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Archive for the ‘Business Cards with Edge Painting’ Category

Lynn Winter Edge Gilded Business Cards

Studio Z Mendocino is extremely pleased to announce that we are now able to offer mirror-like foil edge gilding for our business cards. We are extraordinarily happy to show you our first job featuring this insanely over-the-top adornment.Lynn Winter's Gold-Gilded Business CardsThe amazing creative genius Lynn Winter, recently returned to the Mendocino coast from Louisville, Kentucky, had never seen anything like our super-thick, black foil-stamped business cards. She loved them so much that she would require nothing less than to have me make her a new logo and put it on a bunch of cards, to properly commemorate her new life and new home. Over a glass of wine and a very long heart-to-heart-getting-to-know-you, I doodled this name-ish thing: Lynn…ULynn…Lynniverse…

Lynn Winter's New Logo

Which she loved. First thing. That’s how Lynn does things: she KNOWS; then she ACTS. So, OK. How fun…I told her how I would like to do it up, and, next day, made up the final layout, imagining it in two gleaming, unusual foil colors: celery and coral, stamped on 2.5-inch square, black cards. Done. Yes, she loved it. Then I told her about our newest embellishment option: gold or silver foil edge gilding. Yes. Do it. Sight unseen, she said yes, must have…gold…

Soooo…we did. And here it is. And she is just gasping around. Nobody can believe them. They are so incredible that I won’t even try to be modest. They just ARE incredible. As one of her friends just said, “I will just go on home now and frame this.”

Gold Foil Edge Gilding

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Kingsbury Garden Designs Digital Business Card with AkuaFoil

Dorrit Kingsbury (adore her name) of Kingsbury Garden Designs emailed me one night a few months ago with the most arresting message: she had been studying my blog and website. She said she knew every single thing on them. And she just knew I was the one who was supposed to design her new logo and make letterpress business cards. It was another one of those things: I could tell, just from talking to her that first day, that we were destined to do something really wonderful together.

The process was one of discovery at first. Thinking about what she loved, what she did not, what she wanted her logo to express. Ideas she had about her name, avoiding a stuffy effect because of that rather formal name, Kingsbury Garden Designs, things like that. We talked a lot and then of course, after a while, it was time.

I went into my trusty creative trance and something started “coming through.” I don’t really understand or know about how this thing happens, but suddenly, there was this mark, which I dubbed “The Leafy K.” It was green, it was leafy, and I was trying not to get too attached to how much I loved it because it was NOTHING like what we had talked about and I was not sure Dorrit would feel equally crazy about it. Here it is:

Kingsbury Garden Designs Letterpress Card

But guess what: she was. There was a good deal of fiddling around with colors, shape and size of the cards, typeface (the marvelous and lively Koch Antiqua, in the end) and then Dorrit had this iconoclastic idea to make The Leafy K pink. But of course! I did it, and it was perfect. We decided on a leafy green for the edge painting on the letterpress ones. That is what you see above: Pink Leafy K with gold foil outlining and gold foil lettering.

The digital version has a pink foil effect on The Leafy K, with a sort of blackberry-deep-purple lettering and of course no edge painting, and it’s on glossy paper. The two, shown side by side below, are the same, but very, very different.

Kingsbury Letterpress and Digital Cards, side by side

Each has its uses and Dorrit says, “WeeHoo! My beautiful letterpress cards … are lovely, elegant, delicate and regal!!! …

“The letterpress ones are more subtle than the digital cards.— Here’s a surprise… I love the gold!!  It is what makes the design delicate and regal at the same time. It really Works!

“And… It’s interesting that, now, I really love the foil in the digital cards (call me crazy) and miss the richness of it in the letterpress leafy K.  WHO KNEW?” Yes, Dorrit is really happy with them — both of them — and says people comment on her logo and cards all the time. (Are we very surprised?)

So, we will have to work on getting everything into one card when we reprint them after she runs out… much of this work is hunt-and-peck, guessing and hoping, because you can’t always tell exactly how a certain technique will work on the paper, or whatever, and sometimes you have to treat it as a very exciting experiment.It will be beautiful to try the pink foil on The Leafy K next time we do the letterpress ones, and see if it’s possible to love it even more than we do now.

It was such a treat to work with Dorrit on this brand design and business cards. We got to know each other through this process, as happens so often. I feel I have a very talented, wonderful new friend.

She has new lawn signs and a new sign for her truck, too. If you go to her website you will see how her work is so lush and textured, and how it relates to this leafy K two-dimensional symbol of it: http://kingsburygardendesigns.com.

