After five or six years of not actively selling or adding to our famous Ladies Who Lunch line of Studio Z Mendocino greeting cards, we finally took that whole section of our www.studio-z.com web site down not too long ago. Lo and behold, we have had a flurry of interest and inquiries in those cards and wonder where the heck those customers have been hiding out all this time. We now have a little button on our web site home page that takes you to a pdf catalog of all the designs. So now you can browse and inquire if we still have any of those left. Chances are, we do!

If you are one of those who have suddenly developed a hankering for replenishing your supply, you should know we still have lots of inventory downstairs at my shop and a very few shops have placed orders lately too. So if you want to order, please just call us us and we will do our best to fulfull your Ladies Who Lunch desires.

We have some boxed stationery too: Very cute, and very good prices…

We also have lots of fabulous Christmas and Holiday cards available a reduced prices! Not every design below is in stock but if you like one, call to see if it is.

Additionally, it might interest you to know that the paper company, Southworth, has put several of our Ladies Who Lunch cards in their line of papers, which is available through Office Max stores nationwide. You can see the designs at http://shop.southworth.com/groups.php?cat=4&group=46

For about ten years, our Ladies Who Lunch Cards were sold by Papyrus stores, Kates Paperie, and many, many other stores around the country. They provided a fresh, fun way to keep in touch without writing a desertation, and fill-in party invitations too. I’m so happy Southworth has done up a few to present to the mass market now. If they do well at that level, we should be adding to the line as time goes on. I also design for Graphique de France, so look for Studio Z-esque things in those two fabulous paper lines. Here is the page with Ladies Who Lunch cards on it. It’s not live, so you should go to Southworth.com if you want to order from them.

Personal: Reflections of Style Cards

Stylish and sophisticated, this collection presents the perfect way to keep in touch with friends, plan your next get-together, or say “thank you”. The sophistication of Zida Borcich’s designs show through in gold foil and lovely letterpress inspired graphics. Kelle Boyd’s vintage flowers and bold graphics will delight your friends. And you’ll lose yourself in the lush garden fantasies of Terri Conrad Designs. Boxed sets come with envelopes to complement the design.

Ann Kelle Thanks A Bunch Thank You Cards $11.30 quantity:	Studio Z Totally Loved It Thank You Card $8.70 quantity:	Southworth Play Date Flat Panel Invitations $8.70 quantity:
Ann Kelle Hello Notecards $11.30 quantity:	Terri Conrad PoshThank You Cards $11.30 quantity:	Terri Conrad Nature Thank You Cards $11.30 quantity:
Terri Conrad Nature Note Cards $11.30 quantity:	Terri Conrad Garden Thank You Cards $11.30 quantity:	Terri Conrad Garden Note Cards $11.30 quantity:
Studio Z Vines Note Cards $11.30 quantity:	Studio Z Moved Flat Panel Card $8.70 quantity:	Studio Z Little Party Flat Panel Invitations $8.70 quantity:
Studio Z EEK! Flat Panel Invitations $8.70 quantity:	Studio Z Cafe Flat Panel Invitations $8.70 quantity:	Studio Z Butterfly Thank You Card $11.30 quantity:
Ann Kelle Words Thank You $11.30 quantity:	Studio Z Floral Flat Panel Thank You $8.70 quantity:

YOU’RE INVITED!

Dateline: Studio Z Mendocino, 711 North Main Street, Fort Bragg, California, Mendocino Coast, Edge of the Continent Overlooking the Vast, Rocking Pacific, Storm Coming, 24 Foot Waves Expected –

It’s a crazy madhouse in the shop. The champagne and bean-feast is tomorrow and we are in the middle of a maelstrom of activity, and have been all week. Getting ready for two or three hundred party-ready people takes some preparation. The questions of what we want them to see when they walk up the street and in our door requires  discrimination and decisions. After all, twenty-five years of work is a lot of little pieces of paper, a lot of … just everything. Sorting through this history is an opportunity for introspection that you would not believe; I deeply feel  the import of this moment in my life.

