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Archive for the ‘Letterpress Printing’ Category

Chicago interior designer Elizabeth Pasquinelli came to Studio Z Mendocino with a strong idea of what she wanted in new business cards for her company Debaun Studio. Her sophisticated design sense made it very easy and fun to incorporate her desire for a chevron or herringbone pattern and the logo she created herself into these gorgeous letterpress cards.

I reworked her herringbone pattern, and, with a die, deeply impressed the pattern into our favorite paper, Cranes 600 gram Lettra. See how sumptuous…

Even though the herringbone design is very deeply impressed on the front, the very thick paper barely shows any impression through to the reverse side, so there is no interference to the contact information.

Having the logo by itself on the front is my favorite way of keeping the branding message very pure and clean. A beautiful typographic layout is key to conveying a subtle but very strong message of attention to detail.

Elizabeth told me the cards exceeded her expectations and I have to admit that, although I knew they were going to be amazing, they did mine too. The actual tactile experience of this much rich texture on a little piece of paper is quite astonishing. This again was a great collaboration with a creative and exceedingly talented client. This is why I keep loving my work so much. Incredible people from far-flung places finding me and working together with me, and then receiving the benefits of our work together. It’s a beautiful big round circle. Every time Elizabeth passes one of these letterpress cards to a prospective client it is a spark that has in it a world of experience and beauty and connection.

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I’m hardly even going to say anything about these cards because Serena Severtson made such a complete and articulate blog post about branding as it relates to business cards this morning. I am just going to let that do all the talking: click HERE for her post.

These are photos Serena took of the beautiful letterpress business cards we made for her using her own design, and my suggestions and input about materials and other questions — a great collaboration. Pearl foil gleams up the dove, gray and Tiffany blue inks give the lowdown, and Tiffany blue edges finish them off with elan. They are smashing on super-thick 600 gram Cranes Lettra. Best of all, Serena LOVES them! Go see!

Wonderful to work with the very talented Serena to such a great result!

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Meier/Ferrer designs contemporary, modernist furniture that has been featured in a slew of national and international magazines. Their look is clean, hip and ultra-chic, which matches perfectly the design Andrew Cinnamon did for their business cards, and which Studio Z Mendocino printed on our venerable 1952 Heidelberg letterpress. It’s that meeting of the centuries that I love so much: the Twenty-first to the Fifteenth, to be exact — Thank you, Mr. Guttenberg for giving us the means to impress all these five hundred years.

We printed deeply the hard-edge typeface Andrew adapted for this purpose onto super-thick 600 gram Lettra paper. Dense black ink. One side only. And let the typography tell its own story with no fanfare other than its own audacity. We also made script cards for them. Four by nine cards that fit into a #10 business envelope or can be paper clipped to a sheaf of design mock ups with a little note. Love love.

 

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Seth Sirbaugh is a terrifically talented graphic designer whose new letterpress business cards carry the message of the new “tribe” brand he’s developed, in the most stylish way imaginable. We did two versions, which you see pictured above. The first was the more complicated. We used French’s Gray Durotone 80# cover, a mottled, slightly gnarly-in-a-chic-kind-of-way sheet. It’s not very thick, so to add substance (and mystery), Seth had us make a “sandwich,” laminating the backs and fronts of the gray Durotone, with a “filling” of pumpkin-colored Durotone. You can see the little, subtle, yummy orange stripe when you turn the card sideways.

The fronts of the cards were printed in black glossy foil with the “tribe” logo and the uber-hip tagline, “design. cultured.” I love that. The backs have the contact information foiled in white opaque foil. With darker colored papers, white ink will not block out the background color entirely. There is always some bleed-through, so to alleviate that, we always use opaque white foil, which is much more opaque.

The entire laminated card is still not as thick as, say, 600 gram Lettra, which we use most often here these days for our most premium jobs. He didn’t want them to take up that much room in his wallet. At first. But then there was a small crisis, which I won’t go into right now, which allowed us to make another, smaller batch of cards on white 600 gram Lettra. On this run, we edge painted them in the same pumpkin-y orange. And, oh la la, baby. How can he decide which version to pass out?

