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Archive for the ‘Business Cards with Edge Painting’ Category

Strub Residential orange edge painted business cards

Strub Residential orange edge painted business cards

Mark Strub, of Strub Residential, a real Estate company in Austin, Texas, recently ran out of the gorgeous, thick, square letterpress business cards we made for him a while back, and for his reprint, he wanted a little added pizzazz: edge painting in a color something like a road work orange safety cone. Mark was even contemplating a fluorescent orange. I thought just a bright orange would suffice, so I actually took a Pantone ink color book down the street to match a cone I spotted. I swear, this is a perfect match.

Mark’s design is clean and modern in deep brown ink, but i have to say, that little flash of orange really sends it out of the park. We had to rearrange the typography on the back to reflect some important changes in his business, and we had to make additional cards this time for his new bride, who works with him now.

Strub Residential -- back of business card

Strub Residential — back of business card

Here is what Mark said about the FIRST batch we did for him, particularly about the question of putting photos on real estate cards, or, more precisely, NOT putting photos on them:

“Zida,
I want to reiterate that I LOVE my cards, and so does anyone and everyone that I would care to make an impression on.
I bashfully admit that when I embarked into this profession, my business cards had a HUGE photo of yours truly on them. It was just the way things were done.
As soon as I got bold and took my photo off (when I started my own company) the feedback was really interesting. My card become memorable because it did NOT have my mug on it. People would say, “Oh thank GOD you don’t have a glamor shot on here. Why do REALTORS do that?!” It was a great opportunity to jump into a discussion about how my company is different in other ways as well.
For example, it’s not about ME, it’s about YOU the client. I try to take the ego out of the work I am doing, including negotiating. If I do a SUPERB job for the client, they will sell me to their friends and family better than any glamor shot could. And that is the business I am seeking.
I worked on my “perfect card” for 2+ years with multiple designers. You brought it home for me, and I am really grateful! My card sets the tone, and my service seals the deal. It’s a great combo. Thank you, thank you, thank you!”

Strub Residential edge painting

Strub Residential edge painting

Taking the ego out, but the mojo is working really well without it, don’t you think?

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Randy Borges Business Cards

Randy Borges Business Cards designed by Ross Tanner at Flosites

Miami photographer Randy Borges had his fabulous new branding package, including these business cards, designed by Ross Tanner at Flosites, and came to Studio Z Mendocino to have them letterpress printed. Rhea Rynearson printed them in black ink and then they were edge painted, also in black. There is simply nothing like the deep impression of letterpress printing on a super-thick card, combined with really fine design, of course, to make a splash whenever you hand someone your business card. The little flash of black along the edge adds that extra I-don’t-know-what that takes them completely over the top and stops people in their tracks. Randy was a joy to work with, as is Ross, always, and if you go to Randy’s new website, also produced by Flosites, you will see his beautiful photography, which, I think you will agree, deserves this kind of presentation.

 

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Carsten Mol Photography Business Cards

Carsten Mol Photography Business Cards

Danish photographer Carsten Mol found Studio Z Mendocino online and contacted me about a year ago. He wanted to have some really special business cards, and, of course, that is what we do here. We instantly felt a rapport, even though separated by many miles and much water and emailed enthusiastically about what he had in mind, ideas I had for the design and materials, colors, possibilities and his dreams. It was sort of like meeting an old friend I didn’t know yet. Carsten was rebranding and got back to me after several months when his website was completed, as he promised he would.

Edge painting put the icing on the cake

Edge painting put the icing on the cake

His website was the inspiration for the design we finally landed on. go see: Carsten’s website

The backs are equally yummy

The backs are equally yummy

When the cards arrived to Denmark, this is how Carsten started his blog post about them: “Today I got my brand new Business card! And what can I say more than, I just love them!!!! They are small pieces of art.” The nice things he said about working with me almost made me cry! He immediately sent me these wonderful shots he took of them and I feel proud to post them here today.

The first cards we have done for someone in Denmark!

The first cards we have done for someone in Denmark!

I often say, “I love the modern world!” and, really, I mean it. Never before have we been able to do business in this way, to connect with like-minded people in any corner of the world and relate to each other, feel into others’ lives in this marvelous way, affect each other and even affect each others’ friends and colleagues and, of course, clients, most importantly. It really seems like some sort of miracle, a miracle we take for granted every day, that allows unprecedented communication and relationship to occur regardless of geographical location.

Thank you, Carsten, for reaching across the ocean from Scandinavia to the USA, to California, to Mendocino County, to my little office at Studio Z Mendocino, and to my heart. It’s a beautiful miracle to know you.