A while ago I had an exhibit of work called “Generation X (Excuse Me, That’s No X) — Ten Years of Letterpress Printing In the Wrong Century.” Now it’s been a quarter of a century already, and I find myself poised at a Moment, a really superb moment. Looking back. Looking forward. I am feeling very happy today. I wish you could come to the party tomorrow and maybe you can.

Here is what a Wayzgoose is, in case you missed other posts. It is right off the invitation insert:

A wayzgoose has a long tradition in the history of printing. The first time we heard the word we had to look it up in the OED*. These days, a Wayzgoose is more often a dinner where letterpress printers gather to talk about the art they love, and believe me, that is some talking. A keepsake is often printed to commemorate the occasion, sometimes
printed up right at the affair, & there can be entertainment as well. Always ready for an excuse to throw a party, Studio Z Mendocino long ago adopted the idea, turning it into an appreciation of our customers & an opportunity to show off the beautiful craft we still get to practice.
“It is also customary for all the
Journey-men to make every
Year new Paper Windows…;
Because that day they make
them, the Master Printer gives
them a Way-goose; that is,
he makes them a good Feast,
and not only entertains them
at his own House, but besides,
gives them Money to spend
at the Ale-house or Tavern
at Night. These Way-gooses,
are always kept about
Bartholomew-tide. And till the
Master-Printer have given this
Way-goose, the Journey-men
do not use to Work by Candle
Light.”
*Oxford English Dictionary
“Carriages were chartered,
an enormous quantity of
eatables and drinkables
provided, and away we
went, a regular wayzgoose
or bean-feast party.”
The Cruise of the Cachalot, by
Frank T Bullen, 1897

When we saw the part about the “bean-feast,” we had to look that up in the OED too. It actually means a feast, but we decided that it meant beans, and that is what our tradition became. A bean-feast with actual beans, and we would spare no creativity in serving beans from every corner of the world. Everyone was very, “Oh, ho ho, beans and champagne!” but then they would just eat the whole feast up and drink up all the champagne, even though it was quite cheap champagne (which is what we serve instead of giving out money to go to the Ale-house), and a regular Wayzgoose was had by all, in Fort Bragg. Somehow, with all the printing and designing and whatnot, we let our Wazygoose tradition go by the wayside, but for our Twenty-fifth Anniversary, how could we not revive it? We won’t be making paper windows, nor printing by candlelight at the Studio Z Mendocino Wayzgoose, but there might be a lagniappe to take home, if all goes well. We certainly look forward to seeing you here, to showing you our recent work, to serving champagne and beans to you and to ushering in our next twenty-five years. We hope to greet you at our party.

One other thing we added to the fete is Dessert and Shopping downstairs. It’s going to be so much fun I can’t stand it.

If you would like to read more about our work and history you can see the interview Arjen Noordman just posted to his online magazine, Cranbrook Design http://cranbrookdesign.com/index.php/topics/more/letterpress_by_zida_borzich/

Wishing you every good thing in the world as I dash off to glue some more business cards on a board and bake another batch of chocolate chip cookies. Quarter of a Century… how did this happen???? !!!

My son-in-law Pablo Abuliak is a very fine, prominent photographer from Buenos Aires. Here are the business cards I made for him. We printed them with deep impression on Cranes 600 gram Lettra in two shades of gray ink, with just his name on the front, and his US and Argentina phone numbers, email and URL on the back.

LESS IS DEFINITELY MORE: Strong, direct, professional, understated, modern, chic

Pablo’s business cards express who he is and what sort of work one can expect from him. This the essence of what a good business card should do. You can see some of his exceptional talent at http://www.pabloabuliak.com. This taste of his work will show you why I am proud to say that Pablo is my favorite photographer in all the world.

Love you, Llerno! Z

This is what lead type looks like when it is set, left to right, upside down, one letter at a time.

This morning Arjen Noordman, a fantastic designer from Brooklyn, posted an interview with me that, if you are interested in design or letterpress printing or a bit of historical perspective, may be of interest to you.

