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Archive for the ‘Branding for Wedding Photographers’ Category

I love love love Annette Thurmon’s wedding dress designs. They are sooo dreamy and gorgeous, and I am lucky to say that Annette is also a dreamy and gorgeous client of mine.

I got to work with Annette when I did her business cards a while back, and today she posted an interview with me on her beautiful website: Chaviano Couture.

I hope you will go see her beautiful designs and read my interview!

xo Zida

 

 

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Danny and Loreta Kash are the principles and great talents behind Danny Kash Photography, which operates out of Connecticut and is available for worldwide destination shoots. It was an incredible experience working with them to develop their new brand because they were so specific about the tone they were looking for, and at the same time so ready to listen to my ideas and inspirations. It was an ideal collaborative experience. Loreta was amazing…she sent me a kind of vision board to work from…showing colors and passions and attractions, moods, and just things that made her heart beat faster. She is so organized and creative at the same time. Look how fab:

It was always fun to confer with them on the phone, always excitement, curiosity into the mysterious process of creation. When I sent them this design, we all just KNEW: this was IT. They definitely wanted this gorgeous pale Caribbean blue-green color, and there were other accent colors we considered, like a sunny orange-ish shade, but in the end we opted for a charcoal gray as the second color.

We deeply impressed the type into 600 gram Cranes Lettra, with the contact information on the back to keep the brand really pure and important. This is my favorite way to make a card really sing. The edges were painted in the same watery-green-blue color, a little accent that pulls the WoW factor up several thousand notches, as we all know.

O, EDGE PAINTING!!!

And yummy shots of the business cards by Danny.

The flowing lines and swooshes of the “dk” monogram set an elegant, celebratory mood behind the classic-yet-slightly-quirky Roman typeface. It’s a fresh, distinctive look for two very special people. And it is always a big treat for me to participate in redefining a company’s graphic look from the ground up. An honor, and a super-fun and exciting adventure. I love the creative trance that brings me to a finished product like this. Do you like it?

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The great big “L” monogrammed  on Leo Druker‘s oversized letterpress printed business cards strikes as bold a statement as the Washington DC photographer makes with his work. Leo came to Studio Z Mendocino with his logo already designed. We conferred with him about the best materials to use, how to give the cards their majorest WoW factor possible and came up with these beauties.

Printed on a 2.5 x 4 inch sheet, and weighing in at 600 grams on super-thick Cranes Lettra luxurious stock, these are not cards to fool around with. They mean business. We printed them in two tones of charcoal gray ink, then, to put the upper cut into the already big punch, we edge painted them in the darker of the two grays. As Leo has told me several times in emails: they “are getting rave reviews from every person who looks and/or touches them.” Well, we are not surprised. They are stunning.

I wish you could feel them. Substantial. We love strong beauty and these are that.

If you really want to make an impression that lasts when you leave, you could not choose a better vehicle than cards like these. You will not be forgotten easily.

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The two most-asked questions I get from email inquiries are what you see in the title of this post. The answers depend on so many things that it’s almost impossible to pin it down. But I want to address these questions because having these cards is a kind of spendy proposition, and it takes more time than most printing, but it can be so worth it because the cards say such good things about you when you are out of earshot.They tell a big story about your talent, your attention to detail, your fabulous aesthetic and hipness quotient. They get more attention and they get more jobs. They are audacious and they are convincing. They are worth it, in other words.

As beautiful Lara Rios said the other day…”Everything goes up and nothing ever goes down.” That is too true. Paper costs have been out of sight the last couple of years. And we use such extra-special papers that it’s even truer for us.

So, what does it cost to get your hands on some of these fabulosity-drenched business cards? Let’s say you already have a logo that you love. Let’s say it is a two color design, which can translate to two ink colors or two foil colors or one of each.

If you get 1000 cards made up with two color runs, printed front and back, on super thick 600 gram Lettra or on even thicker black or colored Museum Mount, it will usually come in around $1100 or $1200. Adding a third color run will add about $225 to $250 for extra dies and printing to that price. Edge painting is additional too.

