Have you seen the movie, Food, Inc.? If not, run, do not walk, to find it; watch it; take your kids; put its admonitions into practice, ASAP, for the good of your health, your family, and the planet. OK, advice column over. This post is actually about the branding campaign we did for the John Ford Ranch, which for years, and long before the sustainable movement took the world by storm, has lived and worked a sustainable, compassionate animal husbandry. Because it was always right, not because it was a trend.
After we created Amy Ford’s business cards for her own project management business, she had an idea that she wanted to surprise her mom and dad by having Studio Z Mendocino design and print up a unified look for her parents’ Grass Fed Beef business. John and Charline Ford sustainably ranch in Willits, California, and sell their amazing product in farmers markets around the county, living the localization movement as well. They meet their customers face to face, every week.
Amy had drawn a silhouette of her mom and dad when she was just a teenager (“Honestly, I never drew another thing in my life!” she said) and we incorporated it into the logo with great results. It really has the perfect look for what we wanted to achieve, which you can see on their box label below.
And here is the front of their digitally printed business card:
As you can see, Studio Z Mendocino, though famous for letterpress printing, has many ways to get ink onto paper, and these days, digital printing is one of them. It’s a different look with a letterpress sensibility, honed over the last 35 years of our chequered past. It also has a lower price point and four color, so there are advantages to all the ways we have to get your work into the public eye. If it’s a good design, it is a good thing, and we love the outcome for John Ford Ranch.
We made their meat labels too, and a sign for their truck and for their Ranch too, so everything has this recognizable, attractive, rustically sophisicated look. Call us for your branding needs too: 707.964.2522.