It’s such perfect timing because November First is the official anniversary of opening my shop twenty-five years ago. I am feeling so nostalgic! Don’t forget to come to our Wayzgoose on Friday, November 6th, from 5 to 8, at the Studio Z Mendocino print shop, 711 North Main, Fort Bragg.

Here is the link to Cranbrook Design’s site and the entire interview:

http://cranbrookdesign.com/index.php/topics/more/letterpress_by_zida_borzich/

Here is the invitation to the Wayzgoose, too, for good measure.

The Wayzgoose Invitation, letterpress printed in three colors, mounted on red paper.

We are all madly cleaning and planning and cooking for the party on next Friday. I am contemplating this quarter century of doing work I love very much. It’s a time for going inward, for remembering and appreciating, and for looking forward too, planning and dreaming… Such a richness.

Hope you enjoy the interview!

Z

CAN YOU SEE THE “V” AND THE “F” IN

THE VICTORIAN FARMHOUSE

BOTANICAL MONOGRAM?

Sometimes people are surprised to learn that Studio Z Mendocino is more than a print shop and more than a card line. Actually, we are very definitely a graphic design studio where new logos and ad campaigns are part of our everyday landscape. I wanted to show you this business card we recently did for Jo and Fred Bradley for their tranquil B&B retreat near the sea, in Littleriver, California, Dennen’s Victorian Farmhouse.

Jo came to me excitedly, and a little trepidatiously too, because she had been living with her old logo for a very long time. She knew she needed an updated look, but it was a loaded transition, and what I designed for her was such a big departure from her old look, that it took a bit of getting used to, polling her advisors, and sitting with it just trying to figure out if she loved it totally or was just scared.

A new logo is like that sometimes. You know you want it, but it is almost too big a decision to be able to commit to even doing it, much less to commit to a single thing that will be your representative for years and years to come. It is HUGE.

The process, as a designer, was typical for me…I started fooling around with the name, the location, the intention of the owners, went over and walked around the property (this is NOT my usual habit but they are close by, so I did that too), went into my trance state, drew up five or ten things until something made me jump. OOCH! Suddenly, I am in love. I get this body hit and I just KNOW.

I loved the leafy monogram idea because the garden at the Victorian Farmhouse is so incredible you can’t believe it, and I thought that would convey a sense of the natural world that is so much a part of their atmosphere. I do love making monograms too, I have to admit. Playing with the alphabet will never lose its appeal for my inner first grader. Although Bernhard Modern Bold is not a “Victorian” typeface, I was going for a more modern twist on the whole Victorian vibe. After all, they didn’t have hot tubs in Victorian times either. They didn’t have web sites and they didn’t have ten-million-thread-count sheets either. Things change, no? Justifying the three lines of their name made a strong statement and underlined the monogram.

For the color palette, I used a paled-back sage green ink and went back in with little threads of gold metallic foil for “veining,” and for the border. I was in love but would Jo be in love???

I showed it to her. She didn’t know what to say. We talked about it. She sent it to everybody she trusted, showed it around, lived with it for a while, thought of all the ways it was different, cautiously began to accept the idea of this giant change. It was exciting, but hard. I wondered if I was all wet, but I just had this feeling about it and stayed with her process. It took some time, but I just talked to her yesterday and she has fallen in love too. The response from her guests has been everything she and I would possibly want…they are basically crazy about it too. How amazing life is. I love happy endings.

Here is the back of their business card:

We also designed and letterpress printed letterhead, envelopes, and had their confirmation cards printed digitally. We are in the process of completing the design of her new rack cards, which are going to be very gorgeous too. I have this feeling about it…

If you are thinking of coming up to the Mendocino coast for a little getaway, you could call Jo up and ask for a reservation so you can cozy up at the Victorian Farmhouse and take advantage of their affordably indulgent, deliciously romantic welcome. And the weather is great this time of year, too. If you come up around Friday, November 6th, you can make it to my Wayzgoose too. We invite you.