Kingsbury Leafy K Business Cards

Her website describes her work as: “Modernist Design with classical sculptural influences for garden and outdoor living spaces. Serving Atherton, Palo Alto and the Peninsula.” It is really Dorrit’s incredibly gorgeous personal vision, her own art form, and it is a wonder. This job was a true collaboration and a true pleasure…with a truly amazing result.

P1040470

Design: Zida Borcich; Letterpress Printing and Foil Stamping: Rhea Rynearson.

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Strub Residential orange edge painted business cards

Strub Residential orange edge painted business cards

Mark Strub, of Strub Residential, a real Estate company in Austin, Texas, recently ran out of the gorgeous, thick, square letterpress business cards we made for him a while back, and for his reprint, he wanted a little added pizzazz: edge painting in a color something like a road work orange safety cone. Mark was even contemplating a fluorescent orange. I thought just a bright orange would suffice, so I actually took a Pantone ink color book down the street to match a cone I spotted. I swear, this is a perfect match.

Mark’s design is clean and modern in deep brown ink, but i have to say, that little flash of orange really sends it out of the park. We had to rearrange the typography on the back to reflect some important changes in his business, and we had to make additional cards this time for his new bride, who works with him now.

Strub Residential -- back of business card

Strub Residential — back of business card

Here is what Mark said about the FIRST batch we did for him, particularly about the question of putting photos on real estate cards, or, more precisely, NOT putting photos on them:

“Zida,
I want to reiterate that I LOVE my cards, and so does anyone and everyone that I would care to make an impression on.
I bashfully admit that when I embarked into this profession, my business cards had a HUGE photo of yours truly on them. It was just the way things were done.
As soon as I got bold and took my photo off (when I started my own company) the feedback was really interesting. My card become memorable because it did NOT have my mug on it. People would say, “Oh thank GOD you don’t have a glamor shot on here. Why do REALTORS do that?!” It was a great opportunity to jump into a discussion about how my company is different in other ways as well.
For example, it’s not about ME, it’s about YOU the client. I try to take the ego out of the work I am doing, including negotiating. If I do a SUPERB job for the client, they will sell me to their friends and family better than any glamor shot could. And that is the business I am seeking.
I worked on my “perfect card” for 2+ years with multiple designers. You brought it home for me, and I am really grateful! My card sets the tone, and my service seals the deal. It’s a great combo. Thank you, thank you, thank you!”

Strub Residential edge painting

Strub Residential edge painting

Taking the ego out, but the mojo is working really well without it, don’t you think?

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Randy Borges Business Cards

Randy Borges Business Cards designed by Ross Tanner at Flosites

Miami photographer Randy Borges had his fabulous new branding package, including these business cards, designed by Ross Tanner at Flosites, and came to Studio Z Mendocino to have them letterpress printed. Rhea Rynearson printed them in black ink and then they were edge painted, also in black. There is simply nothing like the deep impression of letterpress printing on a super-thick card, combined with really fine design, of course, to make a splash whenever you hand someone your business card. The little flash of black along the edge adds that extra I-don’t-know-what that takes them completely over the top and stops people in their tracks. Randy was a joy to work with, as is Ross, always, and if you go to Randy’s new website, also produced by Flosites, you will see his beautiful photography, which, I think you will agree, deserves this kind of presentation.

 

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Carsten Mol Photography Business Cards

Carsten Mol Photography Business Cards

Danish photographer Carsten Mol found Studio Z Mendocino online and contacted me about a year ago. He wanted to have some really special business cards, and, of course, that is what we do here. We instantly felt a rapport, even though separated by many miles and much water and emailed enthusiastically about what he had in mind, ideas I had for the design and materials, colors, possibilities and his dreams. It was sort of like meeting an old friend I didn’t know yet. Carsten was rebranding and got back to me after several months when his website was completed, as he promised he would.

Edge painting put the icing on the cake

Edge painting put the icing on the cake

His website was the inspiration for the design we finally landed on. go see: Carsten’s website

The backs are equally yummy

The backs are equally yummy

When the cards arrived to Denmark, this is how Carsten started his blog post about them: “Today I got my brand new Business card! And what can I say more than, I just love them!!!! They are small pieces of art.” The nice things he said about working with me almost made me cry! He immediately sent me these wonderful shots he took of them and I feel proud to post them here today.

The first cards we have done for someone in Denmark!

The first cards we have done for someone in Denmark!