Yes, I know. It starts around one dollar per card, plus. If you think you would like to save money by getting fewer cards, it is something you need to think hard about because, in printing, it’s always “cheaper by the dozen.” I mean, cutting the quantity in half does NOT result in half the price. This is because the prepress things are in that price no matter if you get one or ten thousand. In the end, getting MORE cards actually saves money in the long run.

Five hundred of the same sort of card will not be $600, but will be more like $800+, so the unit price, in this case, goes up to $1.60 per card. This will make you really think hard about giving your cards away, which defies the whole concept of getting your name out there. So we recommend doing more than less, if you possibly can.

Now, the question of how long it will take: I have done cards in one day, in five days, and I have taken a YEAR to get cards out the door. This usually depends on the customer’s ability to make a decision and we were not working on the card every minute of that time. I promise.

We usually like to say it will take between two and half to four weeks, depending on what is lined up on our press schedule and what processes have to be done to the card, how long it takes to get paper and dies lined up and so forth. If they will be edge painted, that adds one and a half to two weeks to the timeline. Sorry this is so nebulous, but it is the truth. We can really go fast if everything is in place but sometimes it is not so super fast.

If you need a new logo, that too is not easy to pin down. Everything is custom, so we would need to talk about your needs before venturing an estimate. But we do logos and branding and websites here, too. Just ask.

I hope this is helpful and that you will call soon. 707 964 2522 We would love to work with you on your next business cards and stationery, your invitations or announcements, your website or branding.

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Ben and Rebekah Hood of West Palm Beach, Florida named their photography company for the Greek word that means “Beautiful”: KALLIMA. They brought their BEAUTIFUL, edgy logo design to Studio Z Mendocino to transform it into a business card that would further intensify the branding for what they do: Beautiful Wedding, Engagement and LifeStyle photography.

We printed the image and contact information in black ink onto extra-large (a four inch square), extra-thick Cranes Lettra 600 gram paper. Here are their own words about the process and finished product:

It was a three or four-month process…getting everything perfectly designed and laid out, uploaded, ordered…and working with Studio Z Mendocino out of california was so easy. They were so helpful and really aided us in coming up with our final product…our new business card. Studio Z does business cards for some really talented people: Ben Chrisman, fred egan, and Poser Image to name a few. When Erik Clausen of Poser Image referred them to us, we were immediately hooked.

Introducing the new, fabulous business cards for Kallima Photography!

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Jessica Chapman of Brio Media wanted business cards with a very big WoW factor. Here are Jessica’s own words:

I absolutely had to do a quick post about my new business cards from Studio Z Mendocino!  Zida did such a wonderful job guiding me to finalize the design for the most “moxie,” getting them to print, and even getting some edge painting done!  These are certainly not your typical, cheaper business cards for sure, so I will be hoping on a good Return of Investment as I start to WoW people I will pass them out to!

Keeping in line with what we were taught in a recent workshop, I kept it simple, clean and classy by steering away from any temptation to do a card that included images.  Also, for the WoW! effect, I went with a square shape on thicker black museum mount with silver foil stamping and light gray edge painting (much of this thanks to Zida’s recommendation).

Needless to say, going with a classic black with the edge painting makes a statement!  So black that you won’t be able to write on it, and so classic and sturdy that even if you don’t book me, you’ll keep my card around for decoration!

The Wikipedia definition of MOXIE is: “courage, daring, and energy,”

I think this describes Jessica, her beautiful work, and her new business cards equally.

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Robert Wagner, a photographer from New York, had Ross Tanner of Flosites, a fabulous designer and photographer in his own right from Moldova, design his new branding. Robert ordered letterpress business cards from Studio Z Mendocino to arrive quickly for an event he had scheduled. We pulled out all the stops to get them to the east coast in time and they just arrived. Robert sent these gorgeous shots of the results of our fortuitous collaboration.

You can tell they were printed on Cranes 600 gram Lettra. Sumptuosity meets practical Art

meets minimalist aesthetic

meets a little bit of mind bending

equals a tool for business that engages and does its job with daring elan and perfect impression.

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