Over the years, Studio Z Mendocino has created a lot of amazing business cards and letterpress printing, so you have to know we are not kidding when we claim this as one of the MOST amazing of all. Australian developer and general genius, Nathan Orbach, became one of our favorite clients, too, in the course of this very, very long process that involved quite a lot of Skyping in odd hours and quite a lot more, how shall I say, “translation” or “instruction” of the letterpress vernacular and techniques so he could really understand better and his designer could prepare the files properly. It was a tremendous and very fun-filled effort with a tremendous result.
After having discovered us online and subsequently receiving a big parcel of samples of our work in Australia via FedEx, Nathan had definite ideas about how he wanted the cards to look. Very specific about every detail, but without knowledge of the various ins and outs and weird limitations of what we do, his decisions made it necessary to work around numerous obstacles.
For instance, he wanted the paper to be exactly THIS dense black, but that exact paper only comes in eighty-pound weight, which was MUCH too thin for what he wanted. He wanted extra-extra thick cards with red edge painting. To accomplish this, it was necessary to print two separate pieces of the black paper and laminate them with something like chipboard sandwiched between them. This was just one in a lot of various negotiations that kept us in conversation pretty much the better part of six months. Or more.
In the end, we were all over the moon about the resulting cards.
The backs are as stunning as the fronts.
It all proves that we are always willing to go the last ten thousand miles. If a business card is going to represent you in the world, it really should say everything about you that can be said in two dimensions. In this case “Q” (Quest) to the Zed Power says exactly that: stop at nothing for the sake of perfectly what is wanted and needed in the situation. Plus, letterpress actually adds a third dimension of tactile depth and visual texture. Nothing more need be said.