representations. Doctors, for instance, won’t choose red ink for any of their printed materials. You can guess why. Similarly, financial planners, investors or accountants often choose typefaces that remind one of money.
Recently, though, I have been getting calls from people, particularly women professionals, who want to express themselves in a slightly different way. While they don’t want to alarm their customers, they are still looking for something that evokes something a bit more creative and out of the box, something that indicates their own personality, focus, and even gives a tiny nod to gender. Such a one was Christina Larson.
Christina called me one day, saying that she had been “studying” my blog and website and wanted to see if I could work with her on a new logo. She said she had been trying to work with different designers over the years but had never found one who really “got” her. After looking at practically every image on my website and blog, she felt I might have the something she’d been seeking for many years.
I don’t know how these things happen, but she was so very right. I always have fun meeting and working with new clients, but Christina seemed, right from that first conversation, like an old friend. I think she might be in my soul cluster. Here is what i came up with:
Larson Financial Planning Stationery Wardrobe
It was a process of discovering what she does, what she likes, how she wants to present herself. It was a conversation and a back and forth and an uncovering. And, may I just say, too, it was really fun.
We talked about her clients, we talked about money, we talked about what she does. Gold came to mind, of course. We thought about green…like dollar-bill green, but ditched that idea in favor of a beautiful warm gray. We talked about stately typefaces juxtaposed with one she had loved on another design she saw on my website. So I used both. Definitely not button-down, definitely not pink unicorns, but definitely something that says “Christina Larson” in all of her uniqueness, savvy, expertise, and warmth. She says that every single time she passes out a card, the reaction is always, “WoW!”
How much of the process is intuition, how much experience, and how much ESP, I can’t tell you. But somehow, the design expressed itself through me, a design that seemed to want to be that design. I felt like my only job was to clear the path to it.
Christina wanted everything! Business cards, of course, which we did up with the same warm gray we used on her name for the edge painting.
LFP Business Cards with Gray Edge Painting
Back of LFP Business Card
Of course she needed letterheads and #10 envelopes. She also wanted thank you notes, and I suggested doing 4 x 9 script cards that would fit into the same envelopes, so we did that, too.
LFP Script Cards with #10 Envelope
And mailing labels she could affix to big black envelopes for delivering good news to her clients in a beautiful package.
LFP Mailing Label on Black Envelope
She also got digitally printed note pads and even sticky notes with her name on them! And, of course, various RGB and CMYK digital files she can use for Word documents, ads, and on her website.
Now that we have finished the project, we miss each other all the time and keep coming up with more reasons to call each other up and chitchat. I think i have to go to Massachusetts for my next vacation, or she has to come to Mendocino!
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