 

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ProTalent Thick Black Business cards with three foils and green edge painting

ProTalent Thick Black Business cards with three foils and green edge painting

ProTalent Sports Group’s Sean Bertrand came to Studio Z Mendocino almost a year ago, inquiring about our deluxe, super-thick black business cards. Christopher and Sean work with big league baseball teams internationally, matchmaking players and teams, and they wanted a card that really stood out from the pack. Sean, having seen someone’s card we did knew down to his knees that we were the right printers to do their cards. There was, however, a small snafu.

Chris's business card backs

Chris’s business card backs

They had had a designer working on the cards but somehow something had fallen between the cracks and the design firm was no longer in business. They had a sort of half-done idea but needed it completed and made into a file I could use as a letterpress printer. No Problem! I redid the design using some of the original elements (the shields), changing up the typeface, and laying out the backs. All of this took some negotiating and time, but, by and by, we did arrive at THE design everyone agreed was IT.

Thinner black paper, edge painted

Thinner black paper, edge painted

Then, Sean did not want the super-super thick cards we are used to doing. He wanted cards that were about half as thick as our Museum Mount paper. So, a quest ensued, which also took a bit of doing but was very instructive for me and allowed me to find a thinner paper (also less expensive) that we like to work with. Eventually we did find a thickness and quality that everyone agreed was IT. To make the edge painting really do what it’s intended to do, paper needs to have some heft so the edges are not lost. This paper lets the edge painting shine without taking up major space in pocket or wallet (or chewing tobacco pouch).

Gloss foil, silver foil and grass-green foil

Gloss foil shield background, silver foil and grass-green foil

In the final analysis, these amazing business cards were worth the time and challenges that brought them into existence. Their impact cannot be measured nor can it be denied. They are certifiably Awesome, with three gleaming foils and green edges that evoke baseball fields and dreams, substantial paper with just the right heft, deep impression, and a moxie-filled attitude.

Sean's back

Sean’s back

Thanks, Sean, for coming to Studio Z and for being an awesome player agent. The whole process was made fun by working with you on this project that came out so very beautifully.

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A stunning business card carries the day when networking in Hong Kong, or anywhere

A stunning business card carries the day when networking in Hong Kong, or anywhere

 

The backs of the cards are as gorgeous as the fronts. Almost!

The backs of the cards are as gorgeous as the fronts. Almost!

Nami Lee, CEO and Founder of Tokyo Luxe, recently contacted me about doing business cards for her Luxury Concierge Services in Japan. She came with most of her logo completed — the design just needed a little fine tuning to adapt it for letterpress techniques. Because Nami wanted something that would stop traffic, we decided to print them on our super-thickest black museum mount paper with three foils: black gloss foil for the “T”, metallic silver foil and metallic gold foil. Then, after some consideration, I’m happy to report that Nami decided to go for the boldness of salmon colored edge painting.

Closeup of edge painting

Closeup of edge painting

 

When the cards were finally delivered to her in Tokyo, Nami immediately filled up her purse with them and flew out to network in Hong Kong. She emailed me that she has never had such reactions to a business card before. She says she is so happy we met each other online…one more miracle of modern life…she found this blog, called me, and the rest is history.

 

Tokyo Luxe black business cards with three gleaming foil colors on super-thick black paper
Tokyo Luxe black business cards with three gleaming foil colors on super-thick black paper

The finished cards have a vibration of something like jewelry, something at once timeless, unique, and somehow managing to seem contemporary yet also classic. Incredibly thick, luxurious paper foil stamped in gleaming metals, and flicked with the understated-but-ever-so-THERE salmon color along the edges are a force of marketing to be reckoned with. You will not be forgotten when you leave behind something this amazing and beautiful.

This is the photo Nami sent to me from Hong Kong:

Photo Nami took when her business cards came
Photo Nami took when her business cards were delivered to her in Tokyo

 

 

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Super intensely talented photographer Gerald Carvalho did everything right. He hired Ross Tanner at Flosites to design his new brand. He hired Studio Z Mendocino to print them. A triple whammy of beauty-making folk. And now he says, “I love these cards so much that I hardly hand them over to any random people until I absolutely love them LOL :)”

The golden color of his iconic “G” logo on the front is echoed along the sides with identical golden (not metallic) edge painting. We used, of course, Cranes 600 gram Lettra for the thickest, richest “hand.” Deep impression and impeccable typography convey a sense of Gerald’s artistic skill and attention to detail. These photos alone bear out his talent.

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I’m hardly even going to say anything about these cards because Serena Severtson made such a complete and articulate blog post about branding as it relates to business cards this morning. I am just going to let that do all the talking: click HERE for her post.

These are photos Serena took of the beautiful letterpress business cards we made for her using her own design, and my suggestions and input about materials and other questions — a great collaboration. Pearl foil gleams up the dove, gray and Tiffany blue inks give the lowdown, and Tiffany blue edges finish them off with elan. They are smashing on super-thick 600 gram Cranes Lettra. Best of all, Serena LOVES them! Go see!