I don’t know how they manage it, but Laura Stefania and Starr Hout make clothes for you and me…even if you are twenty-something and I am hmm hmm hmm…their mixable, matchable, impeccable pieces just work and work together. They can look hip or homey, biz casual or Hepburn glamorous, perhaps depending on the attitude with which they are worn or maybe just the many environments into which they fit so naturally. Laura and Starr’s couture line of women’s clothing, Apiece Apart, is like that…chameleon-ish, beautifully cut, polished, easy to wear and to look at, and they stretch wardrobe options with a terrific mixability. We are crazy about their smart, beautiful, modern clothes for modern people of any age.

Last summer, when Laura was out visiting from New York, she came into my shop and love, love, loved the look of deep-relief letterpress on thickest imaginable papers. It was a mutual admiration society all of a sudden.

The resulting cards we made for them puts their understated logo in pearl foil on the front of an slim horizontal card. Their logo looks so good this way that they replicated the subdued look on their home page. Here is the back:

Gray ink in a modern typographical layout. One more view…

Shall we shop?

Stacy Naquin is an interior designer from Louisiana who found me on the internet and called me up. I love the modern world. She wanted a dramatic, sophisticated, show stopping business card that expressed her sense of style, which is traditional and slightly edgy all at once. It was fun to work with Stacy on this project because she was so open to exploring things she hadn’t thought of. The resulting card, she told me, was exactly IT, plus something she didn’t expect at all: it was SEXY… When she first handed her new cards to her girlfriends, that was the word that kept coming up. Who knew??? But now that I am looking at it through the camera lens, yes, I do think it’s kind of Oh La La, don’t you?

I designed the monogram SN to demand a second look, a little investigation, the S hiding out in the middle of the N in plain daylight, but somehow also a bit mysterious and not quite there. When we printed the card on 600 gram Lettra paper (our favorite paper as you probably already know), we pressed the black solids on the front, then overprinted the N and all information in silver foil that sparks and gleams in a discreet sort of way — but a discreet bit of bling never hurt anybody.

On the backs, we left room in the center for the inevitable bit of what’s called “bruising” if you press into the paper very much. It’s the monogram in reverse, which we kind of love for its rule-breaking, renegade quality. Most times we want to avoid that, but then we like to break the law once in a while…the edgy part, maybe. We could have eased up on the front impression, but the drama quotient there would have been lowered, so we compromised and ended up embracing the iconoclastic look. The typography on the bottom is pretty quotidian except for a couple of splashes of swoopiness on the numbers, which completely pulls it out of the daily and into something altogether unexpected.

Yes, the answer is yes. We design logos. We print by letterpress. We don’t object at all to printing other people’s designs, and we do that all the time. We can put ink onto paper in a lot of ways, and try to fit your budget with all our experience and knowledge gained over the years.

It’s awfully much fun working up designs that express what people do and are, collaborating with them on the Mark that will represent them. This symbolism called the alphabet, called design, called imagination.

]]> http://studiozmendocino.wordpress.com/2009/10/24/stacy-naquin-interior-design-letterpress-business-cards/feed/ 3 zida1 Stacy-Naquin-1 Stacy-Back Stacy-Multiple Stacy-diag http://studiozmendocino.wordpress.com/2009/10/17/warren-mccormack-photography-light-reflecting-letterpress-business-cards/ http://studiozmendocino.wordpress.com/2009/10/17/warren-mccormack-photography-light-reflecting-letterpress-business-cards/#comments Sat, 17 Oct 2009 18:22:08 +0000 Zida Borcich http://studiozmendocino.wordpress.com/?p=786 ]]>

Warren MacCormack has been so BUSY that it took him over six months to get to the photo shoot he promised me of his amazing Studio Z Mendocino Letterpress Business Cards. May I just say, it was worth the wait…oh, and did I mention “too busy” is a GOOD problem? The photos he took are fabulous and tell me a little about WHY he is so busy…They reflect the reflective nature of the cards we letterpress printed for him on Cranes 600 gram Lettra, the yummiest, thickest paper we can get our hands on. His already designed logo starts the reflectivity…WM and upside down it’s the same way. A big, round circle of not-too-shiny silver foil with the monogram WM reversed out, on a a big square card. That means the WM is paper that puffs up out of the silver foil circle, which is pressed into the paper with heat. This process actually re-forms the paper, giving a pronounced sculptural effect.