I often say, “I love the modern world!” and, really, I mean it. Never before have we been able to do business in this way, to connect with like-minded people in any corner of the world and relate to each other, feel into others’ lives in this marvelous way, affect each other and even affect each others’ friends and colleagues and, of course, clients, most importantly. It really seems like some sort of miracle, a miracle we take for granted every day, that allows unprecedented communication and relationship to occur regardless of geographical location.

Thank you, Carsten, for reaching across the ocean from Scandinavia to the USA, to California, to Mendocino County, to my little office at Studio Z Mendocino, and to my heart. It’s a beautiful miracle to know you.

 

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ProTalent Thick Black Business cards with three foils and green edge painting

ProTalent Thick Black Business cards with three foils and green edge painting

ProTalent Sports Group’s Sean Bertrand came to Studio Z Mendocino almost a year ago, inquiring about our deluxe, super-thick black business cards. Christopher and Sean work with big league baseball teams internationally, matchmaking players and teams, and they wanted a card that really stood out from the pack. Sean, having seen someone’s card we did knew down to his knees that we were the right printers to do their cards. There was, however, a small snafu.

Chris's business card backs

Chris’s business card backs

They had had a designer working on the cards but somehow something had fallen between the cracks and the design firm was no longer in business. They had a sort of half-done idea but needed it completed and made into a file I could use as a letterpress printer. No Problem! I redid the design using some of the original elements (the shields), changing up the typeface, and laying out the backs. All of this took some negotiating and time, but, by and by, we did arrive at THE design everyone agreed was IT.

Thinner black paper, edge painted

Thinner black paper, edge painted

Then, Sean did not want the super-super thick cards we are used to doing. He wanted cards that were about half as thick as our Museum Mount paper. So, a quest ensued, which also took a bit of doing but was very instructive for me and allowed me to find a thinner paper (also less expensive) that we like to work with. Eventually we did find a thickness and quality that everyone agreed was IT. To make the edge painting really do what it’s intended to do, paper needs to have some heft so the edges are not lost. This paper lets the edge painting shine without taking up major space in pocket or wallet (or chewing tobacco pouch).

Gloss foil, silver foil and grass-green foil

Gloss foil shield background, silver foil and grass-green foil

In the final analysis, these amazing business cards were worth the time and challenges that brought them into existence. Their impact cannot be measured nor can it be denied. They are certifiably Awesome, with three gleaming foils and green edges that evoke baseball fields and dreams, substantial paper with just the right heft, deep impression, and a moxie-filled attitude.

Sean's back

Sean’s back

Thanks, Sean, for coming to Studio Z and for being an awesome player agent. The whole process was made fun by working with you on this project that came out so very beautifully.

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A stunning business card carries the day when networking in Hong Kong, or anywhere

A stunning business card carries the day when networking in Hong Kong, or anywhere

 

The backs of the cards are as gorgeous as the fronts. Almost!

The backs of the cards are as gorgeous as the fronts. Almost!

Nami Lee, CEO and Founder of Tokyo Luxe, recently contacted me about doing business cards for her Luxury Concierge Services in Japan. She came with most of her logo completed — the design just needed a little fine tuning to adapt it for letterpress techniques. Because Nami wanted something that would stop traffic, we decided to print them on our super-thickest black museum mount paper with three foils: black gloss foil for the “T”, metallic silver foil and metallic gold foil. Then, after some consideration, I’m happy to report that Nami decided to go for the boldness of salmon colored edge painting.

Closeup of edge painting

Closeup of edge painting

 

When the cards were finally delivered to her in Tokyo, Nami immediately filled up her purse with them and flew out to network in Hong Kong. She emailed me that she has never had such reactions to a business card before. She says she is so happy we met each other online…one more miracle of modern life…she found this blog, called me, and the rest is history.

 

Tokyo Luxe black business cards with three gleaming foil colors on super-thick black paper
Tokyo Luxe black business cards with three gleaming foil colors on super-thick black paper

The finished cards have a vibration of something like jewelry, something at once timeless, unique, and somehow managing to seem contemporary yet also classic. Incredibly thick, luxurious paper foil stamped in gleaming metals, and flicked with the understated-but-ever-so-THERE salmon color along the edges are a force of marketing to be reckoned with. You will not be forgotten when you leave behind something this amazing and beautiful.

This is the photo Nami sent to me from Hong Kong:

Photo Nami took when her business cards came
Photo Nami took when her business cards were delivered to her in Tokyo

 

 

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