Coast Village Design Group‘s Wendy Carpenter contacted Studio Z Mendocino when she decided to re-brand her interior design company. Wendy is one of the most meticulous people with whom I have worked, with very definite ideas that, combined with her concurrent openness to collaboration, perfect sense of timeless style, and down-to-earth personality, made this card an incredible experience for me, with an extraordinary outcome. They perfectly reflect Wendy’s creativity and design sensibilities.
Printed on super-thick, cream colored museum mount stock that takes the impression of letterpress like nobody’s business, Coast Village Design Group’s cards were printed in a very pale cream color for the decorative flourish, a deeper khaki colored ink on the back, with rich charcoal gray for the type, and set off in gold foil for the script “V” on the front, and “Interiors” on the back. The back design was inspired by this ancient window arch:
We printed the back outside border around a hand drawn arch in this gorgeous khaki color. The pressure of the border visually popped the interior of the arch up, giving the cards an opulence of textural interest.
We feel very proud of the inventiveness and craftswomanship in these small, powerful pieces of art.