Working with a designer of the professional caliber of Seth Sirbaugh is a pleasure beyond pleasure. Collaboration is always necessary on a job (jobs) like this one. He had the vision and I acted as mediator between that and making the vision into something he could hold in his hand and be proud and assured that it represented him well. When the crisis occurred, Seth was gracious in the extreme. Often, with letterpress, patience is a virtue, and Seth’s virtue showed up in the form of little wings sprouting from the shoulders of his tee shirt.

It’s not usual to get to give a design two entirely different treatments like this, so as a way to show off the amazing versatility of letterpress’s many virtues, there could not be a better example. The entire mood is changed, the vibe, maybe even the clan, in these two very different versions of the same design.

We all wanna be in Seth’s groovy tribe!

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4 of Chance Creek Wines Studio Z Mendocino Labels

Lou Bock is the Winegrower behind the crisp, gorgeous offerings from his winery, Chance Creek. Grapes from his own vineyards in Redwood Valley, California are raised and tended by himself, and the wines he creates express not just a refined palate but a love for and dedication to the land he has farmed organically for many decades.

I feel very lucky to have encountered him at a party some ten years ago. It was very funny because we actually had dated in high school over thirty years before our re-introduction. Life. Very crazy.

Lou happened to be looking for a new graphic designer right then and guess what…of course, it was perfect timing and perfect serendipity and perfect Universe falling together as usual. Since then i have designed and printed up many, many labels for Chance Creek and my old friend.

Not many labels nowadays get the hands-on treatment we give these. They are printed offset and then we go back in with foil on the Heidelberg lettrpresses in my shop.

This label is his new Terroir 95470 SangioRosso, a red table wine he just added to the Terroir 95470 white we loved so much the last two years. The Redwood Valley zip code takes center stage on this…what better way to talk about terroir, the essence of the land the grapes are grown on?

The new SB label looks wonderful on the golden hue of Chance Creek’ sauvignon blanc. They offer THREE sauvignon blancs, each with its own undertones, overtones and degree of yumminess. The gleam of gold foil against a dramatic black background enhances impact from the shelf.

Last year’s Sangiovese showed up on all the right tables. Another winning offering from Chance Creek and Lou Bock.

Lastly, this is Lou’s Chance Creek Classic Sauvignon Blanc, his most popular offering. We love love love it with salmon and especially crab, but i could drink it with anything. It is perfect.

Wine label design is only one of the areas Studio Z Mendocino exercises creativity. Call us when you need any sort of design expertise — from a new logo or branding to a website, we are certainly happy to speak to you about what you are dreaming up.

Here are Lou Bock’s business cards, which i derived from the above label.

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I love love love Annette Thurmon’s wedding dress designs. They are sooo dreamy and gorgeous, and I am lucky to say that Annette is also a dreamy and gorgeous client of mine.

I got to work with Annette when I did her business cards a while back, and today she posted an interview with me on her beautiful website: Chaviano Couture.

I hope you will go see her beautiful designs and read my interview!

xo Zida

 

 

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Danny and Loreta Kash are the principles and great talents behind Danny Kash Photography, which operates out of Connecticut and is available for worldwide destination shoots. It was an incredible experience working with them to develop their new brand because they were so specific about the tone they were looking for, and at the same time so ready to listen to my ideas and inspirations. It was an ideal collaborative experience. Loreta was amazing…she sent me a kind of vision board to work from…showing colors and passions and attractions, moods, and just things that made her heart beat faster. She is so organized and creative at the same time. Look how fab:

It was always fun to confer with them on the phone, always excitement, curiosity into the mysterious process of creation. When I sent them this design, we all just KNEW: this was IT. They definitely wanted this gorgeous pale Caribbean blue-green color, and there were other accent colors we considered, like a sunny orange-ish shade, but in the end we opted for a charcoal gray as the second color.

We deeply impressed the type into 600 gram Cranes Lettra, with the contact information on the back to keep the brand really pure and important. This is my favorite way to make a card really sing. The edges were painted in the same watery-green-blue color, a little accent that pulls the WoW factor up several thousand notches, as we all know.

O, EDGE PAINTING!!!

And yummy shots of the business cards by Danny.

The flowing lines and swooshes of the “dk” monogram set an elegant, celebratory mood behind the classic-yet-slightly-quirky Roman typeface. It’s a fresh, distinctive look for two very special people. And it is always a big treat for me to participate in redefining a company’s graphic look from the ground up. An honor, and a super-fun and exciting adventure. I love the creative trance that brings me to a finished product like this. Do you like it?

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