Warren shot the cards on a mirror, reiteration marking the rhythm of light catchment, reflecting the essence of what he does with camera and eye and art.

You may not usually think of the symbolism inherent in the card you leave behind to remind people of who you are, what you do, what you hope for, and what you represent in the world. This is the sort of magic and power I find in the work we do for you. I keep saying that letterpress printing has power in it…and I don’t mean to be all woowoo. I hear about it every day. That Art matters. That Art has power to change things, not just business but the world.

I just watched Lily Yeh’s plenary address at Bioneers online and am sitting here recovering from a good cry. I mean, tears streaming down my face… from her presentation of the work she brought to Rowanda, making public art with and of and for the ravaged people there, and how that Art manifested in getting drinking water, goats and cows, healing and recovery from too much devastation to contemplate. You can see her on YouTube soon and be amazed, inspired, called to action. I watched Salja Patel’s acted poem about the war in Afghanistan and again … Art has the power to move everything around…it is an essential of human life. How can we forget that?

So when I am making letterpress business cards, it is not just an ancient craft kept alive for making a living, it is a living Art, one that moves people in unexpected ways. Of course, I am not comparing this to the work these two women are doing, but it is also Art, and that is my point here. When you make a mosaic, a poem, a photograph, or even a letterpress business card, it is a communication, and it demands its own attention, it has its own trajectory. The message is perhaps not blatant, but the undercurrent registers and something is changed, remembered, we are participating with each other. How small a little thing, how also important.

Thank you for your Art, Warren. I’m glad you are so busy and I hope your business cards are doing their part in keeping you that way. I’m glad I get to work with Artists every day, and get to interpret their Art with my Art. What a big, round, amazing circle.

Thank you for reading my blog, everyone. I hope you tune into Bioneers tomorrow morning and listen.

One more photo of Warren’s letterpress printed business card … to reflect …

xoxo Zida

We just stuffed all the envelopes and put the stamps on and it was like a bubbling cauldron of activity in the shop today. The invitations are going to land in a bunch of people’s mailboxes in the next day or two. Are you all excited???

They are so HAPPPPPPYYY! They are so GAaaaY!!! They are ICONOCLASTIC and not PLASTIC. They are SUPER FUNNNN, just like my Wayzgoose is going to be. O gee…I am really getting excited about this. It’s going to be a mob scene at the print shop. It’s going to be a big ho ho ho 25-year celebration party of being in business and doing letterpress printing and beautiful designs and ad campaigns and ephemera and the craziest things, and having the most interesting clients and the greatest time in the world for all these years. Well, we hope you will come on Friday, November sixth, and have champagne and beans and see our work, and celebrate with us. If you can’t come in person, you can see some of our work here on the blog  and on our web site (that is ALMOST finished being redesigned so please excuse our construction zone over there).

Let us know if there is anything your heart has been hankering for, like a fancy new business card or Christmas cards specially designed just for you. Or perhaps someone in your family is getting married next year and needs a gorgeous wedding invitation. We can do all that and lots more.

If you want one of our letterpress printed invitations to the Wayzgoose and don’t get one in the next week, please write us a comment here, or send an email, that includes your name and address, and we will be sure to send yours out right away.

Oh…still don’t know what a Wayzgoose is? See my blog post from October 3  that gives a little historical perspective.

I hope you can come to our party!!!

Z

I went to Yoga and came back to FAME.

NO, I am not going to show you a single thing, only Maria’s birthday photo. You have to wait to see the new logo. Sworn to secrecy…But you can read her progress report on this totally hot and sweaty project. We are both too excited to stand it.

Here is what Maria Bernal posted on her blog tonight:

Coming Soon: The new look of Maria Bernal Photography

by admin on Oct.12, 2009, under For photographers