Wonderful to work with the very talented Serena to such a great result!

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Corine Tran of Studio Tran, in Louisiana, called me before Christmas with a vision and a hope to get some awesome business cards made up for her photography business. After a couple of emails she casually mentioned, “I can’t believe you’re in Fort Bragg.” Mystified, I asked her why that was amazing to her — had she been to Fort Bragg?? — and she answered that she’d lived and gone to high school here! The Small-World connection and her warm personality made this one of those jobs that seems a little bit magical the whole way through. Right off the bat, she won me over completely be sending us a King Cake — the most scrumptious, sweet, way-too-tempting Louisiana Mardi Gras confection we ever tasted. OMG is all I can say. Also, YUM. I never even heard of a King Cake before and could not believe she did that!

Corine had to be veeerrrrry patient with us because, as some of you know, we were in the throes of moving out of our shop after twenty-seven years (more on this later, I promise), which took the better part of two months, but the upshot for the Transes was that it took a ridiculously long time to get the cards done despite the cake. Honest, we are not usually like this, but that move was taxing even our most angelic customers!!! Luckily, she was not in a huge hurry. We did send a few to her after they were printed but before they got the final embellishment, hot pink edge painting, so Corine and Beebe could attend a convention with some cards in hand (which, we hear, went over big anyway).

Her husband Beebe had already designed the truly inspired and beautiful “BC”monogram for their logo, and the vector files for the cards were all ready to go. All it needed was what Studio Z Mendocino does so well: letterpressing colored foils onto super-thick black Museum Mount paper and turning a lovely dream into an even lovelier reality.

The hot pink edge painting finished them off in the spectacular way that that one small detail can. The cards are completely off the charts in terms of beauty, charm, WoW factor and amazingness. Corine says, “We absolutely love the business cards. They are everything I wanted and had in my mind when I first set out to find someone who could make this happen! Thank you Thank you Thank you!  Everyone just ooohhs and ahhhs over them and asks where we got them.”

It was, may I say, my very great pleasure to work with Corine and Beebe and to produce these amazing little pieces of art. I am sure that anyone who works with them will feel that same way. I know the cards will bring you new and exciting clients. They are kind of magical like that.

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Brookstreet Pictures
, Ottowa and LA movie company, had designer Chad Harber design their new business cards, and Studio Z Mendocino printed them. They are amazing: Black gloss foil on the front of the extra-thick 600 gram Lettra white card stock for the logo — so that got a little shine — and matte black ink on the back for the contact information. We finished them off with round corners and black edge painting.

Fabulous, edgy, chic and professional, deluxe business cards for a very edgy movie company.

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Seth Sirbaugh is a terrifically talented graphic designer whose new letterpress business cards carry the message of the new “tribe” brand he’s developed, in the most stylish way imaginable. We did two versions, which you see pictured above. The first was the more complicated. We used French’s Gray Durotone 80# cover, a mottled, slightly gnarly-in-a-chic-kind-of-way sheet. It’s not very thick, so to add substance (and mystery), Seth had us make a “sandwich,” laminating the backs and fronts of the gray Durotone, with a “filling” of pumpkin-colored Durotone. You can see the little, subtle, yummy orange stripe when you turn the card sideways.

The fronts of the cards were printed in black glossy foil with the “tribe” logo and the uber-hip tagline, “design. cultured.” I love that. The backs have the contact information foiled in white opaque foil. With darker colored papers, white ink will not block out the background color entirely. There is always some bleed-through, so to alleviate that, we always use opaque white foil, which is much more opaque.

The entire laminated card is still not as thick as, say, 600 gram Lettra, which we use most often here these days for our most premium jobs. He didn’t want them to take up that much room in his wallet. At first. But then there was a small crisis, which I won’t go into right now, which allowed us to make another, smaller batch of cards on white 600 gram Lettra. On this run, we edge painted them in the same pumpkin-y orange. And, oh la la, baby. How can he decide which version to pass out?

Working with a designer of the professional caliber of Seth Sirbaugh is a pleasure beyond pleasure. Collaboration is always necessary on a job (jobs) like this one. He had the vision and I acted as mediator between that and making the vision into something he could hold in his hand and be proud and assured that it represented him well. When the crisis occurred, Seth was gracious in the extreme. Often, with letterpress, patience is a virtue, and Seth’s virtue showed up in the form of little wings sprouting from the shoulders of his tee shirt.

It’s not usual to get to give a design two entirely different treatments like this, so as a way to show off the amazing versatility of letterpress’s many virtues, there could not be a better example. The entire mood is changed, the vibe, maybe even the clan, in these two very different versions of the same design.

We all wanna be in Seth’s groovy tribe!

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